AliExpress releases the latest consumption trends in South Korea in autumn and winter, helping Chinese manufacturing to quickly go global

"In the past, people in China bought clothes from Dongdaemun through overseas shopping, but now Koreans buy our domestic products through cross-border e-commerce." Recently, a Chinese blogger who has lived in South Korea for a long time revealed the charm of domestic products in a video titled "How popular are domestic products in South Korea."

From the video, we can see that since the outbreak, Dongdaemun in South Korea has been deserted. Moreover, a large part of the clothing is imported from China, and some packages even have "Hangzhou Sijiqing" and "Guangzhou Baimacheng" written in Chinese.

In recent years, cross-border e-commerce has developed rapidly, and it has become more and more convenient to buy Chinese products in South Korea. "I bought a Korean charger on the cross-border retail e-commerce platform AliExpress two days ago. It was shipped directly from China to South Korea. I didn't expect it to arrive in 5 days, and it only cost more than 20 yuan, which is much cheaper than buying it in a Korean store. " The blogger said that China's high-quality and low-priced products are deeply loved by young people in South Korea. In addition, the brands and designs of Chinese clothes have become better and better in the past two years, leading a wave of national fashion abroad.

As one of the emerging countries where AliExpress focuses on layout , South Korea has made significant improvements in logistics, transportation and platform operations. On August 23, AliExpress and Cainiao officially launched the China-South Korea cross-border package delivery line in 5 days, providing Chinese foreign trade merchants with lower cost and more efficient cross-border logistics solutions . On September 6 , AliExpress officially launched the South Korean Overseas Direct Purchase Shopping Festival - 99 Direct Purchase Festival, kicking off the shopping boom in the second half of the year. Because the pronunciation of "99" in Korean is similar to "shopping", AliExpress launched this festival in South Korea for the first time last year. This year, domestic brands including Xiaomi and Pop Mart will bring a "national trend whirlwind" to overseas consumers.

  Korean influencers review blind boxes purchased from the cross-border retail e-commerce platform AliExpress

Zhang Rui, head of the Korean market at AliExpress , introduced that from September to the end of the year, the platform will also release the latest consumption trends in Korea for autumn and winter, and provide more cost-effective Chinese-made products that represent the consumption trends of Generation Z , focusing on scenarios such as home life, daily travel, outdoor sports, and seasonal shopping in autumn and winter .

Zhang Rui said that the long-term existence of the epidemic has changed the lifestyles and consumption habits of consumers around the world, which will continue to drive the continuous growth of related demand. In particular, people have spent much more time at home, and products related to the "home economy" and "pet economy" have been favored by overseas markets.

In the medium and long term, the comfort of home life has become an indispensable pursuit in life . Home essential products such as home clothes, pajamas and home fitness equipment still maintain a high demand; computer stands, table and chair cushions, home printers , etc. have become necessities to ensure efficiency and quality when working from home ; air fryers, coffee machines and other convenient household kitchen utensils are also becoming more and more popular .

Seasonal products will also be the focus of the second half of the shopping season. In autumn, camping and outdoor sports become the preferred lifestyle trend. Tents, outdoor folding chairs, outdoor carts, trekking poles, mountain bikes and other equipment , barbecue stoves, camping cooking utensils, car incubators, outdoor speakers and other products that can add fun and convenience will all receive high attention .

In addition to the pursuit of quality, pets are becoming more and more important in people's minds, and people are more and more willing to pay for them. Pet clothing, smart feeding machines, pet toys , real-time intercom cameras and other equipment are also a consumption trend that cannot be ignored.

  AliExpress K-fashion channel display

In the long run, Korean consumers' demand for clothing on AliExpress is becoming more and more obvious. This year, AliExpress integrated the technical capabilities of Alibaba Group , the resources of the group and the advantages of China's clothing industry belt , and launched the K - fashion channel to meet the growing fashion aesthetics of Generation Z. Different needs from showing personality, commuting to dating will be presented differently, and the sizes and styles have also been adjusted according to local conditions for Korean consumers.

Zhang Rui said: "The 99 Direct Shopping Festival is just the beginning. AliExpress will launch shopping festivals every month that meet the consumption needs of Generation Z and lead consumption trends, allowing consumers to purchase truly affordable and high-quality overseas products. "

AliExpress

Autumn and winter consumption trends