The job hunting wave is coming! A large number of workers are "seeking change"

After the Spring Festival, more and more cross-border people are joining the job-hunting army!

"I look for a job as soon as I open my eyes every day!" Recently, Xiao Zhang, an Amazon operator, quit his job in Zhengzhou, his hometown, and came to Shenzhen to work hard, mainly looking for a job related to high-quality products.

There are many cases like Xiao Zhang. In the job-hunting period of the new year, some people leave their hometowns and go to Shenzhen, some choose to return to their hometowns, some seek high-quality jobs, some want to change to a more promising e-commerce platform to "move bricks", some prefer well-known large companies, and some just want to be an all-round player in a small company...

Actively seek change! A large number of workers are looking for jobs

Like Xiao Zhang, Amazon operator Xiao Li also prefers the boutique model. He formally resigned a few days ago, and his next job search is to do only boutique-related work. It is understood that after Xiao Li graduated from university in 2024, he hurriedly joined a distribution company because he did not know much about the industry and was anxious to find a job. He repeated the work of selling high-quality products every day. After working for more than half a year, he felt that he did not learn anything, let alone advertising operations.

Xiao Liu, an operator living in Wuhan, has left his hometown and is now looking for a job in Hangzhou, a new cross-border e-commerce city. His first job was to distribute goods on AliExpress, but later he thought Amazon was more popular, so he switched to an Amazon company to continue distributing goods. After a long time in the industry, Xiao Liu believes that distributing goods is not as promising as high-quality goods, and wants to learn more about advertising operations and other content. At the same time, he likes Hangzhou very much and recognizes the development prospects of cross-border e-commerce in Hangzhou. He has now interviewed several companies in this city.

Xiao Zhang and Xiao Liu are just individual representatives of the job-seeking army. As the peak recruitment period of March and April is approaching, it is foreseeable that more cross-border workers will join the resignation trend:

I have half a year of experience in distribution and one year of experience in high-quality products , and I am ready to work hard in Shenzhen.

If you want to switch from selling goods to selling high-quality goods, start as an operations assistant.

4 years of Amazon operation experience, current salary 8K, next salary wants to start from 10K ;

Looking for a job, two days off a week, five social insurances and one housing fund are just needs;

After working in the pioneering company for a year, my Amazon account was blocked during the peak season. Now Temu is the only one left and I have to run away.

…

A careful observation of the job-seeking status of cross-border workers reveals that their job-seeking demands include the following points: working as a distributor cannot improve their abilities, and working in a boutique company can improve their abilities; there are not many job opportunities in small cities, and big cities have better development prospects; doing only one job every day is not competitive, and they want to be familiar with all aspects of cross-border operations and accumulate experience for future work alone; they do not want to be content with the status quo, and hope to enter a more motivated and dynamic company ...

The salary situation is also a hot topic of concern for many cross-border people. Some workers have given their annual salary amounts, or the calculation methods of basic salary and commissions based on their actual conditions such as the city they are in and their years of work. Workers who want to know more can refer to it.

Shenzhen area

Distribution Newbie: The company is a medium-to-large enterprise with 500 employees. The average annual net profit per team member is nearly 200,000 yuan, and the actual annual salary is 70,000 yuan.

Cross-border workers with 3 years of experience: The company has less than 15 people, and the actual annual salary is 150,000.

Operations with 4 years of work experience: The company is an integrated industrial and trade enterprise, operating multiple e-commerce platforms such as Amazon and Temu, with an annual gross profit of 1 million and an actual annual salary of approximately 130,000.

5 years of experience in Amazon operations: The company has about 20 people, the gross profit generated by each person is 5 million per year, and the actual annual salary is nearly 400,000.

Operations with 4 years of experience in fine paving: The department has less than 10 people, and the salary is a combination of base salary and commission. The current base salary is 10,000, and the commission is calculated at 2.5% of the gross profit. The monthly comprehensive salary is about 15,000.

Guangzhou area

5 years of work experience: The company has less than 20 people, and the small team of 3 people has an annual net profit of about 2 million, and the actual annual salary is over 300,000.

