The wave of quitting and changing careers is coming! What made you give up Amazon...

Time flies, and 2021 has entered its second half, which means that the time for the cross-border e-commerce industry to bid farewell to the old and usher in the new is approaching.

On the one hand, the old hands in the workplace who have been tempered by society for several times are deeply confused: After working for several years, they have nothing and are bald. Is there a future for the job I am doing and the company I am working for? Should I leave Amazon and focus on independent websites next year? Should I change my career next year? After leaving cross-border business, should I go home to farm or go to Shenzhen Bay to pick up bottles?

On the other hand, the new employees are full of hope: the job I want to do must have a monthly salary of 20,000, the working environment must be high-end, the boss must be kind and the colleagues must be friendly, and after working for a few years I can buy a car, a house and find a good partner!

How many people can keep the same vigor and vitality as when they first joined the cross-border industry? If you are still full of energy, you must have made a lot of money in the cross-border industry; if you are already disappointed with cross-border, you must have suffered a lot in this field ... The work of cross-border people is full of ups and downs. Perhaps what the protagonist in the article has experienced is happening to you now or in the past!

Cross-border workers: The pranks never stop, it’s another day of slacking off!

Maybe, every cross-border worker has 100,000 questions in his mind ↓↓↓

Morning: Why do I still have to go to work? No orders yet? Why is the performance down again? Why is the advertising acos up again? Why is the conversion rate down again? Why is the sales rate down again? Why is the inventory capacity down again? What should I eat for lunch?

Afternoon: Why did the keyword ranking drop again? Why are others getting so many orders? Why did the reviews drop again? Why am I not leaving work yet? What should I eat tonight?

Weekend at home: Why does the day go by so quickly?

When paying wages: When can wages increase?

End of the month: I didn’t do anything this month, why do I have no money?

" I'm lying down. I don't think I have much passion for working at Amazon anymore. I used to do in-depth research on products and platforms, but now I just feel happy every day."

It is reported that many workers have lost their initial passion for work and repeat this work process day after day: go to work, turn on the computer, check whether the store data is abnormal (order volume, traffic, conversion, comments, advertising, refunds, complaints, etc.), handle the abnormalities if there are any, and see if there are any abnormalities to see what data can be optimized, then join the group chat and wait to get off work.

This year, Amazon launched a large-scale account blocking mode, and many companies were affected. This also affected the work enthusiasm of cross-border workers, so that they began to resign before the Chinese New Year.

An operator said that as an Amazon operator, he now knows: PS\PR\AE\Photography\Computer repair\Router installation, and is already learning: AI\C4D\3DMAX\Japanese. These little skills have earned him some extra money. After learning them, he found that nothing is more fun than Amazon.

Another operator said that a large number of accounts were in a stagnant state, and clearing out the "stagnant" accounts every month resulted in profit margins that did not meet the company's commission requirements. Without money, he had no motivation to work, and did not want to waste time anymore, so he resigned and planned to run away.

Many workers have also considered leaving their jobs. It is reported that seasonal products have already started to be sold this year, and the performance of many sellers' products is not good. Due to the drag of these seasonal products, the operation said that not only will there be no commission in the future, but they may have to fight to clear inventory day after day.

It is reported that the salary structure of cross-border workers is generally a base salary plus commission. If the product sales are good, the commission of many operations will generally be much higher than the base salary. If the product sales are zero every day , they will also lose the motivation to work.

" I was born in 1996 and have been working at Amazon for almost a year. After a year, the company only has two products and is in a half-dead state . I have been receiving a base salary of 3,000 yuan. I feel that there is no hope for my career . I am so confused and have been hesitating whether to run away . " Many cross-border workers have reported that Amazon is not as profitable as rumored. Working at Amazon can easily cause an accelerated heartbeat or even a myocardial infarction. If you can't make it, you will be anxious! If you make it, you will be pranked, which will make you even more anxious! It will definitely make your heart rate curve fluctuate.

