eBay predicts popular kitchen appliances in 2022, air fryers become a darling!

eBay predicts popular kitchen appliances in 2022, air fryers become a darling!

With the development of technology, smart kitchen appliances are loved by many consumers. Based on sales data analysis, eBay predicts several kitchen smart appliances that will be popular in 2022.

 

Air fryer and oven

 

Nowadays, more and more people pay attention to healthy eating, but do not want to give up the deliciousness of fried food, so the air fryer just meets everyone's requirements; and the oven is one of the indispensable kitchen appliances in European and American families.

 

The market size of air fryers and ovens reached $4 billion in 2019. Under the epidemic, they have achieved even faster growth. On the eBay platform, the GMV of air fryers sold by Chinese sellers has increased by more than 50% for two consecutive years, making it the "C position" among kitchen appliances and a well-deserved darling.

 

In the United States, the United Kingdom and Germany, air fryers with a capacity of more than 10L are more popular, while in France, Italy and Spain, 3-10L capacity is more suitable. The capacity of ovens is generally larger, and those with a capacity of more than 28L are generally more popular.

 

eBay predicts that multi-functional, multi-mode, high-priced air fryers and ovens will also attract consumer attention in 2022.

 

Blender, Chef Machine, Juicer

 

European and American consumers prefer to use automated kitchen appliances to process food, so food processing machines such as blenders and juicers that are segmented according to food types are also particularly popular.

 

According to eBay data, the market size of food processors and blenders has reached 3 billion U.S. dollars by 2021. Among them, according to the forecast of research organization Maket Watch , the market size of juicers will reach 2.3 billion U.S. dollars by 2026. On the eBay platform, the GMV of food processors in 2021 also increased by nearly 50%.

 

eBay pointed out that the requirements for such appliances vary from country to country. German consumers prefer stainless steel and large-capacity machines, while consumers in France, Italy and Spain prefer machines with retro colors and relatively small capacities.

 

Coffee machine

 

Compared with China, European and American consumers have a greater demand for coffee, which is a daily drink. Therefore, the sales of coffee machines and other products in Europe and the United States have always been very impressive.

 

On the eBay platform, the hot-selling coffee machines mainly include four categories: automatic/semi-automatic, capsule, American drip machine, and coffee grinder.

 

Mini fridge

 

There is a great demand for cold drinks and ice cubes abroad. However, the transportation of large household refrigerators is a big problem for cross-border sellers. Mini refrigerators are a good "alternative". eBay category managers recommend mini refrigerators, car refrigerators and other subcategories.

 

In addition, due to the impact of the epidemic and climate in the past two years, consumers' yearning for the outdoors has driven the sales of car refrigerators and mini refrigerators. Generally, the capacity of a mini refrigerator is most suitable for 60L; in addition, beauty refrigerators for young female customers are also a category that sellers can consider, and the general capacity of about 10L is more appropriate.

 

eBay suggests that the key markets for mini refrigerator development are Germany, the United Kingdom, the United States, Italy and Australia, and sellers can pay attention to them.

 

In recent years, the sales of kitchen appliances have maintained an optimistic growth trend. Coupled with the impact of the epidemic, people choose to cook to kill time when they are at home. Sellers in related fields can adjust their product selection and sales direction appropriately based on trend forecasts.

 


eBay

Kitchen appliances

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