Shopee 12.12 Birthday Sale kicks off with great fanfare, bringing year-end sale season to a close

Shopee 12.12 Birthday Sale is now open

December 9, 2021, China - Recently, the leading e-commerce platform Shopee announced the grand opening of the 12.12 Birthday Sale. As the closing celebration of the year, this year's 12.12 aims to bring happiness to every participant of the sale, with a large number of products and super value discounts, to create the best year-end reward, and work with consumers, brands and merchant partners to draw a perfect end to the year.

In the past year, Shopee has brought laughter to its users with rich gifts and exclusive content: to date, the number of interactions and views on Shopee's social media channels has exceeded 13 billion. In order to continue the joy, Shopee has launched multiple gifts, exciting performances by the popular Korean boy band Tomorrow X Together, and the new in-app game Shopee Run in this 12.12 promotion, fully satisfying consumers' entertainment shopping needs.

Shopee Chief Commercial Officer Zhou Junjie said: “Every year during the 12.12 sale, Shopee and our users review the journey and achievements of the past year. This year, we would like to sincerely thank every user on our platform. As more and more consumers and merchants embrace digitalization, Shopee has been able to enter more people’s daily lives and meet user needs with digital services. In the new year, Shopee will continue to help more people seize digital opportunities and achieve growth. On this 12.12, we look forward to celebrating the year-end with everyone and passing on happiness to everyone around us.”

Southeast Asia’s digital economy is booming, and Shopee’s 12.12 Shopping Festival boosts consumer activity

Recently, Google, Temasek and Bain & Company jointly released the latest " Southeast Asia Digital Economy Report 2021" , which indicates that behind the continuous expansion of the number of Internet users and the scale of the digital economy, Southeast Asia's blue ocean is entering the next decade of the digital economy:

● A surge in Internet users: In 2021, the number of Internet users in Southeast Asia surged by 40 million, with the total number exceeding 440 million, and 75% of the population going online, laying a huge population foundation for the development of the digital economy.

● Comprehensive penetration of digital consumption : In 2021, the digital consumer population will be covered at an accelerated pace, and user stickiness will increase simultaneously.

○ Wider coverage: Southeast Asia’s digital consumer group has exceeded 350 million people, accounting for 59% of the total population of Southeast Asia; and among the 60 million new digital consumers added since the outbreak, users in non-central regions account for as much as 60%

○ Stronger stickiness : Taking groceries as an example, more than 60% of users have increased their purchase frequency and spending compared to before the epidemic; the rising online shopping satisfaction continues to improve user stickiness, and 90% of new users are willing to continue using digital consumption

● E-commerce leads digital development : The overall situation of e-commerce in Southeast Asia is positive, and the six major markets are thriving.

○ Expected scale is raised again : In 2021, the total scale of Southeast Asian e-commerce is expected to reach US$120 billion; in 2025, its scale is expected to reach US$234 billion, which is another 36% increase from the 2020 forecast of US$172 billion.

○ All single markets are improving : In the e-commerce sector, the six major markets in Southeast Asia all achieved double-digit growth in scale; the Philippines, Thailand, and Malaysia took the top three, and the Philippines showed great potential with a growth rate of 132%.

As a leading e-commerce platform, Shopee is based on the booming e-commerce track in Southeast Asia and is committed to meeting the rising consumption needs of local people with a better online shopping experience. During this 12.12 event, Shopee launched multiple experiences to create a joyful celebration and build a traffic peak.

● Multiple benefits and discounts to attract more users to shop online : In addition to super-value discounts, millions of gift packages, 0:50 price flash sales and other activities, all major markets have launched gifts to attract new users. In Singapore, new users can enjoy discount coupons and exclusive welcome gifts.

● Launch the game Shopee Run to upgrade the entertainment gameplay: During the promotion period, Shopee launched a new exciting parkour game Shopee Run in the app. Users can win high rewards by avoiding obstacles, unlocking new characters and new maps.

● Join hands with popular boy band Tomorrow X Together to create traffic peak: On December 12, the Korean boy band Tomorrow X Together, which is deeply loved by people in Southeast Asia, will join Shopee Live to add color to the big sale with wonderful performances.

● Launch two new experiences to meet diverse consumer needs:  

○ Shopee Mall Street : In order to restore the offline scene of "shopping while shopping", the new Shopee Mall Street online shopping street is launched during this promotion, simulating the real street and incorporating Christmas scenery to create an immersive shopping experience

○ Shopee BeautyCam : In line with the beauty craze in Southeast Asia, Shopee BeautyCam is back with thousands of star products, and with AR technology, you can try on makeup with one click, helping beauty lovers to shop with confidence

Shopee cross-border fully supports and joins hands with Chinese sellers to happily conclude 12.12

To add color to the big promotion, Shopee further expanded its supply on 12.12, opening up a number of cross-border products. At the same time, it upgraded cross-border services such as operations, infrastructure, and marketing to ensure the smooth delivery of each cross-border package, and also provided strong support for cross-border sellers to seize the closing bonus.

● CNSC accelerates coverage, sellers manage multiple stores in one stop: To improve the efficiency of promotion operations, Shopee began to use a new backend exclusively for Chinese sellers, the China Seller Center (CNSC), in the second half of this year. Through CNSC, Chinese sellers can achieve functions such as one-click product release, global inventory consolidation management, and seamless switching among multiple stores, and efficiently manage multiple stores. With the arrival of 12.12, the CNSC upgrade has been accelerated. Not only can new sellers who settle in December automatically upgrade to the new backend, but all sellers will be fully covered by the beginning of next year.

● Optimize logistics and payment to consolidate the infrastructure level of the promotion : To ensure a more stable, strong and efficient link level during the promotion, Shopee continues to optimize the logistics and payment system. In terms of logistics, Shopee simultaneously improves the efficiency of first-leg warehousing and trunk transportation, and increases the number of pickup trucks on demand for cross-border sellers who use door-to-door collection services, while adding exclusive charter flights for promotions to improve logistics timeliness; in terms of payment, the payment cycle for goods and freight subsidies in the Shopee Philippines market will be optimized from biweekly to weekly, effectively improving the cash flow turnover rate.

● AMS fully supports and optimizes the sellers' big promotion investment-output ratio : In addition to the Shopee x Facebook Ads (CPAS) and Shopee x Google Ads (GAS) marketing channels, Shopee launched the Shopee Affiliate Marketing Solution (AMS) on 12.12, linking more than 150,000 third-party marketing partners to help sellers reach potential buyers in all directions, deliver brand information, and achieve a higher investment-output ratio. Since its launch, the average investment-output ratio of this solution has reached 15.

Shopee ranked sixth in YouGov's 2021 Best Global Brands list

Looking back on this year, Shopee has taken advantage of the rapid development of Southeast Asia's digital economy, continuously upgraded its platform services, and gained the favor of a wider range of users: in the third quarter of 2021, Shopee once again won the double championship of monthly active users and total user usage time in Southeast Asia's shopping apps , and at the same time ranked sixth on YouGov's 2021 Global Best Brands list , becoming one of only two e-commerce brands in the top ten.

With the arrival of the 12.12 Birthday Sale, the 2021 year-end shopping season is about to reach its climax. Based on the present and looking to the future, Shopee will continue to explore user needs, promote the construction of the digital ecosystem, connect more users with high-quality platform services , and deliver more joy.

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