" Amazon's ecosystem is so good that everyone is not researching how to sell , but how to mess with the competition . My product used to sell well, but now it has become a commodity, and it has been blocked . It has not been restored yet. I have never made fun of others , but I am made fun of by others every day . Can't I make a living by my own ability ? " said an industry insider. His products have been made fun of many times since he entered the industry. Because he didn't know who made the fun, he could only swallow his anger. When it comes to vicious competition, I only admire Amazon. Now I am getting more and more disappointed with Amazon and plan to change my career next year ...

In fact, workers on each platform have different worries. People on Amazon are annoyed by spoofs, people on Wish are annoyed by platform fines, people in Southeast Asia are annoyed by the low average order value, and people on independent sites are annoyed by the difficulty in driving traffic... Faced with insurmountable difficulties and an unforeseen future, many cross-border workers are in tears.

The company is in a state of internal competition, and it is not easy for cross-border people to work

This year, the internal competition in the cross-border e-commerce industry has intensified, which has also caused countless people working in this industry to complain.

Last year, many cross-border sellers took advantage of the epidemic and made a lot of money. Unfortunately, many people mistook luck for strength, so they planned to expand the scale of the company this year and create much greater glory than last year. However, problems such as logistics congestion and rising raw material prices arose. For the majority of Amazon sellers, Amazon's warehouse shipping restriction policy was even more of a blow. As a result, the enthusiasm of a large number of sellers was completely dampened by reality. In order to clear inventory, internal competition became more and more intense, and price increases were even more of a luxury.

A seller said that once you raise the price, your competitors and peers will use the red, green and blue price reductions + advertisements to move your shopping cart down to the bottom of the five points. Never have too high expectations of your peers, because in the eyes of your peers , it is more painful for you to make money than for them to lose money, and they would rather lose money than want you to make money.

In fact, in addition to the increasingly competitive external environment that makes workers exhausted, the internal competition phenomenon within many companies now also makes workers say that they are "too competitive to lose their temper."

A: Sometimes operations are so miserable! I changed my career because my colleagues started a price war. Is this kind of internal competition interesting?

B: I have tolerated my colleagues selling my products, but what is even more annoying is that the products that are selling well are copied by "good colleagues" who go into their own backends and then sell them at a lower price than my own . If I hadn't suddenly discovered one day that the products were not selling, I would never have thought that my colleague was such a person . The annoying thing is that my boss doesn't care either .

C: I had originally agreed with my colleague that we would not interfere with each other and compete in a healthy manner, but he ended up doing something behind my back and even had people give bad reviews to my products. His behavior was so ugly.

D: The ultimate consequence of involution is the collapse of the entire market, and no one can escape it .

" The workplace is like "The Legend of Zhen Huan". There is serious internal competition within the company. Now every day at work, I don't stare at other people's links, but see how the sales of other departments in my company are. In addition, there is competition among peers on the platform. I just want to say that it's not easy for workers! " An operator said that several people are working on the same product at the same time, and the boss calls it occupying the category together, but in fact there is serious price competition among colleagues. If a department sells a product well, other departments will immediately pay attention to it and then sell it at a low price. As long as one person does it for seven days, the others will not be able to make any orders. People within the company are competing with each other, let alone with others.

Coincidentally, another operator said that the company has three brands, and last year they avoided selecting products from the same company, so there would not be vicious competition among the products of the same company. This year, there is a lot of overlap in the selection of products for the three brands, and there is almost no difference. The boss believes that if everyone works together, if one brand cannot be promoted, there are other brands that may be able to be promoted.

But in fact, no operator will give up the operation of other brands just because they cannot promote the brand at the moment. After all, the performance evaluation is there, so it turns into various spiral low prices and crazy advertising. People inside the company are secretly competing with each other. Many new products have been losing money for four or five months and have not seen any momentum to make money. The average order value and gross profit margin of the entire market are at least 10% lower than before .

