6 major 3C brands were blocked, and sellers are looking for new ways out

The 3C category on Amazon was the most severely affected by the account ban wave , and charger products were almost " cleaned up ". Under the platform rectification, internal competition intensified, and advertising bidding rose rapidly. Now sellers must adhere to long-term operational thinking.

6 major charger brands were banned

In the two months since the end of April, many Amazon sellers have been terrified, fearing that Amazon's "hammer" would fall on them. The large scale, wide scope, and long duration have become the labels of this account blocking action .

The 3C category is undoubtedly the hardest hit area by Amazon's account blocking . So far, many major 3C brands have been removed, including 6 charger brands. Five previously blocked brands, including Mpow, RavPower, and Vava, have not recovered. Last week, the Choetech charger, which was famous for its high cost performance, was also removed from the shelves.

Choetech's market covers more than 80 countries and regions including North America, Europe, Southeast Asia, China, and the Middle East. Currently, when you search for Choetech, products from other sellers are displayed.

When searching for wireless chargers on Amazon, none of the six major brands mentioned above can be found. Only products from brands such as Anker, Apple and AmazonBasics appear. The charger products have been purged!

Sellers seek new marketing breakthroughs

Why are chargers so bad? This is related to the overall environment of the 3C category. A Shenzhen 3C seller said: "Many Chinese sellers started out as 3C sellers. If you don't review 3C products, you may not get a single good review in a month. Nine out of ten sellers in this category are fake."

Almost all the sellers whose accounts were blocked by Amazon this time had experience in violating regulations by placing fake orders and conducting false reviews.

"If we don't fake orders, where will the traffic come from..." Sellers panicked! After the evaluation and fake order routes were blocked, many sellers tried to find marketing breakthroughs from low prices and in-site advertising.

Many sellers reported that the recent advertising bids have repeatedly increased. One seller said that the previous bids soared from 0.1 to 3, and the advertising investment increased significantly, but the number of orders did not increase.

Without traffic and orders, a group of sellers will choose a simpler and more brutal way - price reduction, and the low-price spiral will begin. A seller mentioned: "There is a new product, and the operation has made a set of sophisticated advertising plans, but there are no orders after it is launched. Later, the product price was reduced by 10 US dollars, and a 20% coupon was given. After adding other discounts, there are indeed orders." Isn't this how the low-price internal competition becomes more and more intense? A seller bluntly said: "The price has been reduced to no profit, and the competitors are still reducing it!"

Whether it is high-bid advertising or low-price spirals, Amazon sellers are involuntarily competing with each other, and in the end, no one can make money! Under the blockage and involuntariness, sellers must return to their products. Today's Amazon platform has passed the era of making quick money. Only by adhering to the long-term operation thinking can sellers slowly make money.

Due to the huge losses after the account was blocked, many sellers are looking for new ways out. Some people began to consider opening independent sites to create private domain traffic, and put exploring new markets and new platforms on the agenda.

Opening an independent website and going to other platforms will increase the number of ways to promote products. The more suppliers there are, the more complicated the payment and management will be. Most sellers only care about collecting payments from the platform and do not expect to encounter payment problems in the long run.

AirCoin has foreseen the bottlenecks that sellers will encounter in long-term growth, so it regards "payment" and "receipt" as equally important. Recently, AirCoin has launched the AirCoin Visa Card to further optimize the payment experience. One card connects payment scenarios such as advertising, platform, and operation. Batch card issuance, one card for one scenario, convenient management and auditing. AirCoin's virtual card supports direct settlement in 10 currencies, which is much cheaper than the virtual cards that can only settle in US dollars on the market, and is particularly friendly to sellers of small currencies.

In addition, AirThrive also uses its own resources to provide sellers with opportunities to develop and explore new platforms. The "Airthrive Gathering Strength" series of salons has long provided sellers with opportunities to directly contact popular platforms, which not only expands their horizons and gives them a deeper understanding of the platforms, but also allows them to seize the opportunity to enter first. AirThrive also launched the "Rights Center" section for customers, which selects reliable service providers for customers, provides exclusive discounts, and encourages customers to make new attempts in advertising, product selection, operations, etc.

In order to fully and multi-facetedly support sellers, AirCoin recently launched a product portfolio of "collection and payment integration". Not only can the collection of payments be 0% for a limited time, but the virtual card payment rate is only 1% and above, which greatly breaks through the current high cost situation in the industry. Scan the QR code below to learn more about the event details.

3C, Brand