Henan's foreign trade is booming: transaction volume of six industries on Alibaba International Station increased by more than 100%

Henan's foreign trade is booming. On May 10, at the 5th Global Cross-border E-commerce Conference held in Zhengzhou, Alibaba International Station, a representative cross-border e-commerce B2B platform, announced that in the first four months of this year, the platform transaction volume of the six major cross-border e-commerce industries in Henan Province increased by more than 100% year-on-year.

Xuchang wigs, Luyi makeup brushes, Luoyang shoes and boots, Zhengzhou amusement facilities, Xinxiang lithium batteries... On Alibaba International Station, Henan products are sold to the world; Henan's six major foreign trade industries, machinery, beauty and personal care, hardware tools, medical health, mineral metallurgy, sports and entertainment, have all seen platform transaction volumes increase by more than 100% year-on-year in the first four months of this year. "The growth of many businesses in Henan far exceeds the overall market." Zhang Kuo, vice president of Alibaba Group and general manager of the International Station, told reporters that they will continue to invest heavily in helping small and medium-sized enterprises "sell globally with one click" and then achieve branded overseas expansion and high-quality development.

Henan Lithium Power Supply Co., Ltd. in Xinxiang received more than 10 million yuan in foreign trade orders from the international site last year. "In the past, we had a more traditional business mindset and had no success in foreign trade for ten years," said Li Jing, general manager of the company's international trade department. "Last year, we went all in online and all in on Alibaba International Station, catching up with the new trend and seeing an increase in orders. We have set a goal to reach an export scale of 800 million yuan within five years."

Henan Lithium Dynamics live broadcast at the Alibaba International Industrial Online Exhibition

The pie of cross-border e-commerce is getting bigger and bigger. The General Administration of Customs announced that in the first four months of this year, my country's total exports were 6.32 trillion yuan, a year-on-year increase of 33.8%; of which private enterprises exported 3.53 trillion yuan, an increase of 45%, accounting for 55.9% of the total export value, becoming a new highlight of foreign trade. Data released by Alibaba International Station also showed that in the first four months of this year, the growth of platform transaction volume, number of orders and number of paying buyers exceeded three digits.

Zhang Kuo put forward "three predictions". He believes that the epidemic has greatly increased the global e-commerce penetration rate, and the trend of online procurement is irreversible. The next three years will still be a bonus period for cross-border e-commerce; a large number of overseas buyers' demand for low-priced and high-quality goods has brought merchants a once-in-a-lifetime window for brand expansion; during the bonus period, long-term investment and the pursuit of high-quality growth are needed to make differentiated products and services a barrier to export companies.

  At the 5th Global Cross-border E-commerce Conference, Zhang Kuo, Vice President of Alibaba Group and General Manager of International Station, delivered a keynote speech

It is understood that in the coming year, Alibaba International Station will stratify merchants and use "three major plans" to help merchants create differentiated competitive advantages, achieve branded overseas expansion and high-quality development: for a large number of merchants who have just started foreign trade, it will launch the "Digital Overseas Expansion 4.0" plan to create a service system with zero threshold for foreign trade; for merchants with certain service capabilities, it will launch the "1+N New Iron Army Service" plan to enhance competitiveness in vertical scenarios; for merchants that already have a certain degree of domestic brand awareness, it will launch the "Super Star Label" plan to establish a rapid marketing brand position.

On the 10th, at the Henan Cross-border E-commerce Brand Overseas Cooperation Forum jointly organized by the Henan Provincial Department of Commerce, Henan Provincial Market Supervision Bureau, China Advertising Association, and Alibaba Group, Hou Ye, general manager of Alibaba International Station's Central and Western Region, said that it will also help small and medium-sized enterprises seize the foreign trade dividends through more intimate localized service centers, and use the 1+N service system to reduce the operating costs of small and medium-sized enterprises and enhance their core competitiveness; for anyone with a global dream, the International Station will start from registering a company and provide a series of supporting services to help their brand go global.

"The purpose of the platform is to solve the most difficult part of cross-border B2B, allowing merchants to focus on products and enhance their own value," said Zhang Kuo.

Henan Foreign Trade

Alibaba International Station