Some employees not only started a price spiral war, but also got up late at night to work in order to surpass their colleagues. Some even went too far in their competition and directly asked others to spoof their colleagues' links ...

It is reported that although some companies have serious internal competition, many bosses do not care too much about it. In their opinion, the competition between employees is more conducive to the company's overall performance improvement. Under the influence of internal competition, cross-border workers are thinking about leaving their jobs. " I have seen so many doctors and taken so many medicines, but in the end, resigning is the most effective for my health. " Someone joked.

In addition to the internal factors, what are the reasons for employees leaving? Some people have summarized the reasons for leaving at different stages:

1. One month into the job: Resignation is largely related to HR.

2. 3 months into the job: The reason for leaving is largely related to the direct supervisor.

3. 6 months into the job: The reason for leaving is largely related to the corporate culture.

4. 1 year into the job: The reason for leaving is largely related to career advancement.

5. 3 years in the job: The reason for leaving is largely related to the development platform.

6. 6 years of employment: The possibility of employees leaving is very small.

How many times do you have to leave your job in your lifetime? According to statistics, the accounting industry has 7 times , the telecommunications industry has 10 times , the Internet industry has 20 times , and the cross-border e-commerce industry has 30 times , ranking first. Although this data is informal and unofficial, the frequency still reflects the frequent flow of talent in the cross-border e-commerce industry.

The average salary of cities in the third quarter is released. Are you lagging behind?

After all, the fundamental reason why cross-border people leave their jobs is that they feel wronged and the money has not yet been received.

Cross-border workers, are you satisfied with your salary this year? Recently, Zhaopin.com released the "China Enterprise Recruitment Salary Report" for the third quarter of 2021. The report shows that the national average salary in the third quarter was 9,739 yuan/month, an increase of 12.1% over the same period last year.

Among them, the average salary in Shenzhen is 11,976 yuan/month, and the average salary in Guangzhou is 10,410 yuan/month. Most of the practitioners in the cross-border circle are concentrated in these two cities. Here, the editor would like to ask: Is your salary lagging behind?

After reading this data, many friends in the cross-border circle said that it was averaged again. This can't reflect the real salary level of us workers at all. After all, the salaries of some leaders and executives are so high that we can't imagine ...

It can be seen from the "Average Salary Ranking of Positions in the Third Quarter of 2021" issued by Zhilian Recruitment that the salaries of technical positions and management positions are generally high, and the industries with relatively high salary levels are still those with high professional and technical requirements, high technological content, and relatively high academic requirements.

It can be seen from the "2021 Third Quarter Industry Average Salary Ranking" issued by Zhaopin.com that the average salary in the Internet /e-commerce industry is 10,818 yuan/month, and the average salary in the logistics/warehousing industry is 8,223 yuan/month.

Seeing the high salary levels in the rankings, many netizens expressed their opinions ↓

A: The salary level of recruitment has nothing to do with the actual salary. The salary written on the recruitment is 7K-8K, but the final salary is only 4K-5K.

B: Although the average monthly salary in Shenzhen is 11,976 yuan, there are undoubtedly many people with high salaries in Shenzhen, but there are also many people with low salaries;

C: Every time I see statistics like this, I feel heartbroken. Why can’t I catch up to the average wage even after working so hard?

However, the mentality of newcomers and veterans is different. Some time ago, a platform released the 2021 summer job -seeking salary rankings for fresh graduates, from which the editor found that the expected salary of fresh graduates in first-tier cities exceeded 20,000.

From this list, we can see that the expected monthly salary of fresh graduates in first-tier cities such as Beijing, Shanghai, Guangzhou, Shenzhen and Hangzhou is more than 20,000 yuan, while the expected salary of fresh graduates in other second-tier cities is more than 10,000 yuan.

After seeing this data, many netizens couldn't sit still and expressed their opinions .↓

A: I have been working until I am 30 years old, and I still haven’t earned this amount. The expectations of fresh graduates nowadays are too high.

