Since the lockdown last year, which prompted the nationwide fitness movement to go online, its popularity has not diminished, and related products have frequently become popular. When searching for the word "Fitness" on Google , its popularity has remained high, and the number of related searches has continued to soar, with the highest soaring to 4750%.
Search volume 200,000+, 4.7 positive reviews, this product is too popular
As a core training exercise equipment, barbells are a must-have item in the gym. As more and more people choose to exercise at home, home barbells are also loved by a large number of consumers, and their market potential is also attracting much attention.
Relevant data shows that in May of this year , the number of searches for "Barbell" on Amazon reached 219,642 times, and its growth has shown a steady upward trend, attracting a large number of sellers to join the market. The high 4.7 reviews have also cast a veil of mystery over this product.
Unlike ordinary barbells, this barbell is a rubber-coated hexagonal dumbbell with an ergonomic curved non-slip handle, making it the best choice for fitness enthusiasts to use as a home fitness dumbbell. In addition, when searching for the word "Barbell" on Google , its popularity has remained high, with the highest search volume related to it soaring to 1,750%.
Hot-selling products always cannot escape the pig-killing plate
There is always a scam behind every hit product. Recently, some Amazon sellers have said that they have received notifications of account freezes. However, since the case has been kept hidden, it is not known to the public, and more specific details about the case are unknown.
At present, some sellers speculate that the case was frozen around June 15, and the account was frozen most likely due to infringement of the "CAP" Barbell trademark.
It is reported that the CAP brand focuses on sports equipment. It currently has more than 30 categories and more than 1,000 products. Its products are sold on multiple platforms such as Amazon. The company has applied for countless word trademarks. "CAP" is one of its registered word trademarks, which is easy to be pitted by sellers.
Although the freeze is currently on Amazon, sellers who sell similar products on other platforms must also remove them in advance, otherwise they may end up with a self-inflicted burn. In addition, the editor would like to remind sellers that when listing related products, they must conduct self-inspections, especially on brand vocabulary, appearance and other patents, to avoid unnecessary trouble. Search volume Hot sale Demand |
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