The new AI darling of cross-border sellers is here! You can create a marketing video for just a few yuan

The era of artificial intelligence is accelerating!

With the continuous innovation and breakthroughs in technology, artificial intelligence continues to penetrate the field of cross-border e-commerce. AI intelligent chat is very popular, AI Wensheng pictures are no longer a new thing, and with the support of AIGC, AIGC Wensheng videos, which replace the high threshold and complex traditional marketing video creation, are also emerging and gradually becoming the "new favorite" of cross-border sellers. AI is full of surprises, and many sellers can't help but look forward to: What is the next explosion point of artificial intelligence in the field of cross-border e-commerce?

What is certain is that there are many groups that benefit from the continued popularity of artificial intelligence. The disruption and innovation it brings not only allows cross-border sellers to easily reduce costs and increase efficiency, but also drives the stock prices of AIGC-related concept stocks to soar. Among them, Wondershare Technology, which is regarded as the "Chinese version of Adobe", has doubled its market value to over 10 billion yuan in the past two months. Not long ago, Wondershare Technology launched the world's first AIGC "real person" short video overseas marketing artifact "Wondershare Virbo" for the overseas marketing field , which attracted widespread attention from overseas marketing sellers.

Artificial intelligence is involved in the field of video, and a marketing video can be completed with a cost of a few yuan

Intelligent chatbots are already comparable to real people. Can AI videos be as good as real-life marketing?

The answer is yes.

Short video marketing is an important way of B2C cross-border e-commerce sales. China's cross-border e-commerce export industry has maintained rapid growth, driving the demand for cross-border marketing market. According to Frost & Sullivan statistics, the market size of China's overseas marketing service industry will reach US$27.4 billion in 2022 and is expected to reach US$51.1 billion in 2025, with an annual compound growth rate of 27% in the past five years.

However, while short video marketing is booming, it also faces many challenges.

The traditional live-action mode requires a lot of manual work for video creation, and has obvious pain points such as difficulty in finding foreign actors, difficulty in adapting to multiple languages, long production cycle, and high costs. As the competition for short videos from Google/Facebook/TikTok intensifies, the investment in short video production by cross-border sellers continues to rise.

Dour , head of Wondershare's video streaming business, said: "For cross-border e-commerce sellers, video marketing generally requires exclusive model images. Finding an overseas model costs between US$200 and US$1,000 per day, so the cost of a model for a video is very high, and this does not include the cost of editing and shooting. As a result, only some medium and large companies have the strength to invest in marketing. Micro and small sellers often find it difficult to accept such high prices and costs, so they have to give up. In addition, the high threshold of video technology has greatly limited the creative ability of many non-professional video creators, and the gap between sellers is widening."

Artificial intelligence technology is becoming more and more powerful. The involvement of artificial intelligence in the video field means that sellers do not need to cooperate with expensive third parties, hire actors and studios, purchase professional equipment, or have real people appear on camera, or do any filming and recording. "A marketing video can be completed at a cost of a few dollars" has become a reality.

In Dour's view, the application value of AI video software is very large. The development of AIGC has greatly innovated the creative process and greatly subverted and simplified the video production work chain. With the support of AI tools such as Wondershare Video Player, sellers only need to enter relevant text and easily create popular international short videos in a few minutes. " Video production is as simple as editing documents . One person can complete the work of a team. It can not only reduce costs and increase efficiency, but also bring increased income at the benefit level."

Currently, major technology companies around the world are actively embracing AIGC and continuously launching related technologies, platforms and applications. Wondershare is a typical representative. It is reported that Wondershare has continued to deepen its roots in the field of digital creative software and has 20 years of experience in overseas marketing. It is China's largest overseas creative software company and is committed to promoting " China's Intelligent Manufacturing " digital creative software products to the world . It has more than 1.5 billion users worldwide and its business covers more than 200 countries and regions around the world .

Currently, Wondershare Technology has established a technical team of 100 people for AIGC to focus on cutting-edge technologies, and has invested heavily in new technologies such as text-to-video, text-to-image, video AR, virtual humans, etc., and continues to conduct research and development and exploration of AI technologies in the fields of images and videos. Currently, it has implemented functions such as virtual humans, text images, AI smart matting, AI smart noise reduction, AI music reorganization, and AI face-changing in multiple products, and has gradually penetrated into multiple scenarios from pan-entertainment and pan-knowledge to pan-marketing fields.

Artificial intelligence will be applied to live broadcasting! AI opens up a new dimension of competition

From text to pictures and then to videos, artificial intelligence has penetrated into many aspects of cross-border e-commerce at a rapid and powerful pace. What will be the next penetration point?

Perhaps many people cannot imagine that artificial intelligence and live streaming sales by real people can be closely connected.

"In China, the phenomenon of using artificial intelligence for live broadcasting has already appeared, and this trend will also become popular in overseas markets," Dour believes that the development of domestic video marketing far exceeds that of overseas. The development of overseas video marketing in 2023 is equivalent to that of Douyin in China in 2018. This means that the domestic market is getting smaller and smaller, and the overseas market is still in the early development dividend period. There is still a lot of room for development and profit space, so much so that many people who do Douyin have gone to TikTok. After overseas video marketing reaches a certain scale, live broadcasting will also usher in an explosion. It is only a matter of time before artificial intelligence will exert its strength on overseas live broadcasting! Wondershare Technology should be one of the first companies to use artificial intelligence for cross-border e-commerce live broadcasting in the future.

Artificial intelligence is still strongly penetrating cross-border e-commerce. Some people actively embrace new things, while others are dismissive. How should cross-border sellers view it rationally? Dour's view is the same as the former. Now AI is like a tool. Those who can use it have an advantage, and those who can't use it have an advantage . Take video marketing as an example. In the past, video creation required script creative planning -task distribution-scene selection-storyboard shooting-material editing-exporting into a film-final review-content distribution and other levels. Often a team needs about 7 people. If an enterprise uses artificial intelligence to make videos, it is equivalent to one person doing the work of 7 people, and the effect of reducing costs and increasing efficiency is significant .

Dour believes that when faced with various intelligent tools including intelligent chatbots and intelligent video marketing, advertising companies, agency companies, large service companies and other groups are often more accepting and sensitive. With the advancement of technology, these very complex and diverse tools are likely to become platform-based and one-stop operations. At that time, the threshold for cross-border sellers to use intelligent tools will be greatly reduced, and the popularity of artificial intelligence will also be more widespread.

Opening up a new dimension of competition, while artificial intelligence brings technological progress and higher efficiency , it will inevitably gradually replace some basic information collection, organization, and aggregation tasks.

Dour believes that for the cross-border e-commerce community, low- and mid-level content creators may need to strengthen their creativity, reduce labor consumption in the process, and give full play to their imagination and creativity; secondly, some shooting teams and video editors will also face business challenges and will have to re-examine their workflows and free up the corresponding labor force to work in areas that require more creativity.

The innovation brought by artificial intelligence is still continuing. Rather than saying that some people will be defeated by AI, it is better to say that they will be defeated by competitors who can use AI . It is a general trend to rationally use artificial intelligence to enhance one's own competitiveness! How can cross-border sellers make good use of artificial intelligence to maximize the value of video marketing? On April 12, at the 2023 Sixth Cross-border E-commerce Network Marketing Conference hosted by Ennet, Zhang Zheng, Vice President of Wondershare Technology, will not only bring a wonderful speech on the theme of " Exploration and Application of Video Marketing in Cross-border Overseas Expansion ", but also discuss new opportunities in the transformation season with many big names in the summit forum. Interested sellers should quickly scan the QR code below to sign up for the conference!