Amazon's top brand in the category is going through IPO, and Lei Jun is behind it!

In recent years, a new round of global ocean development boom has emerged . As an important tool for deep underwater operations, the market demand for underwater robots has increased significantly.

It is estimated that by 2025, the global underwater robot industry market size is expected to reach US$9.12 billion.

As a leader in this field, Shenzhilan is currently actively striving for listing to gain more market opportunities.

DeepBlue is going public, focusing on underwater intelligent equipment

It is understood that Shenzhilan has recently completed the guidance filing registration with the Tianjin Securities Regulatory Bureau and signed a listing guidance agreement with CICC , intending to issue shares for the first time and list on the Science and Technology Innovation Board.

According to public information, DeepBlue Ocean Technology Co., Ltd. was established in 2013 and focuses on the research and development, manufacturing and sales of underwater intelligent equipment.

The company has two major business lines, industrial and consumer, and provides enterprise-level users with products such as cable-controlled underwater robots (ROVs), autonomous underwater vehicles (AUVs), underwater gliders (Gliders), COPEX automatic profiling buoys and related industry solutions; Sublue, a consumer brand founded by Shenzhilan , provides individual users with underwater boosters, powered floats, underwater drones, smart surfboards and other smart water sports products .

DeepBlue provides underwater smart equipment to consumers around the world, and its products are sold in more than 70 countries and regions overseas, including the United States, Australia, Germany, France, Italy, Switzerland, Japan, South Korea, Thailand, Malaysia, etc.

As a representative of domestic underwater robots, DeepBlue’s success is inseparable from Lei Jun’s investment.

As the founder of Xiaomi Technology and a well-known domestic investor, Lei Jun has a wide range of investment layouts in various fields, providing financial and strategic support for innovative companies. Lei Jun is very optimistic about the development potential of underwater robots and believes that they have broad market prospects. So in 2017, Lei Jun decided to invest in DeepBlue, and Shunwei Capital, a subsidiary of DeepBlue, invested to become a shareholder of DeepBlue to help it develop in the field of underwater robots.

In addition to Lei Jun's investment, DeepBlue has also won the favor of a number of capitals.

From 2013 to now, DeepBlue has completed 14 rounds of financing, with a total financing amount of more than 1.3 billion yuan . Investors include TEDA Technology, Yuanxing Capital, Cableway Capital, Hongtai Fund, Shangshi Capital, Shengjing Network, Dingxiang Capital, Shanshui Venture Capital, Guangzhou Tourism Control Group, Gaolin Capital, Zhihu Investment, Binhai Venture Capital, Everest Venture Capital, SDIC Chuanghe, Minsheng Securities, Primavera Capital, Jiayi Venture Capital, CICC and other institutions as well as military-civilian integration development industry investment funds.

In 2020 alone , Shenzhilan completed two rounds of financing, with a cumulative amount of more than 320 million yuan. At the same time in the same year, Shenzhilan also completed the shareholding reform to promote the process of IPO on the Science and Technology Innovation Board .

In recent years, many companies in the underwater robot industry have completed financing at different levels. In addition to Shenzhilan, there are also companies such as Finyuan Technology, Boya Gongdao, Qianxing Technology, and Jiying Technology.

The support of capital will help promote the continuous development and growth of the underwater robot industry, as well as product iteration and changes in the industry landscape.

Long-term technology investment and strong product power have helped DeepBlue become the top brand in the Amazon category!

DeepBlue ’s ability to become a leader in the industry is inseparable from its long-term investment in technology.

Underwater equipment products have always been the strength of European and American countries, with relatively high technical barriers . China's underwater robot products lack core technologies, and some major product components rely on imports. However, DeepBlue has broken this situation. The thrust of the thruster developed by DeepBlue is more than 20% higher than that of imported products at the same power . The thruster and other core components meet the product needs of China's underwater robots and begin to break the monopoly of Western countries.

It is worth mentioning that on March 21, 2023 , the national standard "General Technical Requirements for Underwater Boost Robots" compiled by Shenzhilan was officially approved.

DeepBlue focuses on tackling the frontiers of underwater intelligent unmanned systems. It has a postdoctoral workstation and Tianjin Underwater Intelligent Unmanned System Enterprise Key Laboratory. It has obtained more than 300 product patents and has created a number of products with international core competitiveness in the fields of industry and personal consumption .

The products developed by Shenzhilan can play an important role in many fields such as offshore oil, offshore wind power, scientific research, marine environmental investigation, marine surveying and mapping, underwater security, rescue and salvage, water conservancy and hydropower, and aquaculture.

It is understood that during the technical research process of underwater robots, Shenzhilan has achieved independent research and development and production of more than ten core technologies of underwater robots, including underwater power, underwater energy, visual imaging, and high-precision navigation .

Among them, the "pufferfish" , "river dolphin" and "dolphin" cable-controlled underwater robots developed and produced by Shenzhilan can complete operational tasks in calm waters, waters with complex water conditions, vast waters and offshore operations . They can also be equipped with underwater positioning systems to achieve automatic orientation, depth and height determination , and precise positioning. The high-brightness lighting system can help the robot complete the detection of dark waters .

DeepBlue is not only used in the industrial field. In order to allow more ordinary consumers to experience the experience brought by underwater intelligent high-tech, DeepBlue Company established the Sublue™ brand, providing underwater intelligent equipment , including underwater boosters, power floats, underwater drones and other products , which can allow consumers to explore and enjoy the ocean world more freely and agilely during swimming and diving, and more happily.

Sublue 's underwater booster is suitable for deep diving, snorkeling, swimming pools and other scenarios . It allows users to break free from skill constraints, increase underwater speed , achieve free flips, and make swimming and diving more fun. It also supports external sports cameras to help users record the wonderful moments of swimming and diving.

(Photo source: DeepBlue official Weibo)

Sublue 's powered float products have strong buoyancy and are suitable for both adults and children . They help to quickly improve swimming skills and allow beginners to experience the joy of swimming .

(Photo source: DeepBlue official Weibo)

After years of development, Sublue's underwater intelligent equipment products have been widely recognized in overseas markets. The production volume of boosters has exceeded 100,000 units in 7 years, and Sublue has become the number one brand in the underwater booster product subcategory on the Amazon platform .

In recent years, the underwater robot track in which DeepBlue is located has burst out with unprecedented market potential.

According to the "China Robot Industry Development Report ( 2022)" released by the World Robot Conference , the annual growth rate of the special robot market in which underwater robots are located has reached 30.7% since 2017. In 2022, the scale of China's special robot market reached US $ 2.2 billion . It is expected that by 2024, this figure is expected to grow to US$3.4 billion.

With the continuous development of marine resources, the market demand for underwater robots , as an important tool for deep underwater operations , will increase significantly , and the dividends and advantages in this field will become more obvious .

As a leading company in the underwater robot field , Shenzhilan will also usher in new development opportunities after its successful listing in the future .

IPO

Deep Blue