Anker also involved! Starting a business with 300,000 yuan, a Shenzhen seller spent 6 years to become a billion-level winner

For a long time, 3D printing has set off a huge trend, and many voices in the industry have called it "the commanding heights of the third scientific and technological revolution."

In China, the potential of this field is still being slowly released, but some sellers have already seized the huge overseas market space and become leading brands, achieving the results of "one unit sold every 8 seconds" and "annual revenue of 1 billion".

A single listing can sell over 10,000 high-priced products per month. Anker has also entered the market

It must be admitted that this is not a product that sellers can easily enter the market. It is precisely because of the high threshold that 3D printers appear to be a niche product compared to popular categories such as clothing and home furnishings .

However, it is such a niche, high-threshold product that has frequently cultivated a number of excellent overseas brands. Even the consumer electronics overseas giant Anker Innovations couldn't help but get involved.

The most famous one in this field is CREALITY, an overseas brand under Shenzhen CREALITY 3D Technology Co., Ltd. (hereinafter referred to as "CREALITY") .

In the Meiya BS TOP50 list of the " 3D Printers " category , Yien.com noticed that 21 products under CREALITY were on the list, accounting for nearly half.

Some of the products on the CREALITY list of the Meiya BS list

Among them, the product that ranks first in the category list is a product under CREALITY that sells for $169. The listing shows that although the number of reviews for this product has been "only" 14,678 since it was launched in 2018, last month, the product sold more than 10,000 units .

Not only this product, but also many other products under CREALITY have received good market feedback, judging from the average monthly sales, number of reviews, ratings and Amazon BS rankings. In the overseas 3D printer field, CREALITY has a considerable reputation.

In addition, according to official data from Amazon, during Prime Day 2023, CREALITY’s sales on Amazon’s US site increased by more than 1,000% compared to usual days .

On the road to selling products, CREALITY's parent company , CREALITY 3D, seems to be doing quite well.

It is reported that the first 3D printer CR-i3 produced by Chuangxiang 3D successfully opened up the market in Hong Kong, China .

In 2016, it launched its product CR-10 overseas , which immediately caused a huge response, with as many as 10 million videos shared on YouTube. After achieving sales of over 20,000 units , Chuangxiang 3D can be said to have opened up the overseas market with CR-10 .

In 2017, Creative 3D launched Ender-3 , which is the product mentioned above that has been ranked No. 1 on Amazon BS list for many years . The product sold 100,000 units in just a few months after its launch .

Now , 7 years have passed, CREALITY   Ender-3 has become a classic product in the 3D printer industry , with cumulative sales exceeding 3 million units , more than 3.5 million customers worldwide , and annual shipments exceeding 1 million units ; it has also successfully pushed CREALITY to the top brand position in the 3D printer field.

Over the years since then, CREALITY has continuously improved its R&D capabilities and launched a number of well-recognized products. Last September, CREALITY also brought a number of new products with highlights such as K1, K1 MAX, HALOT MAGE PRO, Ender-3 V3 SETCT , etc., which are high-speed, intelligent, and easy to use, to the TCT Asia Exhibition .

Annual revenue exceeds 1 billion, creating the myth of " one unit sold every 8 seconds "

Today, CREALITY has already reached the first echelon of 3D printers. Looking back at its development history, compared with other overseas brands, CREALITY can be said to have chosen the right track and has had a successful journey.

In 2014, four young people in their early 20s met at an exhibition. Passionate, motivated and full of expectations for the future, they quickly raised 300,000 yuan and decided to make a global product in Shenzhen, the capital of cross-border expansion.

At that time, the concept of 3D printers was slowly emerging in China, and there was a lot of room for growth in the overseas market. CREALITY seized this opportunity, acted precisely and persisted all the way, which enabled it to maintain its leading position in 9 years . Today, the brand has shipped 5.5 million 3D printers .

According to Antarctic Bear Data , in 2020 , Chuangxiang 3D has secured the top spot as China's consumer-grade 3D printing company with an annual revenue of more than 1 billion yuan . In other words, in just 6 years since its establishment, Chuangxiang 3D has achieved a revenue of 1 billion yuan with a capital of 300,000 yuan.

In 2020, the COVID-19 pandemic raged, and most industries almost came to a standstill. But CREALITY bucked the trend and soared. Why?

This is inseparable from the characteristics of 3D printing, such as fast, small batch, mold-free, flexible manufacturing, and on-demand production. At that time, protective materials such as masks and goggles were in short supply, but 3D printing alleviated the supply problem, and the industry also exploded with extremely high market demand at this time.

Chen Chun, founder of CREALITY, once told the media that CREALITY 's sales volume tripled in 2020 and sales revenue increased 2.5 times, of which 90% were mainly exported.

Nanfang Daily reported that in 2020 , CREALITY 's overseas warehouses were often sold out. In March 2020, CREALITY 's monthly shipments exceeded 50,000 units, and its overall sales in the first quarter increased by 150% year-on-year. In March and April, its overseas sales of 3D printers increased sixfold year-on-year .

In the first half of April 2020 alone , orders reached 160,000 units, equivalent to one unit sold every 8 seconds; the full-year sales volume of 2019 (500,000 units) was completed in the first five months of 2020 .

AliExpress data also pointed out that the sales of 3D printers on the platform more than doubled during the same period. Some platform sellers expanded their factory by 10,000 square meters, hired more than 1,000 new employees, and tripled their production capacity to cope with the surging consumer demand for 3D printing.

Although the epidemic is now "over" and people have returned to normal life, the market demand for 3D printers has not cooled down, and CREALITY is constantly adjusting its pace along this road .

The independent website was launched for 5 months and the transaction amount exceeded 20 million

The first part of the above mentioned that CREALITY is a product that has been dominating the BS list in Amazon's sub-categories for many years.

It is worth noting that the listing does not come from CREALITY ’s official flagship store. This is related to its initial operating strategy.

The belief that " good products can generate brand value " is not wrong, but the founders of CREALITY had a one-sided understanding of this. So they plunged into product research and development, leaving the products to other cross-border sellers to operate, and did not do a good job in brand building.

However, with the impact of the account blocking wave and the increasing popularity of concepts such as "brand going overseas" and "independent website construction", Chuangxiang 3D suddenly realized the importance of channel diversification , and Amazon flagship stores , overseas independent websites , etc. began to be planned.

Thanks to the brand's years of deep cultivation in the market, CREALITY 's independent website does not take a long time to attract audiences like other overseas brands.

In 2021, CREALITY 's independent website was online for only five months, and the cumulative global user visits exceeded 1 million, the order volume exceeded 7,000, and the total transaction amount exceeded 20 million .

Similarweb data shows that from September to November 2023, the average monthly visits to CREALITY 's brand independent website creality.com reached 2.17 million.

Google search trends also show that over the past five years, the search popularity of CREALITY has continued to rise, increasing by more than 300%. It started to gain momentum in 2020 and reached its peak in 2023.

CREALITY is almost always on the list of Chinese brands going global , and it has even secured first place in the field of 3D printing. The list produced by Yishi shows that in November last year, CREALITY 's search popularity, independent site organic traffic, and Amazon search popularity all ranked first in the category.

To be the "3D printing industry evangelist" is the mission of CREALITY . Now it is adhering to this mission and running all the way on the road of 3D printing.

Shenzhen Sellers

1 billion