According to PayPal 's latest e-commerce index report, Australia's social e-commerce market share has soared in the past two years , with a quarter of people using social media to shop.
The report analyses online shopping trends in Australia , particularly e-commerce trends following the pandemic , which has prompted one in six Australians to start regular online shopping, with nearly a third adding items to their carts and waiting for specials or coupons .
According to the report, social media shopping spending in Australia has increased by 700% compared to 2019. 25% of Australians said they now use social media to shop , and one in seven Australians shop through social media at least once a month.
A quarter ( 25% ) of social commerce shoppers purchase through social channels at least weekly, and over the past two years, social commerce shoppers have spent an average of $106 per month on these channels .
As in other markets, younger consumers are driving this shift, with 42% of Gen Z respondents and 30% of Millennials saying they shop through social media.
These changes are partly driven by the impact of the epidemic . Due to home restrictions, people spend more time on social media and e-commerce platforms , and e-commerce activities have increased overall. In addition , social media platforms in Australia have also developed significantly in the past two years .
Facebook and Instagram launched their "Shop" marketplaces in May last year, allowing retailers to sell products directly to consumers. In November this year , Instagram also introduced a "Shop" tab in its app. In August 2021, TikTok partnered with Shopify to launch product discovery and shopping services, and the e-commerce provider recently integrated with social media startup Linktree.
PayPal’s report also highlights that consumers are increasingly considering the environmental and social impact of their purchases, with nearly half ( 46% ) of the 1,053 consumers surveyed saying they would prefer to buy from responsible brands.
Research shows that more and more people are trying content subscriptions, with about 28% of Australians signing up for subscription content during the pandemic. Among them, pet supplies, health and mindfulness apps , and toilet paper are popular . Australia Social e-commerce epidemic |
<<: European cosmetics industry is recovering, skin-friendly series are popular
>>: Surpassing Britain and Germany, Denmark's per capita online shopping amount reaches 2,916 euros!
Platio is an FCA licensed international fintech c...
Fetcher is a seller profit calculation software t...
New year, new changes! As the shopping promotions...
Recently, not only has the domestic temperature c...
This year's November 24th to 28th is Amazon...
If you ask which industry has been the most popul...
Amazon's warehouse working conditions have co...
vertia-print-nz specialises in the design, manufac...
Trademarkia is the largest trademark search engin...
The epidemic has further promoted the process of ...
Since its establishment, Dabang has been involved...
In order to relieve the loneliness and anxiety ca...
With the rapid development of e-commerce around t...
The cross-border e-commerce industry has been und...
Is it hard to make money from men? It is said tha...