"What does Rhino Factory do?", "What pain points can it solve for merchants?", "How can merchants cooperate?" The "Ali Merchants Zero Distance" live broadcast on the afternoon of March 2 attracted nearly 100,000 merchants to watch, and they directly interacted with Rhino Intelligent Manufacturing CEO Wu Xuegang to discuss new manufacturing. During the live broadcast, the "Ali Merchant Zero Distance" project team visited Alibaba's new intelligent manufacturing Rhino factory as the spokesperson for merchant customers, revealed new technologies and new manufacturing, and invited business leaders to answer questions on the spot. The "Ali Merchant Zero Distance" service live broadcast is becoming an information hub for merchants to interact with Alibaba.
It is reported that when it was launched as a "new species" in Alibaba Zoo at the end of last year, Wu Xuegang pointed out that "Rhino is a factory for new manufacturing and will open up its accumulated new manufacturing capabilities to small and medium-sized factories." At present, Rhino has achieved "100 pieces of minimum order and 7-day delivery", and it also produced hot-selling products during the New Year Goods Festival. Small and medium-sized businesses are gearing up and looking forward to cooperation opportunities.
The anchor visited the Rhino factory with the merchants' demand for "creating differentiated hot-selling products" and introduced the advantages of Rhino's intelligent manufacturing in developing new products based on new fabrics and new processes. The smart printing, spider web hanging, and manual + AI smart quality inspection scenes of the new manufacturing factory attracted merchants to leave messages and swipe the screen.
Merchants can ask any questions and the waiter will answer them on the spot. As an active and proactive innovative service created by Alibaba Group's Customer Experience Business Group from the perspective of merchant experience optimization, the live broadcast specially invited Yuan Wei, the merchant operations director of Rhino Intelligent Manufacturing, to discuss the "bottleneck" problem of merchants in the apparel industry - merchant inventory risk.
Yuan Wei introduced that in the traditional clothing production model, the production is often based on sales, and large quantities of clothing are produced at least 2 months in advance and at most 6 months in advance, which easily leads to inventory in the later sales. Rhino Intelligent Manufacturing focuses on "production based on sales". According to sales, through the agile supply chain, it can shorten the delivery time by 75%, realize personalized needs and quickly respond to market needs, and ensure that every piece of clothing produced can be sold.
The live broadcast also provides a cooperation channel for merchants to scan the code to join the group and communicate with Ali Xiaoer. The merchants' evaluations and feedback will also be used by Alibaba internally to improve the work of the business team.
Some merchants have observed that not only the decryption of Rhino Intelligent Manufacturing, but also major official first-hand information such as the Double 11 investment promotion rules and the Taobao mobile version revision have been interpreted in this live broadcast room. Data shows that "Ali Merchants Zero Distance" has more than 30 million fans. You can watch the live broadcast by searching and following "Ali Merchants Zero Distance" on Qianniu.
The service innovation of merchant live broadcast comes from the original intention of "the best service is to prevent problems from happening". " The reminders and suggestions of the Double 11 pre-sale live broadcast helped us avoid potential risks in delivery and refunds." Ms. Wu, the head of operations of the Nanjiren flagship store, was impressed by the merchant zero distance. In the eyes of merchants, the live broadcasts of "Ali Merchant Zero Distance" allow merchants to seize new business opportunities in industry dynamics and share the dividends of digital economic development. It is becoming an information hub for seamless communication between merchants and Alibaba. |
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