Australia's social e-commerce market has grown 700% in two years!

Australia's social e-commerce market has grown 700% in two years!

According to PayPal 's latest e-commerce index report, Australia's social e-commerce market share has soared in the past two years , with a quarter of people using social media to shop.

 

The report analyses online shopping trends in Australia , particularly e-commerce trends following the pandemic , which has prompted one in six Australians to start regular online shopping, with nearly a third adding items to their carts and waiting for specials or coupons .

 

According to the report, social media shopping spending in Australia has increased by 700% compared to 2019. 25% of Australians said they now use social media to shop , and one in seven Australians shop through social media at least once a month.

 

A quarter ( 25% ) of social commerce shoppers purchase through social channels at least weekly, and over the past two years, social commerce shoppers have spent an average of $106 per month on these channels .

 

As in other markets, younger consumers are driving this shift, with 42% of Gen Z respondents and 30% of Millennials saying they shop through social media.

 

These changes are partly driven by the impact of the epidemic . Due to home restrictions, people spend more time on social media and e-commerce platforms , and e-commerce activities have increased overall. In addition , social media platforms in Australia have also developed significantly in the past two years .

 

Facebook and Instagram launched their "Shop" marketplaces in May last year, allowing retailers to sell products directly to consumers. In November this year , Instagram also introduced a "Shop" tab in its app. In August 2021, TikTok partnered with Shopify to launch product discovery and shopping services, and the e-commerce provider recently integrated with social media startup Linktree.

 

PayPal’s report also highlights that consumers are increasingly considering the environmental and social impact of their purchases, with nearly half ( 46% ) of the 1,053 consumers surveyed saying they would prefer to buy from responsible brands.

 

Research shows that more and more people are trying content subscriptions, with about 28% of Australians signing up for subscription content during the pandemic. Among them, pet supplies, health and mindfulness apps , and toilet paper are popular .


Australia

Social e-commerce

epidemic

<<:  European cosmetics industry is recovering, skin-friendly series are popular

>>:  Surpassing Britain and Germany, Denmark's per capita online shopping amount reaches 2,916 euros!

Recommend

What is Platio? Platio Review, Features

Platio is an FCA licensed international fintech c...

What is Fetcher

Fetcher is a seller profit calculation software t...

Profits under pressure! Amazon may have major adjustments...

New year, new changes! As the shopping promotions...

Amazon hopes to attract more sellers to participate in Black Friday

This year's November 24th to 28th is Amazon&#...

Amazon faces major investigation

Amazon's warehouse working conditions have co...

What is vertia-print-nz? vertia-print-nz Review, Features

vertia-print-nz specialises in the design, manufac...

What is Trademarkia

Trademarkia is the largest trademark search engin...

A freight forwarding company went bankrupt and was sued four times

Since its establishment, Dabang has been involved...

Valuation: 40 billion! This men's clothing brand is on fire

Is it hard to make money from men? It is said tha...