Heartbreaking! Prime Day may turn into a clearance day, and the worst thing is to lose money than having no goods to sell

Yesterday, Amazon officially announced the time of Prime Day, finalizing the biggest promotion feast in the first half of the year. Foreign media reported that as the epidemic restrictions were gradually lifted, people began to shop in revenge, and more than half of the respondents said they were "very eager to shop" and might go into debt as a result.

Unlike buyers, Amazon sellers have mixed feelings about this year's Prime Day. Except for powerful sellers with sufficient inventory and stable sales, many sellers said they have no goods to sell and can only watch. Other sellers believe that due to the recent flood of low-price sales on the platform, the prices of products participating in the promotion will inevitably be lower in order to sell well, and the sales of relatively high-priced products may cool down by then. For sellers with redundant inventory, this hot day may also be a clearance day.

This year's Prime Day will offer discounts on more than 2 million items

Last year , many big sellers saw a surge in sales on Prime Day. Among them, Humboldt Technology's sales performance exceeded 8 times the usual day, with sales of many products reaching 10,000 units; Mobvoi achieved a 45-fold increase in daily sales, and Kuke Intelligent Technology also achieved a sales increase of more than 20 times.

Yesterday, Amazon announced that Prime Day will be held globally on June 21 and 22. This year's Prime Day event will cover 20 Amazon global sites, including Amazon in the United States, the United Kingdom, the United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, the Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria and Australia.

Foreign media reported that Prime Day will start at 3 a.m. Eastern Time on June 21. As mentioned before, Prime Day was suspended in Canada and India due to the epidemic.

Amazon announced that this year's Member Day will offer discounts on more than 2 million items to Prime members, about twice as much as last year, and more than half of the discounts will come from small and medium-sized enterprises.

As vaccination rates increase and the economy rebounds, the post-pandemic revenge shopping spree has begun, according to a recent spending survey from LendingTree. The survey of more than 2,100 Americans found that nearly half of consumers say they are so eager to shop that they may go into debt this summer.

Consumers are very excited about the arrival of Prime Day, but sellers have mixed feelings.

Heartbreaking: Sellers have no goods to sell, Prime Day becomes a day to clear inventory

Prime Day is here, but many sellers are not optimistic, believing that this year's promotion is too painful. One seller said frankly that there is no way to restock the products that are selling well, and the products that are not selling well can only be cleared at a low price. The previously expected day for explosive sales has directly become a day for clearing inventory.

The reasons why many sellers are not optimistic about Prime Day this year mainly include the following two points:

1. Inventory is limited and there is no stock to sell

Amazon’s inventory limit policy is magical. Recently, there have been new adjustments almost every week, and the inventory capacity of many sellers has been reduced.

The experience of one seller is heartbreaking: at the end of May, the inventory on the US site dropped sharply, the storage capacity was negative, and the number of items that could be shipped was 0.

Another seller said that after the inventory capacity was adjusted, he checked the cargo interface and found that the inventory capacity had suddenly decreased by tens of thousands, but sales were stable, while the inventory capacity suddenly decreased. There were also sellers whose large items had a direct reduction of 30,000 in inventory capacity, and standard items had a reduction of 20,000.

In June, the storage capacity of many sellers is still decreasing, but the storage capacity of a small number of sellers has increased. At present, some methods of analyzing and increasing storage capacity have been denied by industry insiders, and how to increase storage capacity seems to have become a mystery.

In addition to limited storage capacity, logistics are also delayed on a large scale. Many sellers’ goods that were shipped long in advance are still floating on the sea. Prime Day is coming soon, and the goods are still stuck on the way. This may be the biggest frustration!

Some goods have been lucky enough to arrive at the port but have been unable to land. The congestion at the West Coast ports of the United States continues. Even if the goods are landed, they cannot be picked up due to a shortage of dock workers. On the other hand, Amazon's warehouses in the United States are seriously overwhelmed, and goods cannot enter the warehouses ...

Faced with a series of practical problems , if sellers get stuck in any link, they will face the dilemma of having no goods to sell. Without goods, everything else is just a dream. Just watch others’ orders explode!

2. Low prices prevail, and profits are negative

Compared with the dilemma of having no goods to sell, sellers who have goods temporarily can be more flexible. However, it is also heartbreaking at a time when low prices are rampant and price wars are stalemate.

At present, prices are still fierce. In early June, some sellers calculated their profits in May and directly mentioned that their profits in May had reached a new low. An old seller with more than five years of experience was not spared.

Prime Day 's flash sale requirements also sounded the alarm for the recent crazy low-priced products.

The requirements for submitting PRIME exclusive discounts include a sale price of at least 20% off the current price and at least 9.5% off the lowest price in the past 30 days. After submitting the activity, the seller can still adjust the price, but it must not be higher than the highest activity price recommended by the system. The flash sale price for Member Day is the lowest price of the year (including the usual flash sale price), so it cannot be higher than the usual flash sale price.

