Amazon sellers switched to independent websites, and their sales quadrupled in 3 months, with monthly sales reaching 2 million

An Amazon seller of electric bicycles transformed from an early factory to a brand. His products not only ranked in the top 10 on Amazon's electric vehicle list , but were also successfully selected as Facebook's annual case.

This company is Haoling, located in Jiangsu. Since its transformation, the company has maintained an average annual growth rate of 100% in the past three years , and its performance has grown rapidly. Judging from its performance, Haoling 's transformation this time is very successful.

It is understood that its successful experience is to focus on user needs, adopt the model of independent website + Facebook , accumulate traffic and then do marketing.

Many Amazon sellers will do in-site advertising to increase store traffic and increase orders. Although the order volume has increased, it is far less than the order volume of competing products. Therefore, it is far from enough to simply rely on in-site traffic, and off-site traffic is also very important.

After Haoling changed its development strategy in a timely manner and used Facebook to attract traffic, its sales volume quadrupled in three months . During the omni-channel promotion period, the ROI of the entire site reached as high as 20% , and its monthly sales reached RMB 2 million after August 2019 .

Not only did his independent website achieve good results, but its ranking on the Amazon platform was also quite good. Therefore, it is very important for Amazon sellers to learn how to use Facebook to attract traffic.

The editor had the honor to interview Jessica , the Marketing Director of YinoLink . Having been in the industry for 3 years, she has her own set of insights on the overseas promotion of Chinese brands and the use of Facebook by cross-border e-commerce sellers to attract traffic .

She said: " By using Facebook 's off-site traffic, you can find potential customers and showcase your products / brand in front of them. This will reach a much larger customer base than on-site traffic, thereby driving traffic to Amazon, improving search rankings, and improving store conversion rates and product review quality. "

What kind of sellers are suitable for using Facebook to attract traffic?

As the world's largest social media platform, Facebook 's most active user group is between the ages of 15 and 45. So when driving traffic through Facebook ads, the first thing to consider is whether the target customers of the product match the age group of Facebook users.

Facebook users are interested in novel and highly personalized products, so sellers of fashion and consumer electronics products are suitable for traffic generation on Facebook because the advertising images of these products have a strong visual impact, are suitable for dissemination, and have a certain social media storytelling quality.

Therefore, these types of sellers are favored by Facebook users and are suitable for using Facebook to attract traffic. So, what kind of ads do these Facebook users like? What kind of ads can win every user who clicks?

In this regard, Jessica said: " First, it needs to have a sense of design. Advertisements that are visually pleasing will not be treated as spam by users. Therefore, advertisers need to ensure the quality of the style, image materials, and layout of the ads. In addition, different users have different preferences, and users want to see ads that are useful and interesting to them. "

In general, sellers need to provide highly personalized ads to users based on their interests, needs, etc. Jessica also gave sellers a little trick - they can use tools such as Facebook audience insights to build user portraits that fit their own brands and products, and reach Facebook user groups more accurately .

How Amazon sellers can use Facebook to attract traffic

In fact, many Amazon sellers have only a vague understanding of how to use Facebook to attract traffic. So before getting started, what should sellers do?

Jessica said: " It would take a long time to explain this question in detail. In short, before launching an ad, sellers need to clarify their marketing goals and target their ideal audience. Another important point is testing. Let the data speak for itself instead of making subjective assumptions. By comparing the results of the test, such ads will be more reliable. "

In addition, Jessica also reminded sellers to change advertisements regularly and not let users see the same advertisements all the time, which would make them tired.

In fact, many sellers said that they have considered using Facebook to attract traffic, but it is too expensive. It is reported that Facebook ads are charged by the number of impressions ( CPM ), and the billing unit is usually the cost per thousand impressions. Facebook ads are bidding ads, which means that the cost of Facebook ads depends largely on the supply and demand relationship in the market.

Jessica said: " Sellers can reduce the cost of Facebook traffic in two ways. On the one hand, there are many tools and settings that can help control Facebook advertising costs; on the other hand , improve the quality of ads, consider customer needs, and optimize your ads in terms of ad materials, copywriting, etc. "

How Amazon sellers can use Facebook to create hot products

Loyal fans of En.com should all know that En.com has reported on a large number of products that were made popular by social media, such as glowing balls, hole shoes, decompression toys, peelers, etc., which became popular overnight and sales doubled.

The emergence of a hit product is very important for Amazon sellers. So how can Amazon sellers use Facebook to create a hit product?

Jessica told me: “ Sellers can search for some keywords to find the latest products, or they can refer to the ads placed by other sellers for inspiration. ”

" Sellers can conduct product testing after finalizing their product selection. Products that have a lot of user interaction on Facebook pages are likely to be hot-selling products. Hot-selling products require testing of many products, so sellers are required to have a complete supply chain and development capabilities. "

Therefore, sellers must improve their supply chain and product development capabilities before creating a hit product, otherwise they may go to the other extreme. Jessica said that many sellers have a problem. After the hit product comes out, they cannot ship it normally, or even cannot ship it at all. As a result, many consumers wait and wait, or cancel their orders helplessly, and then start to complain in large numbers. If sellers receive too much negative feedback, it will also cause the store to be unable to conduct business normally.

At present, more and more sellers are entering Amazon, and it is becoming more and more difficult to operate on the Amazon platform. For new sellers and small and medium-sized sellers, the platform traffic is divided by a few top sellers, the competition pressure is high, and there are few opportunities. How to get more traffic and orders is the voice of countless sellers.

Using Facebook to attract traffic has become the choice of many Amazon sellers. If sellers are interested in this, they can go to the 2021 Fifth China ( Guangzhou ) Cross-border E-commerce Network Marketing Conference hosted by YinoLink on May 25 , 2021 , and listen to the wonderful sharing on the theme of " How Amazon sellers promote and attract traffic on Facebook " brought by Jessica , the marketing director of YinoLink.

At that time, Jessica will tell Amazon sellers more tips on how to use Facebook to attract traffic . Interested sellers can click " Read original text " in the lower left corner of the article to sign up for this conference .

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