3C hit product hits the market, 100,000 units sold in 30 days

The 3C market is already a red ocean, but there are still some hot products coming out!

Mfish goes viral

Data shows that the global mobile phone accessories market size reached US$96.5 billion in 2024, and is expected to exceed US$160.6 billion by 2033, with an average annual growth rate of 7.1%.

Driven by huge market demand, this field has become a golden track for cross-border sellers to go overseas and make money. Mfish is one of them. With its insight into the market and a hit product, the brand has become a successful seller in the 3C red ocean.

Currently, the mobile phone accessories brand Mfish has become popular in the US area of ​​TikTok, not only achieving impressive sales results, but also winning a high reputation among consumers.

According to Echotik data, the sales of Mfish store mfish tech inc reached 8.34 million US dollars, and it also achieved sales of 1.4 million US dollars in a month. The total sales volume exceeded 100,000 pieces, successfully entering the TikTok US store digital accessories hot-selling list.

The brand's flagship product, the 4-in-1 USB charging cable, has sold 630,000 units in 7 months, with a total sales of 7.7 million US dollars. This product has achieved a good sales volume of over 76,400 units in just one month, with a transaction amount of 4,085,900, becoming the top seller in this category. A hot product supports a store!

The reason why it became a hit is mainly because Mfish grasped consumer demand. This multifunctional charging cable has an exquisite design. The outer shell glows when charging, giving it a sense of technology.

Its biggest feature is that it supports fast charging up to 240W, and it can also perform data synchronization, which is convenient for users to transfer data while charging. Through 4 plugs, USB, lightning, dual Typc-C, etc., it brings efficient and convenient power supply protection for use outside and at home. Suitable for iPhone 16/15, iPad Pro, Samsung and laptops, it meets the charging needs of different devices.

In addition to being sold in Tik Tok Shop , Mfish is also available on Amazon, Walmart, and eBay. On Amazon, the product was rated as Amazon's Choice, and users who have purchased it are very satisfied with the product.

On Amazon, some users wrote: " I can't say enough about the quality , and the features make it even better! It feels great in the hand! Heavy duty metal parts and silky smooth silicone covering that will last forever! "

" I have a Samsung phone that uses USB and an iPad with Lightning charging. This charger charges both so I don't have to carry both , and I also like that I can plug into both parts of the charger block , which is super handy at school! The end lights up to let you know it's charging , the LED light makes it easier to see at night, and the charger itself charges quickly. Overall, this is a great charger! "

Social media helps

In addition to its excellent products , an important part of Mfish's rapid success is that it has embraced the power of social media. In order to better promote its products, Mfish has collaborated with many influencers to promote products through videos.

Previously, the brand had carried out extensive and in-depth cooperation with 3,500 influencers within a month , released 4,600 videos, and conducted 1,200 live broadcasts. The content covered everything from unboxing experience to usage scenario demonstration, covering a variety of user needs.

In the video, the expert demonstrated how to use one wire to charge a mobile phone and headphones at the same time, or how to use one wire to charge all devices while traveling, which well demonstrated the practicality of the product.

The video posted by TikTok expert @mycie.veee introduces the M fish 4-in-1 data cable through a simple unboxing display and practical usage tutorial . The video has been played 5.9 million times and received 447,500 likes, attracting many users to leave comments in the comment section.

It can be said that the success of Mfish is inseparable from the joint promotion of many influencers. The practical products and reliable influencers allowed Mfish to quickly create consumer demand and make the product popular.

As the demand for Chinese brands to go overseas increases, mobile and social media marketing has gradually become one of the important channels, and using KOLs to promote products has become the first choice for many Chinese brands.

In addition to collaborating with influencers, Mfish's official account @mfish.us on TikTok also creates videos, most of which focus on the practicality of the products, such as unboxing demonstrations of multi-function data cables, stability tests of car chargers, and durable accessories that are compatible with various mobile phone cases. By watching these videos, users can better understand whether the products are applicable and meet their needs.

In addition, the brand also pays attention to interaction with users in account operations and will actively reply to users in the comment area, which is very helpful in improving fan loyalty and stickiness.

The brand also carried out relatively direct advertising in marketing. Mfish inserted ads directly into the content flow of users on TikTok, which looked like ordinary short videos and was not easy to offend people. With the product design and content close to life, it finally achieved good results.

Data shows that the click-through rate and conversion rate of Mfish videos are quite impressive. Six videos have been played over one million times and received around 10,000 likes.

Through advertising, influencer promotion, official exhibitions and other methods, Mfish clearly demonstrates the functions and features of its products through social media, creates consumer demand and drives greater sales.

Unleashing the potential of 3C track

In the context of extreme involution in cross-border expansion, especially in the 3C red ocean market, Mfish still creates hit products. This is the result of the combined effects of product innovation, platform advantages and influencer marketing.

With the continuous development of the smartphone market , the potential of the 3C track has been further released. In 2024, the overall performance of the cross-border e-commerce 3C industry was very strong, with imports and exports reaching 2.63 trillion yuan, an increase of 1 trillion yuan from 2020.

CableCreation, a 3C overseas brand founded in 2015, achieved a record annual sales of 300 million yuan with a data cable.

CableCreation's parent company, Wanka Technology, was founded by a group of electronic product engineers. Since its establishment, Wanka Technology has not only focused on the research and development of smart hardware and electronic products, but also chosen to base itself on online sales channels, taking overseas e-commerce as its main development platform. 90% of the company's sales come from overseas cross-border e-commerce.

In terms of marketing, CableCreation conducted a lot of research in overseas markets to gain an in-depth understanding of the needs and preferences of local consumers. By cooperating with well-known local KOLs and participating in various exhibitions and promotional activities, it attracted a large number of overseas consumers' attention and gradually established its brand image.

According to statistics, CableCreation's products and services have spread to more than 100 countries and regions around the world, with more than 60 million loyal users. It has also been listed on Amazon's list of top 100 Chinese overseas brands.

In the 3C track, there are also well-known overseas brands such as Anker, UGREEN, and PISEN , which are evergreens in this track.

In the 3C market, in the early stages of a brand’s growth, small basic products with high sales and low unit prices, such as data cables and charging heads, can often become the early flagship products of such overseas brands, thereby boosting the growth of the entire brand. Mfish is a good example.

It is worth noting that the current 3C market is showing a trend of intelligence and fashion. Consumers are paying more attention to smart technology, and smart accessories such as smart wearable devices and wireless headphones are gradually becoming the new favorites of the market. At the same time, consumers are also paying more and more attention to the fashion attributes of accessories.

If cross-border sellers can have a deeper understanding of the market and consumer demand , there will be more opportunities in the future for mobile phone accessories such as mobile phone charging cables, charging heads, and mobile phone cases .

3C Track

Mfish