2 years of work experience: annual net profit is about 500,000 yuan, and the actual annual salary is 70,000 yuan.

2 years of quality work experience: The company is a small company with less than 10 employees. The commission is calculated at 2 points of gross profit. The current monthly salary is 5,000 yuan.

4 years of work experience: The company is a medium-sized enterprise. The current monthly salary is 7,000 yuan, and the commission is calculated at 2.5% of the gross profit .

Hangzhou area

5 years of experience in Amazon operations: The company is a small and micro entrepreneurial enterprise with an annual gross profit of approximately 4 million, and the actual salary is nearly 300,000.

5 years of work experience: The company mainly produces high-quality products and pays attention to brand development. The average net profit generated by the 4-person team is more than 600,000 yuan, and the actual annual salary is 200,000 yuan.

6 years of experience in cross-border e-commerce operations: The company is a large boutique company, and the employee commission is calculated at 10% of gross profit. The current base salary is 20,000.

Cross-border e-commerce operations with less than one year of experience: The basic monthly salary is 4,500 yuan, and the commission is incremental, calculated at 0.02%-0.05% of the collection. So far, no commission has been received, and the actual salary is low. The company bears the food and accommodation expenses, saving some expenses.

Shanghai area

4 years of work experience: Now mainly doing boutique shopping on the Walmart platform, with an annual net profit of over 1 million and an actual annual salary of nearly 100,000.

More than 2 years of work experience: The company's base salary is higher than that of peers, reaching 12,000 yuan per month. The commission is calculated at 3 points of gross profit. In recent months, I have mainly received the base salary.

Zhengzhou area

5 years of work experience: The company's Amazon team is very small, with annual sales exceeding US$200 million. The commission is calculated at 6% of gross profit, and the current base salary is more than 6,000 yuan.

Half a year of Amazon operations experience: The company is just a small team of about 10 people. The monthly base salary for operations is less than 3,500. The commission calculation method is also tiered, and the commission calculation method is different for new products and old products. The new products are 1%-2% of the net profit, and the old products are 0.5%-1% of the net profit.

Ningbo area

3 years of cross-border e-commerce work experience: The company's team size is kept within 100 people, the operating base salary is 8,500 yuan, and the commission is calculated as 5% of the net profit of the current year that exceeds the net profit of the previous year .

4 years of experience in Jingpu operation: the basic salary is 8,000 yuan, and the commission is calculated as 3% of gross profit + 2% of the team's net profit at the end of the year .

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How to find a high-paying job in cross-border e-commerce? Industry insider "Amazon Wuye" said that workers need to know what they are good at and find out what a team lacks, or what the company boss lacks, so that there will be room for a high premium. For example, an Amazon operator with two or three years of experience, at most an operator or senior operator, will be paid at a normal salary in a large Amazon company. However, if you go to an integrated industry and trade company that is preparing to develop cross-border business and become a pioneering team leader, the salary situation will be different. However, any form of company has risks, and pioneering companies face the problem of projects being withdrawn after half a year.

Anker Innovations believes that continuous R&D innovation is an important guarantee for the long-term vitality of product companies, so it continues to invest in R&D to achieve breakthroughs in technology and product capabilities. As of the end of June 2024, the company has a total of 2,117 R&D personnel, accounting for 48.21% of the total number of employees.

Is the cross-border market not good this year? Workers: A bit confused

According to feedback from cross-border workers who are looking for jobs, the market conditions this year are still not good.

"Around 2019, the basic salary for Amazon operators with only two years of experience in Shenzhen generally started at 10,000 yuan. Now the situation is different. Some experienced operators find it difficult to find a job with a basic salary of 8,000 yuan. More and more cross-border e-commerce company bosses have realized the importance of reducing costs and increasing efficiency, and are focusing on the business philosophy of high per capita output." said an industry insider.

Some job-seeking workers feel this deeply. During the interview process, they found that the comprehensive salary offered by many companies is not high. It used to be easy to get a salary increase by changing jobs, but now it takes more time to screen, and they may not find the ideal job in the end.

In addition, some workers are facing job-hunting anxiety.

