Heat wave sweeps across Europe, AliExpress July European market insights: Xiaomi energy-saving fans sold out twice

Recently, not only has the domestic temperature continued to rise, but the heat wave has also swept across Europe. The temperature in Spain and France has recently approached 40 degrees. But for domestic cross-border sellers, this also contains more business opportunities.

To this end, AliExpress released the " July European Market Opportunity Insights" on July 20 , showing that since July, European consumers' demand for cooling products, home swimming pools, outdoor sports equipment, swimsuits, sunglasses and accessories has soared.

In fact, in the just -concluded AliExpress summer promotion (overseas 618), products such as "energy-saving electric fans" and "home swimming pools" have begun to skyrocket. In Spain, Xiaomi's energy-saving electric fans were sold out twice, and the transaction volume of ceiling fan lights increased by 12 times.

It is reported that in order to help domestic cross-border sellers better seize overseas business opportunities, AliExpress regularly publishes opportunity insights for various markets every month. AliExpress previously published its Korean market insights for July, saying that the Korean plum rains have lasted for a month and there are signs that they will continue, and umbrellas from China have unexpectedly become a new opportunity for the Korean market. These insights have inspired many sellers in selecting products.

This time, AliExpress further released insights into European market opportunities in July, providing sellers with more business opportunities from the European market.

At the same time, AliExpress is currently increasing its investment in the European market. Recently, it has been reported that AliExpress plans to expand the scale of its self-pickup service in Europe by nearly 50%. It is reported that AliExpress's self-pickup service has been well received in Europe. In June 2022 , the daily usage of AliExpress self-pickup points in Spain increased by 15 times year-on-year, and in France it increased by 300%.

Cross-border sellers can take advantage of this wave of dividends, refer to the latest market insights, and seize business opportunities.

The following is the specific content of "AliExpress July European Market Insights":

1. Cool Season Consumer Goods (Household Goods, Small Appliances, Maternal and Infant Toys)

Affected by the continuous high temperature, the consumer demand for cool season products such as summer home textiles, ice molds, cool fan lights, cleaning products, barbecue utensils, garden decorations, portable cooler bags , etc. has increased significantly, and the popularity of outdoor activity products suitable for outdoor travel and home garden parties, such as home swimming pools, beach shoes, mosquito repellents, and water gun toys, has continued to rise. Among them, the popularity of home swimming pools was very high in June and July, and the 4-blade brushless 4-blade DC silent electric fan and Xiaomi energy-saving smart control electric fan were also very popular.

The core consumers are mainly women who pursue the fun of life and people in the vertical groups of pets, mothers and babies, and toys. The core price range of small household appliances such as electric fans is 80-120 Euros , and the core price range of small household items, outdoor toys, etc. is 15-45 Euros .

( Picture from the seller )

2. Consumer goods ( hardware, tools, furniture )

Electricity prices in Europe remain high and are on the rise . Smart energy-saving products and clean and environmentally friendly energy equipment have become the new favorites in the home improvement category. The search volume and demand for products such as smart energy-saving sockets, smart switches, smart sensor faucets, smart toilet accessories, and solar energy accessories are growing rapidly.

The core customer group is men who love handicrafts, and the price range is concentrated between 20 and 30 Euros.

( Picture from the seller )

3. Outdoor equipment consumer goods (sports, lighting)

Summer outdoor sports and water sports equipment have grown significantly, with travel /camping/fishing/cycling/surfing being the main forms of sports. European consumers' demand for scooters, surfboards, and cycling has increased most significantly. At the same time, portable lamps with long battery life, solar energy, multi-function /portable and compact, and super bright and waterproof have also increased significantly. Consumers care more about cost-effectiveness and the functions and quality of the products themselves.

The core consumer group is consumers aged 25-40 who love life and sports . The price range is relatively large. Taking the best-selling scooters as an example, 200-300 Euros is the core price range.

( Picture from the seller )

4. Fashion consumer goods (male /female fashion goods)

Women’s fashion: Due to the hot weather in Europe, women’s clothing is mainly light and comfortable. Products with high saturation colors in makeup and nail art are popular, and “free shipping” is also an important “secret” for the high conversion of fashion items.

Among them, underwear priced at 7-9 Euros mainly sells products made of thin nylon, light and breathable, and comfortable to the touch; slippers priced at 5-8 Euros mainly sell soft rubber, breathable and comfortable home slippers; women's clothing priced at 15-25 Euros mainly sells clothing made of cool acetic acid and pleated texture; nail polish priced at 2-4 Euros , with environmentally friendly, high color saturation, and odor-free nail polish as the core hot-selling product.

( Picture from the seller )

Men's fashion: Due to the influence of natural temperature and economic environment, men will consider functionality, cost-effectiveness, portability and their own social needs when consuming .

Safety shoes (woven vulcanized shoes), small-sized messenger bags, luggage with cooling function, jewelry/cufflinks/key chains that are not easy to change color/oxidize, underwear made of ice silk fabric and breathable fabric, sports and leisure style watches and sunglasses are all the main hot-selling products.

The core customer groups of European men's fashion are workers and outdoor enthusiasts aged 20-35 .

( Picture from the seller )

5. Portable electronic consumer products (technology products)

Due to the strong demand for outdoor sports, 3C products that can be used in outdoor scenes, such as outdoor projectors priced at 110-150 euros, outdoor speakers priced at 50-100 euros, and waterproof smart watches priced at 30-60 euros, are very popular. For large appliances, washing machines priced at 300-400 euros, microwave ovens priced at 60-100 euros, and smart fans priced at 60-100 euros are also popular summer promotion items. In addition, the new wearable smart watch lemfo and Hisense 9kg drum washing machine are also hot-selling items.

( Picture from the seller )

In addition to consumer insights, AliExpress also provides a complete list of hot search terms for merchants to refer to when selecting products:

AliExpress

July Europe

market