If you want to participate in the big sale, you have to lower the price of the products that are already sold at a low price, which will not only affect your own profits, but also drag down sellers in the same category. If the price war continues, even if Prime Day can generate a lot of orders, there will be no profit.

Moreover, the current situation is that some big guys will sell thousands of stocks at super low prices on promotion days and clear out their stocks crazily. Even if Prime Day comes, most small and medium-sized sellers will not receive many orders.

In the face of the tragic situation, some sellers are ready to lie down, and I just watch others fight quietly. One seller said that he had not placed any orders recently, and the supplier urged him to submit a delivery plan, but he had no plan.

But sellers with inventory have to do something, which is the minimum respect for Prime Day. So some people plan to clear out the backlog of goods at half price or cost price.

For powerful sellers, the long-awaited Prime Day is exciting, and it will help put a beautiful end to the first half of the year's performance.

63% of people plan to shop on Prime Day, and outdoor products will be hot sellers

In a survey of more than 1,300 consumers, analytics firm Profitero found that 63% planned to shop on Amazon on Prime Day; nearly 60% said they planned to compare Prime Day deals on other sites before buying on Amazon.

In order to warm up the big sale and help small sellers sell, Amazon announced that from June 7 to 20, 2021, it will launch a Prime Day consumption points deduction cash activity for buyers. Prime member buyers who spend $10 in small sellers' stores will receive $10 in promotional points. During Prime Day, the points can be used to purchase any products from any seller.

If your products are included in the promotion, you will receive an email notification on June 7 with a link to view the list of products that are eligible for the promotion.

So which products are expected to have good sales?

After Prime Day was set, foreign media began to help buyers with tips on how to grab the best products. As restrictions related to the new crown epidemic are gradually lifted, some entertainment and travel-related products will start to sell out, such as air fryers, backyard games, TVs, Lego blocks, video doorbells, etc. Many consumers are looking for clothing, furniture and sporting goods.

In Europe and the United States, outdoor products are starting to sell well. An outdoor product factory said that the consumption of outdoor products in Europe and the United States has recovered too quickly. The price of raw materials has increased directly, but the orders are still too late to be filled. The orders of surfboard factories in Weihai, Shandong are all full. It is expected that such products will also have good sales.

Yesterday, Amazon officially announced the time of Prime Day, finalizing the biggest promotion feast in the first half of the year. Foreign media reported that as the epidemic restrictions were gradually lifted, people began to shop in revenge, and more than half of the respondents said they were "very eager to shop" and might go into debt as a result.

Unlike buyers, Amazon sellers have mixed feelings about this year's Prime Day. Except for powerful sellers with sufficient inventory and stable sales, many sellers said they have no goods to sell and can only watch. Other sellers believe that due to the recent flood of low-price sales on the platform, the prices of products participating in the promotion will inevitably be lower in order to sell well, and the sales of relatively high-priced products may cool down by then. For sellers with redundant inventory, this hot day may also be a clearance day.

This year's Prime Day will offer discounts on more than 2 million items

Last year , many big sellers saw a surge in sales on Prime Day. Among them, Humboldt Technology's sales performance exceeded 8 times the usual day, with sales of many products reaching 10,000 units; Mobvoi achieved a 45-fold increase in daily sales, and Kuke Intelligent Technology also achieved a sales increase of more than 20 times.

Yesterday, Amazon announced that Prime Day will be held globally on June 21 and 22. This year's Prime Day event will cover 20 Amazon global sites, including Amazon in the United States, the United Kingdom, the United Arab Emirates, Turkey, Spain, Singapore, Saudi Arabia, Portugal, the Netherlands, Mexico, Luxembourg, Japan, Italy, Germany, France, China, Brazil, Belgium, Austria and Australia.

Foreign media reported that Prime Day will start at 3 a.m. Eastern Time on June 21. As mentioned before, Prime Day was suspended in Canada and India due to the epidemic.

Amazon announced that this year's Membership Day will offer discounts on more than 2 million items to Prime members, about twice as much as last year, and more than half of the discounts will come from small and medium-sized enterprises.

As vaccination rates increase and the economy rebounds, the post-pandemic revenge shopping spree has begun, according to a recent spending survey from LendingTree. The survey of more than 2,100 Americans found that nearly half of consumers say they are so eager to shop that they may go into debt this summer.

Consumers are very excited about the arrival of Prime Day, but sellers have mixed feelings.

Heartbreaking: Sellers have no goods to sell, Prime Day becomes a day to clear inventory

Prime Day is here, but many sellers are not optimistic, believing that this year's promotion is too painful. One seller said frankly that there is no way to restock the products that are selling well, and the products that are not selling well can only be cleared at a low price. The previously expected day for explosive sales has directly become a day for clearing inventory.

