Search volume surges 4400%! Europeans and Americans are buying out these two products

I believe that many sellers have seen a significant increase in revenue during the just concluded Black Friday and Cyber ​​Monday. Now there is only one month left before the end of this year's peak season, and there is only one Christmas left before the sales node, so sellers are seizing the last opportunity for a surge in orders. According to recent feedback, in the last month, two categories of products will have a surge in sales.

In Europe, people are snapping up candles and other lighting products due to concerns about power outages. In the United States, due to factors such as drought and inflation, the price of Christmas trees has risen, the sales of artificial Christmas trees have increased, and the search volume for related products has skyrocketed. Sellers who hit these two categories can look forward to a wave of sales.

Fearing power outages in winter, candles are being sold out by Europeans

Some time ago, news about Europeans buying up heating equipment in a rush because they were worried about natural gas shortages and price increases in winter was reported on major news websites. Now, news shows that this winter, Europeans will not only have to worry about insufficient natural gas, but also about power outages.

As a result, European countries such as Germany and France have launched a stockpiling trend of lighting products, especially candles.

Foreign media reported that under the shadow of concerns about gas rationing and power outages caused by the Russian-Ukrainian conflict, candles have become popular again as a reliable way to light homes. A German home decoration retailer said it has noticed an increasing demand for various candles, including tea lights, wax and pillar candles, with overall sales up by about a quarter compared to last winter.

At the same time, some Christmas tree suppliers have begun offering candles as an energy-saving alternative to electric lights, as consumer protection association German Environmental Action ( DUH) urged citizens to abandon the American-style "light carnival" and stop using LED lights this year.

Regarding this sudden "candle fever", a candle manufacturing company is also full of questions: "We are not sure what will happen this year, but people are indeed stockpiling candles before the uncertain winter comes."

The same is true in France. People said that their drawers are filled with candles of various styles. As for the reason for buying candles, some people said that it was because they saw news that the power supply will be tight in the next two months, and some people said that energy conservation is advocated now, so they only left one lamp at home, and will turn off all the lights in the future and use candles instead.

Under such circumstances, sales of candles in France have increased rapidly and prices have also risen. The price of a certain brand of candles in offline retail stores has increased by 2.5 times, and the price of a 25-centimeter-long candle has risen to 5.5 euros.

As the craze of "stocking up on candles for the winter" spreads, many candle-making tutorial videos have appeared on social media, with good views and popularity.

Google Trends search for " candle " shows that its popularity is rising significantly in Germany and France. In addition, among related queries, the search volume for "wick" has increased by 130%, proving that in addition to purchasing, Europeans are indeed trying to DIY candles themselves.

In fact, in addition to candles, sales of lighting products or auxiliary products such as generators, igniters, and flashlights will also be boosted. In addition, portable radios used to kill time and follow the latest developments , as well as mini gas stoves that solve the problem of eating and drinking water, will also have a wave of sales.

Drought affects the harvest of real trees, artificial Christmas trees are hot-selling

In Europe and the United States, Christmas is equivalent to the Chinese New Year. For Europeans and Americans, Christmas can be nothing, but the Christmas tree is indispensable.

There are two types of Christmas trees: real trees and fake trees (artificial trees). This year, due to the impact of drought, inflation and other factors, the price of real Christmas trees in the United States has increased significantly. Therefore, more and more Americans, whose pockets are being squeezed by inflation, are buying artificial trees.

A Christmas tree grower in Texas said the drought that began earlier this year destroyed 1,000 of his Virginia pine trees. Such losses are not uncommon among Christmas tree farms in the United States, with some Christmas tree growers reporting losses of up to 95%.

The dry and hot environmental conditions have affected the supply of Christmas trees. Scarcity makes things more expensive, and as supply decreases, prices are further pushed up.

At the same time, inflation has increased diesel and fertilizer prices, increasing costs for growers and forcing them to raise prices. According to a survey by the True Christmas Tree Committee, more than a third of Christmas tree growers said their costs had increased by at least 16%.

The average cost of a real tree last year was $70 , according to the National Christmas Tree Association. Now , the same spruce, fir or pine tree can cost $80 to $100.

The wool comes from the sheep, and the cost increase is ultimately paid by consumers. According to the survey, more than 70% of wholesale Christmas tree growers said they plan to increase prices by 5% to 15% compared with last year. In other words, it is difficult for real trees to be sold for less than $80.

Compared to real trees, artificial Christmas trees are much cheaper. According to foreign media reports, artificial Christmas trees currently on sale can be sold for as low as $30.

According to the National Christmas Tree Association, between 25 million and 30 million real Christmas trees are sold in the U.S. each year. In 2021, the country spent a total of $984 million on approximately 21.6 million holiday trees. If some of that demand flows to artificial Christmas trees, it would be a huge gain.

A large portion of this will go into the pockets of Chinese sellers. According to data from the US Department of Commerce, four-fifths of the world's artificial trees are made in China.

Google Trends search for "Artificial Christmas Tree" shows that its search popularity in the United States has been rising slowly since September this year, and the upward trend has accelerated sharply at the end of October . This shows that Americans have started buying artificial Christmas trees as early as late autumn due to concerns about price increases, and as inflation further intensifies, the pace of purchase has accelerated.

Now is the hot selling season for Christmas products. Coupled with the price increase of real Christmas trees, the search volume for artificial Christmas trees has rapidly increased. Google Trends shows that the search volume for the topic "The best artificial Christmas trees in 2022" has soared by 1450%. At the same time, the search popularity of some Christmas tree-related products has also increased. Among them, the search volume for "light strings" has increased by 130%.

Americans whose savings are being eroded may also be more likely to consider reusing last year's tree and just replacing a few accessories, resulting in a 4,400% surge in searches for "artificial Christmas tree replacement stand."

It is worth noting that due to inflation, the price of both real and artificial Christmas trees will increase. The executive director of the American Christmas Tree Association believes that the price of artificial and live Christmas trees will increase by 5% to 20% this year.

While other categories are competing for low prices, the Christmas tree category is still able to increase prices against the trend, which is also good news for sellers.

Artificial Christmas Tree

Candle