Ozon plans to invest 2 billion rubles to boost sellers' sales in November

For cross-border sellers, November is a very important time node if they want to win the sales peak season in the second half of the year. After all, from November onwards, various festivals such as Double Eleven, Black Friday, Thanksgiving, and Christmas are coming one after another.

Russian e-commerce giant Ozon said on Tuesday that it plans to invest 2 billion rubles (about $2,729) in November for marketing and to help sellers on the platform through various stages of November promotions. This expenditure accounts for 8-10% of the company's total investment expenditure for the whole year .

The company said that most of the 2 billion rubles will be used to invest in advertising and marketing , with a focus on promoting in Russia through TV, digital, outdoor advertising and other channels . So far this year, Russia's sales have accounted for more than 70% of Ozon 's total platform sales .

In addition to marketing promotion, Ozon 's seller sales assistance plan includes: providing sellers with new analysis tools and faster and more convenient logistics services; some sellers' goods will be given priority after acceptance by the logistics center, and particularly popular goods can be stored free of charge in the Ozon warehouse until the end of the year ; sellers who trade through the Ozon warehouse can have a fixed goods storage point during the November sales period , and can freely choose the delivery time , etc.

Ozon COO Daniel Fedorov said: "Many sellers on Ozon think that December is the peak sales season, but the sales in November are really worth paying attention to. It is the real celebration of trade. For sellers on Ozon, it is necessary to provide consumers with as many products as possible and at the same time offer discounts , and Ozon will provide sellers with large-scale marketing and logistical support. "

Ozon said it expects 100 million Russian consumers to shop on its platform in November due to increased investment in promotions . Ozon will focus on Singles' Day from November 11 to 13 and Black Friday from November 26 to 28. Ozon also expects that the site's sales this year will triple during the big promotion period.

As a "dark horse" e-commerce platform that has emerged in recent years , Ozon's support policy for platform sellers is still very powerful. Sellers can learn more about relevant information in order to diversify risks by operating on multiple platforms. In addition, due to the shipping crisis and labor shortage, sellers should also make early preparations for the upcoming peak sales season.

Platform Information

Russian e-commerce

Ozon