“The biggest problem when I start looking for a job again is that I don’t know what position I want to work in! My current work ability is not outstanding, and I only have a superficial understanding of many things. I am very worried that I will not be able to find a good job. ” Xiao Li said that he had never been exposed to coupons, flash sales, FBA, and boutique operations . As a novice in cross-border business, there are not many companies that he likes to choose from.

Xiao Zhou, a cross-border worker with nearly 5 years of work experience, also feels that he knows nothing. He believes that his past experience in creating popular products was mainly due to luck. Now that the sales of a certain link have declined, he still has no complete and effective adjustment ideas. After working for a long time, he occasionally has age anxiety ...

Many workers believe that there are indeed genius operators in the cross-border e-commerce industry. Many operators are born with very strong logical thinking, know how to draw inferences from one example, and can quickly develop their own set of hot-selling strategies. Most operators can also master their own operational advantages through acquired learning. However, many times, cross-border e-commerce emphasizes that trends are king, and 100% effort against the wind is not as good as others going with the flow.

Xiao Zhang strongly agrees with this view. He was previously mainly responsible for niche platforms, with low per capita output and little to learn. " If you want to work in the cross-border e-commerce industry , it is best to enter a platform with more development prospects as early as possible . This industry changes very quickly. If you wait until you are a little older to seek change, the opportunities you can choose will only become fewer and fewer. You will not even have good results to show for interviews , and it will be difficult to achieve a platform jump . "

Pinduoduo's overseas e-commerce platform Temu has emerged as a new force and quickly became one of the popular cross-border e-commerce platforms. However, relevant workers believe that there is not much room for development in the job of Temu operation.

"In my opinion, Temu operation is a very virtual position . Even if you are a novice in cross-border e-commerce and have no operation experience, you can get started quickly as long as you keep uploading links. " An operator who previously worked on Temu said that under the fully hosted model, Temu operation is more like doing development work. Most of the time every day is spent looking for funds, and then ordering and shipping according to the sales data of the link . The company could not continue operating this platform for more than a year, and two operators, including himself, had to change jobs.

Another worker who has been working at Temu for half a year feels that Amazon is a better choice after comparison. He does not need to do too many things in terms of operation, just calculate the price. The biggest feeling about the job is that the platform often reduces prices, and the orders are unstable. Not long after he switched to Temu, he was complained by consumers that the products did not match the actual products, and he was eventually fined. Not only did he not make a penny, but he also had to pay more than 30,000 yuan. After this experience, the worker realized that there were too many uncontrollable factors in Temu's operation, and there was not much room for development. Anyone could replace him. Now he has quit his job and plans to find a job related to Amazon operations next.

At present, popular cross-border e-commerce platforms include Amazon, Walmart, Shopee, AliExpress, independent websites, etc. Many workers believe that Amazon and independent websites are the most popular and most worthwhile platforms to cultivate.

"The company has semi-hosted business, Walmart business and Amazon business. The orders of the Walmart store I took over were very unstable ; the orders of the Amazon business my colleague is in charge of are very stable. " Xiao Wu observed his colleagues and friends, and combined with the development of e-commerce platforms, he believed that Amazon operations have the most development prospects. Therefore, his next new job mainly wants to be in Amazon boutique operations.

Jobs related to independent website operations are also jobs that cross-border people recognize as promising. "In the future, cross-border sellers will only need to operate Amazon and independent websites." An industry insider believes that boutique and branding will become the mainstream of cross-border sales, and sales channels such as Amazon and independent websites can just take over branding operations. In the future, strong Amazon and independent website operations will be very popular.

Judging from the current situation, many workers are not simply responsible for a single platform or a single job, many of them hold multiple positions.

Operations manager Xiao Zheng is currently in charge of four sales channels: Shopify, Temu, TikTok, and Amazon. He focuses on Amazon and uses other platforms as a supplement. He is still in the learning stage. His base salary has increased compared to before and his workload is much greater. However, he is not averse to multi-platform operations and believes that knowing more about a platform will provide him with one more way out in the future.