The reasons why many sellers are not optimistic about Prime Day this year mainly include the following two points:

1. Inventory is limited and there is no stock to sell

Amazon’s inventory limit policy is magical. Recently, there have been new adjustments almost every week, and the inventory capacity of many sellers has been reduced.

The experience of one seller is heartbreaking: at the end of May, the inventory on the US site dropped sharply, the storage capacity was negative, and the number of items that could be shipped was 0.

Another seller said that after the inventory capacity was adjusted, he checked the cargo interface and found that the inventory capacity had suddenly decreased by tens of thousands, but sales were stable, while the inventory capacity suddenly decreased. There were also sellers whose large items had a direct reduction of 30,000 in inventory capacity, and standard items had a reduction of 20,000.

In June, the storage capacity of many sellers is still decreasing, but the storage capacity of a small number of sellers has increased. At present, some methods of analyzing and increasing storage capacity have been denied by industry insiders, and how to increase storage capacity seems to have become a mystery.

In addition to limited storage capacity, logistics are also delayed on a large scale. Many sellers’ goods that were shipped long in advance are still floating on the sea. Prime Day is coming soon, and the goods are still stuck on the way. This may be the biggest frustration!

Some goods have been lucky enough to arrive at the port but have been unable to land. The congestion at the West Coast ports of the United States continues. Even if the goods are landed, they cannot be picked up due to a shortage of dock workers. On the other hand, Amazon's warehouses in the United States are seriously overwhelmed, and goods cannot enter the warehouses ...

Faced with a series of practical problems , if sellers get stuck in any link, they will face the dilemma of having no goods to sell. Without goods, everything else is just a dream. Just watch others’ orders explode!

2. Low prices prevail, and profits are negative

Compared with the dilemma of having no goods to sell, sellers who have goods temporarily can be more flexible. However, it is also heartbreaking at a time when low prices are rampant and price wars are stalemate.

At present, prices are still fierce. In early June, some sellers calculated their profits in May and directly mentioned that their profits in May had reached a new low. An old seller with more than five years of experience was not spared.

Prime Day 's flash sale requirements also sounded the alarm for the recent crazy low-priced products.

The requirements for submitting PRIME exclusive discounts include a sale price of at least 20% off the current price and at least 9.5% off the lowest price in the past 30 days. After submitting the activity, the seller can still adjust the price, but it must not be higher than the highest activity price recommended by the system. The flash sale price for Member Day is the lowest price of the year (including the usual flash sale price), so it cannot be higher than the usual flash sale price.

If you want to participate in the big sale, you have to lower the price of the products that are already sold at a low price, which will not only affect your own profits, but also drag down sellers in the same category. If the price war continues, even if Prime Day can generate a lot of orders, there will be no profit.

Moreover, the current situation is that some big guys will sell thousands of stocks at super low prices on promotion days and clear out their stocks crazily. Even if Prime Day comes, most small and medium-sized sellers will not receive many orders.

In the face of the tragic situation, some sellers are ready to lie down, and I just watch others fight quietly. One seller said that he had not placed any orders recently, and the supplier urged him to submit a delivery plan, but he had no plan.

But sellers with inventory have to do something, which is the minimum respect for Prime Day. So some people plan to clear out the backlog of goods at half price or cost price.

If Prime Day changes from a day of peak sales to a day of clearing inventory, will the sellers who sacrifice profits and sell at low prices be okay?

63% of people plan to shop on Prime Day, and outdoor products will be hot sellers

For powerful sellers, the long-awaited Prime Day is exciting, and it will help put a beautiful end to the first half of the year's performance.

In a survey of more than 1,300 consumers, analytics firm Profitero found that 63% planned to shop on Amazon on Prime Day; nearly 60% said they planned to compare Prime Day deals on other sites before buying on Amazon.

In order to warm up the big sale and help small sellers sell, Amazon announced that from June 7 to 20, 2021, it will launch a Prime Day consumption points deduction cash activity for buyers. Prime member buyers who spend $10 in small sellers' stores will receive $10 in promotional points. During Prime Day, the points can be used to purchase any products from any seller.

If your products are included in the promotion, you will receive an email notification on June 7 with a link to view the list of products that are eligible for the promotion.

So which products are expected to have good sales?

After Prime Day was set, foreign media began to help buyers with tips on how to grab the best products. As restrictions related to the new crown epidemic are gradually lifted, some entertainment and travel-related products will start to sell out, such as air fryers, backyard games, TVs, Lego blocks, video doorbells, etc. Many consumers are looking for clothing, furniture and sporting goods.

In Europe and the United States, outdoor users are starting to sell well. An outdoor product factory said that the consumption of outdoor products in Europe and the United States has recovered too quickly. The price of raw materials has increased directly, but the orders are still too late to be completed. The orders of surfboard factories in Weihai, Shandong are all full. It is expected that this type of product will also have good sales.