Top 10 YouTube Statistics for Sellers

Oberlo shared 10 statistics related to YouTube. Let’s take a look at the development of YouTube!

1. YouTube has 2.3 billion monthly active users

According to the latest statistics from Statista , as of 2021, the YouTube platform has 2.3 billion monthly active users worldwide . YouTube is the second most popular social network, and the only platform with more monthly active users than it is Facebook.

2. YouTube reaches nearly 80% of Internet users

Datareportal's 2019 survey data showed that 79% of Internet users have a YouTube account.

3. YouTube — Second most popular search engine

YouTube is the second most popular search engine after Google, with more monthly searches than Microsoft Bing, Yahoo, AOL and Ask.com combined.

4. YouTube localization

YouTube has been localized in more than 100 countries and users can access YouTube in 80 different languages. According to a survey, two-thirds ( 67%) of the videos posted by popular YouTube channels are in other languages, 28% are in English, and the remaining 5% are a mixture of English and other languages.

5. People love watching videos on YouTube

YouTube says people watch more than 1 billion hours of video on the platform every day , and videos are viewed billions of times.

According to searchengineland.com, searches related to “how to” are growing 70% year over year , which means users are relying on video content when looking for ways to learn.

6. 90% of viewers use YouTube to consume digital video content

When it comes to the consumption of digital video content in the U.S., social media sites outperform news sites as the most popular channel for consumers , with 90% of U.S. digital video viewers using YouTube to consume digital video content , compared to only 17% who watch CNN, the most popular digital video news channel.

7. YouTube users prefer mobile devices

Views on mobile devices are growing much faster than on desktop, with over 70% of viewing time on YouTube coming from mobile devices .

8. People discover new products on YouTube

According to a 2018 survey by Think with Google, 90% of people said they discovered new brands or products on YouTube.

9. 500 hours of video are uploaded to YouTube every minute

YouTube revealed in a 2019 press release that the platform's users upload more than 500 hours of video every minute, which translates to 30,000 hours and 720,000 hours of new content per hour and day, respectively.

10. Companies use YouTube to publish videos

Statistics show that in 2019, 62% of companies used YouTube as a channel for publishing video content, second only to Facebook in popularity.

The above are some statistics from the YouTube platform. YouTube itself is also constantly testing new shopping-related tools and features, so sellers can pay more attention to them.

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