B: Today’s fresh graduates are really confident, but high expectations are often defeated by reality.

C: Perhaps only those who have experienced the beatings of society will understand how hard it is to make money.

In this table, the expected salary of Zhengzhou graduates is 14,115 yuan/month, but many fresh graduates go to interviews, and the salaries offered by employers are only 3,000 to 4,000 yuan. Many netizens say that fresh graduates are too whimsical. Such a salary is already a very high salary level in Zhengzhou, and fresh graduates simply cannot get so much...

Old employees leave and new employees join. New employees enter the workplace with good wishes, and a group of old employees are also planning to change careers to make room for the new employees.

If you want to change your career, which industry did you come from?

Every year, the topic of changing careers is hotly discussed. After learning more about it, the editor discovered that many cross-border people who clamored to change careers had switched because they could no longer work in other industries.

One of the cross-border people said that he had worked in sales for three years before and felt that sales was too tiring. He wanted to find a comfortable job that would make him less tired, so he came to work for Amazon . Now he has been working at Amazon for three years, but he found that he has been even more tired in these three years .

Some people want to do cross-border e-commerce because they heard from other places that this industry is very profitable and easy to do, so they jump in. One cross-border person said that he was a civil servant who switched to Amazon. He just joined in December last year and encountered various major shocks in the industry this year. He deeply realized how strong Amazon's ability to ruin people is.

Many people switch to cross-border e-commerce from other industries, and people within cross-border e-commerce also move around. People in cross-border e-commerce often have this perception that other platforms are always better than their own:

An Amazon employee was troubled by out-of-stock, copycat sales and advertising costs, so he decided to switch to eBay. He asked his friends at eBay about the situation at eBay.

A friend from eBay said, "My monthly sales of all my accounts are only over 400,000 RMB. eBay is really a waste. I heard that AliExpress is good, and he is ready to quit his job and join AliExpress." So he sent a WeChat message to his friend from AliExpress.

His friend from AliExpress said that AliExpress was not friendly to him and tested his operational capabilities. He was now preparing to switch to Wish, so he had to call his friend from Wish.

A seller on Wish said that he had just been fined for copyright infringement and was so sad that he was about to switch to Amazon because Amazon was too profitable...

After changing careers, what do cross-border people most want to do?

It is reported that many people want to be service providers because they have low costs and make a lot of money. Take freight forwarding as an example. "This year, it is normal for freight forwarders to earn more than 100,000 yuan a month." 36Kr's latest report shows.

Some people want to switch careers and become psychological counselors. "I feel that people working at Amazon are all crazy and have too much mental pressure every day. I myself also went to see a psychologist for a while." A cross-border person said that when he stops working in cross-border business, he will become a psychological counselor to comfort cross-border people, including Amazon people.

Of course, there are also many people who directly switched to insurance and found it to be a good career .

In addition, many people plan to stay in the cross-border circle for another two years to earn money, and then return to their hometown to do business. When it comes to doing business, what do cross-border people tend to do?

A: I want to open a fried chicken shop, or a fried skewers shop, or a shredded chicken shop.

B: My only advantage is that I can take photos and edit them. I plan to start a small business in the future.

C: It hurts to realize that I can only pick up bottles!

How do you feel after leaving Cross-border? The editor found that some people are living a better life. It is reported that a Cross-border person returned to inherit the family property and collect rent after he stopped being a seller. Without the beatings from Amazon, he saved more money and lived a more stable life.

Some people have gone around in circles and returned to cross-border business. One seller said that he had given up this industry because of copyright infringement issues, and then worked in sales and took civil service exams. After some operations, he felt that cross-border e-commerce was more profitable, so he returned to his old business.

In the coming and going of people, some people rely on cross-border e-commerce to make a lot of money, while others lose millions or tens of millions. In fact, every industry has the 80/20 rule, and everyone has a job that suits them. Whether changing careers or sticking to them, the majority of cross-border people should not forget to work hard to improve their abilities!