Audience: 90 million, the European second-hand market is popular

The concept of sustainability has gradually gained popularity, and consumers are paying more and more attention to environmental protection and sustainability when shopping . The second-hand clothing market has been on the rise in the past few years . In response, the European Cross-Border Trade Association has also conducted a survey on sustainable platforms in the market.

The results show that the growth rate of the European second-hand fashion market is 11 times that of traditional retail . This year , 90 million Europeans have tried to buy second-hand products, while last year this number was only 16 million . In addition, 45% of online consumers have purchased recycled products , 7% have purchased "refurbished" products , and 3% have purchased recycled items.

CBCommerce predicts that the resale market will double to €34 billion in the next four years . In another five years, secondhand clothing should be twice as big as the fast fashion market, but the question is whether the supply of secondhand clothing will remain the same when fewer people are buying cheap clothes.

From the perspective of platforms, Vinted, a second-hand fashion platform from Lithuania, has a 40% share in the European second-hand market. Its operating model is a C2C model, where users can directly buy, sell or give away second-hand products on the platform , similar to Xianyu in China . Through this model, users are provided with a means to make money from old items, while allowing users to buy classic styles at a fraction of the price, creating a fashionable circular economy.

In addition, eBay, Vestiaire Collective, Depop, and Etsy are also major second-hand resale platforms. Specifically, the supply of second-hand products on the eBay platform has also increased by one-third in the past three years. Major second-hand platforms in the United States, such as ThredUP, Redbubble, and Poshmark, have raised funds and gone public, which also shows the development potential of the second-hand market.

Moreover, recently the luxury brand Burberry has partnered with the second-hand resale company My Wardrobe HQ to provide rental of second-hand clothing in the UK, after which they can choose to buy or return it. Although other European countries cannot rent, they can buy their second-hand clothing.

The scale of the second-hand market in Europe and the United States has continued to grow in recent years. With the prevalence of environmental protection concepts, it will also have a stable development in the future.

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second hand

E-commerce