Consumers want sellers to simplify the shopping experience

Recently, a new Adobe survey covering Europe, the Middle East and Africa (EMEA) showed that consumers want a more simplified shopping experience .

The survey showed that nearly 60% of UK shoppers said they would switch to brands that better represent their preferred values, and the vast majority (87%) said that their values ​​and the things they care about play a greater role in how and where they choose to consume , and nearly 40% of shoppers actively seek out sustainable and environmentally responsible brands.

Brands must communicate their credibility to shoppers and take action on issues they care about , whether it’s climate awareness, supply chain , or treatment of employees .

Additionally, 91% of UK consumers desire simplicity from their online shopping experience, and 22% of shoppers want to see fewer products on virtual shelves. In fact, more than a third only want to see products and offers that are relevant to them , demonstrating the importance of personalization for merchants .

With an additional 60% of people interested in receiving targeted offers, there’s never been a more important time for retailers to make personalization a key component of their digital strategy.

According to relevant research , consumers are increasingly "shopping through digital windows", with 68% saying they revisit e- commerce sites multiple times before making a purchase. This trend of "micro-interactions" typically means shoppers browse a site three times before buying, most commonly when buying furniture or clothes , where consumers stay longer .

The study also showed that 65% of people are more willing to buy big-ticket items than a year ago , and 62% of shoppers are interested in using virtual reality (VR) to personalize their experience. As technology and intelligence continue to develop, consumers' consumption experience is also constantly improving.

Only by providing consumers with better shopping experience, higher-quality products and better services can merchants win more consumers.

Shopping Experience

simplify