The frenzy of Prime Day has come to an end. Some are happy while others are worried. Why are others' sales so good? As the saying goes, 70% depends on product selection and 30% depends on operations. The key is to cater to the needs of consumers. What are different countries buying during PD?
Let’s first take a look at the battle report. This year’s Prime Day total sales reached 11 billion US dollars, an increase of 6.1% over last year, and more than 250 million products were sold worldwide.
The most popular products are still Amazon entertainment devices and electronic products, represented by Fire TV Stick 4K and Alexa Voice Remote. Among them, Fire TV set a sales record during the Prime Day and the two weeks before. But apart from Amazon devices, the hot-selling products in each country are also different.
United States : Electric water flosser, organic plant protein powder, health gene test, robot vacuum cleaner United Kingdom : Cordless stick vacuum cleaner, facial cleanser, whisky Spain and Portugal : All-in-one dishwashers, tablets, baby diapers Japan : Barley tea, extra-strong sparkling water Italy : coffee capsules, washing machine detergent, electric toothbrush replacement heads France : Razor replacement blades, diapers Brazil : Smart lights, ketchup, laundry detergent
In general, based on consumption levels, although there are slight differences, they are still dominated by daily life categories. In addition, many buyers have begun to prepare for the school season, ushering in a small wave of back-to-school shopping, and about 600,000 school bags were sold.
Amazon also provides official statistics based on popularity: Best-selling categories worldwide : Tools, Beauty, Nutrition, Baby Care, Electronics (including Amazon devices), Apparel, and Home Global best-sellers : iRobot Roomba 692 Robot Vacuum, Keurig K-Slim Coffee Maker, Goli Nutrition’s Apple Cider Vinegar Gummy Vitamins, and Crest 3D White Professional Effects Whitestrips
In addition to regular discounts, Amazon also supported the development of small businesses, with sales totaling $1.9 billion. In the two weeks between June 7 and Prime Day, if you spent $10 at a qualifying small business, you could get $10, which could be used on Prime Day, which greatly boosted sales for small businesses.
The two-day membership day has ended. Regardless of the results, sellers still need to adjust their mindset and move forward.
Amazon Prime Day sell like hot cakes |
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