Shopee launches its largest 11.11 sale in history, reinforcing digital development in Southeast Asia

Recently, the leading e-commerce platform Shopee announced the official launch of its 11.11 promotion. Compared with previous years, this 11.11 promotion will connect a wider range of consumers, merchants and brand partners, becoming the most anticipated and largest promotional event in the history of the platform: in 2021, the number of sellers and brands on the Shopee platform increased by 60%; during the 9.9 Super Shopping Festival, more than one-third of consumers were new users.

To this end, Shopee has specially launched a large number of discounted products covering 25 major categories, as well as super value offers such as millions of Shrimp Coins cash back, zero threshold home delivery, and discounts as low as 60% off to give back to consumers. At the same time, it opens the traffic valve for platform sellers to boost the growth of big promotions.

Shopee’s Chief Commercial Officer Zhou Junjie said : “Shopee’s Year-End Shopping Festival is more than just a promotion. We are at the forefront of change and are constantly expanding our digital ecosystem to help more consumers, merchants and communities access and benefit from e-commerce. As the pandemic drives the development of e-commerce, Shopee wants to give the 11.11 promotion a greater meaning, not only by offering various discounts to enhance the online shopping experience, but also by providing support for all kinds of merchants to grow together. In addition, we also want to use our strength to help under-resourced communities move towards a digital future. I believe the best time to go online has come, and I sincerely invite everyone to join us in making a greater impact on digital development.”

Shopee 11.11 takes multi-dimensional measures to welcome the new year, connecting more users to enjoy the benefits of e-commerce

As the pandemic continues to affect Southeast Asian consumers, online shopping habits have gradually developed: in the past year , Southeast Asia has added 70 million digital consumers . As a leading local e-commerce platform, Shopee is committed to helping every consumer enjoy the convenience and benefits brought by e-commerce .

During this 11.11 promotion, Shopee's logistics coverage has been further expanded to rural areas and non-central urban areas to serve more users in remote areas. In order to give back to a wider range of consumers, Shopee has created three gifts: welcome rewards, payment discounts and celebrity franchises to stimulate online shopping enthusiasm.

● Launch welcome rewards to attract new users to consume online: Starting from 2021, Shopee has launched special welcome rewards to attract more users to engage in online shopping. As of now, the platform has redeemed more than 5 million welcome gifts in total; in this promotion, Shopee has once again upgraded the rewards and prepared surprise gifts and large coupons for new registered buyers who complete their first purchase, effectively attracting and activating new users on the platform.

● Accelerate digital penetration, ShopeePay makes ordering convenient and worry-free : The online consumption scene is attracting more Southeast Asian consumers to try digital payment - according to Shopee research data, Southeast Asian consumers use e-wallets 2 to 6 times a week. As the big sale is approaching, Shopee's payment tool ShopeePay has been upgraded again. Users can not only use ShopeePay to pay for tuition, water and electricity bills and other living expenses, but also enjoy exclusive discounts for the 11.11 big sale.

● Upgrade the entertainment experience, the boy band joins Shopee Live to ignite the feast: To meet consumers' entertainment shopping needs,   Shopee will bring a series of exciting entertainment events during the promotion. On the 11.11 promotion day, NCT 127, a well-known K-pop boy band loved by Southeast Asia, will join Shopee Live to perform their famous songs, catch consumers' attention and build a high traffic base.

South Korea's popular boy band NCT127 joins Shopee Live's 11.11 promotion live broadcast

Shopee upgrades cross-border services to help Chinese sellers take advantage of 11.11 promotion bonus

With unprecedented promotional efforts, this year's 11.11 promotion will attract a large number of new buyers, and cross-border sellers will usher in another peak in traffic. To support smooth operations during the promotion, Shopee Cross-border launched three major service upgrades in logistics, marketing and intelligent translation, and also launched a new Shopee small and medium-sized brand support program - "BrandStars Program" to help more emerging domestic brands go overseas and meet the broader, more diverse and more personalized shopping needs of overseas consumers.

● Optimize both warehousing and transportation to ensure logistics timeliness: During the promotion period, Shopee has taken multiple measures to improve the efficiency of first-leg warehousing. For cross-border sellers who use door-to-door collection services, Shopee will increase the number of collection trucks on demand, while sellers in the East China region who use express delivery and self-delivery can enjoy Shopee's 24-hour collection and warehousing service during the peak period of the promotion; in terms of trunk transportation, Shopee has added chartered flights exclusively for the promotion and opened additional sea transportation channels for the Philippine market, so that every promotion package can be delivered to consumers on time.

● Customized advertising strategies for big promotions to master the code for traffic: By understanding the changing trends of platform traffic and the consumption habits of different customer groups during big promotions, Shopee’s cross-border team has launched customized advertising strategies for sellers, integrating highly cost-effective marketing channels such as Shopee x Facebook ads (CPAS), Shopee x Google ads (GAS) and Shopee Affiliate Marketing Solutions (AMS), as well as a combination of “evergreen materials” and “big promotion materials” advertising content to improve store traffic performance during big promotions .

● Added Chinese translation function to improve customer service efficiency: On the eve of the big sale , Shopee's chat automatic translation function has been upgraded. Shopee will automatically enable the free chat Chinese translation function for all cross-border sellers in 9 major sites including Thailand, Vietnam, Singapore, the Philippines, and Brazil. With this, cross-border sellers can achieve two-way instant translation between minority languages ​​and Chinese information, greatly improving the operational efficiency of customer service.

● BrandStars program launched to help small and medium-sized domestic brands to sail far: Shopee Cross-border officially launched the Shopee small and medium-sized brand support program - "BrandStars Program", customizing growth plans for more emerging domestic brands. Participating brands can enjoy     Exclusive support includes 1-on-1 manager support, platform-exclusive resource positions, lead generation and marketing training, entry into Shopee Mall, and rapid opening of overseas warehouses. Based on the "BrandStars Program", more Chinese brands will go abroad and pass on the brand power of Chinese products to overseas consumers.

With the launch of the 11.11 promotion, the year-end shopping season is about to reach its climax. Shopee will use the promotion opportunity to connect a wider range of consumers and sellers, continue to optimize the user experience, and help realize the beautiful vision of "letting more people embrace digital e-commerce".

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