Xiao Wang's company is a start-up company. In addition to operating the Amazon platform, he also has to select products, edit photos, purchase goods, and serve as a customer service representative. It can be said that the boss is only responsible for paying money, and all other matters are taken care of. In this mode, he quickly became familiar with all work processes. It is understood that Xiao Wang originally planned to work alone, and the existing experience has laid a solid foundation for his future entrepreneurship. When he occasionally feels tired, he always comforts himself with paid learning.

Future development trends of cross-border e-commerce: How can workers keep pace with the times?

" Finding a job is actually about choosing an industry. If the entire industry is on the rise , workers don't have to worry too much about unemployment, and the overall income will not be bad . " Cross-border workers are sometimes confused, and every year some people will take the initiative to stay away from this circle, but more people choose to stick to it, and newcomers are also pouring into cross-border e-commerce. Behind the popularity of cross-border e-commerce, there are huge development opportunities.

Official data show that in 2024, China's foreign trade exceeded 43 trillion yuan for the first time, a year-on-year increase of 5%, maintaining its position as the largest country in goods trade for the eighth consecutive year. Cross-border e-commerce has become a new driving force for the development of China's foreign trade and a new track for transformation and upgrading . In 2024, the total import and export volume of China's cross-border e-commerce reached 2.63 trillion yuan, a year-on-year increase of 10.8%. In the first three quarters of 2024, the total import and export volume of China's cross-border e-commerce reached 1.88 trillion yuan, a year-on-year increase of 11.5%, of which the export volume reached 1.48 trillion yuan, an increase of 15.2%, a growth rate much higher than the overall growth rate of China's foreign trade.

With impressive existing data and strong national support, the future development prospects of cross-border e-commerce are bright. However, the development trend of cross-border e-commerce is changing every year . At present, the application of new technologies such as artificial intelligence is constantly improving the operational efficiency and user experience of cross-border e-commerce; social e-commerce is also stirring up the industry landscape, and brand building and product quality have become the key to enhancing international competitiveness.

A grain of sand in the era is a mountain when it falls on everyone, just like when the tide of Amazon account blocking came, many workers who only knew how to operate in black hat mode were hit hard and had to change their careers!

How can the majority of cross-border e-commerce workers keep up with the times and escape the fate of being eliminated? " Actively embrace artificial intelligence and improve work efficiency " is mentioned by more and more people. Artificial intelligence is currently mainly used to assist in various aspects of cross-border e-commerce operations, such as copywriting, image and video generation, data analysis, advertising optimization, inventory management, etc., so that workers can focus more on strategy formulation and creative work. Although the tool will not completely replace cross-border e-commerce workers, it will profoundly change their working methods and career development paths.

Public data shows that big sellers such as Savi and Anker have begun to try to use artificial intelligence efficiency tools to explore solutions in programming, customer service, design and other positions, in order to improve operational efficiency and provide users with a better experience. In the first half of 2024, Huakai Yibai used the AIGC engine to assist in intelligent decision-making 145.49 million times, generated 14.07 million platform copywritings, recommended 17.13 million categories, evaluated 99.62 million category matches, optimized 590,000 email classifications, generated 6.73 million advertising keywords, and optimized procurement prices and analyzed 1.77 million product information.

In any case, the battlefield of the future will belong to outstanding full-time talents. Those operators who maintain the ability to continue learning will be the targets of competition among cross-border e-commerce companies.

Anker Innovations said that currently, excellent talent teams are the most important and scarce resources within the company. The company has taken several approaches to optimize the allocation of talent resources: first, find and introduce teams that have accumulated experience in specific fields, and provide more resources to promote their business success; second, through a combination of internal discovery and external recruitment, talents are assigned to relevant business lines, which is the company's ongoing work every year. Even if some businesses are unsuccessful, as long as the team demonstrates a state and values ​​that meet the company's expectations, the company also regards it as a valuable growth experience. In terms of resource allocation, in order to overcome the current biggest bottleneck - human resources, the company has adopted process and standardized operations (SOP) to reduce repetitive work.

"Cross-border e-commerce is unpredictable. A competitive worker must have the quality of continuous learning. The better he is, the more likely he is to open the door to advancement," industry insiders believe.

Cross-border e-commerce companies