What is Constant Contact? Constant Contact Review, Features

Founded in 1998, Constant Contact is an advertising and marketing company dedicated to helping small businesses and non-profit organizations connect with their customers and members through marketing, online surveys and other services and tools. Constant Contact was created to meet the needs of small businesses and organizations, providing them with simple tools to establish long-term customer partnerships within their affordability. Now, Constant Contact has more than 500,000 customers and its business covers all over the world.

About Constant Contact

Constant Contact, which has offices in Massachusetts, Colorado, Florida, California, New York and London, serves customers in about 180 countries, though the U.S. accounts for nearly 90% of sales.

Products and Services

Constant Contact targets small organizations, including small businesses, associations and nonprofits, with on-demand email marketing, social media marketing, event marketing, local deals and online surveys.

Constant Contact's email marketing products allow customers to build, send and track email marketing campaigns; social media products allow customers to build, publish, promote and conduct marketing campaigns on Facebook; event marketing products allow customers to promote and manage events, track event logins and collect online payments; online survey products allow customers to build and send questionnaires and analyze return data; SaveLocalTM allows customers to quickly and easily create, operate and manage local transactions. The characteristic of social media marketing is that all its products allow customers to easily manage and optimize their own content across multiple social media networks.

Function

1. Custom templates

Constant Contact’s editor makes it easy to customize email templates and design professional, mobile-responsive emails that look great on every device.

2. Email Marketing Automation

Recruit new subscribers with timely welcome emails, trigger email series based on where contacts click, segment contacts to send the right message every time, automatically resend emails to non-openers, expand your reach with powerful list building tools, email marketing automation keeps your audience engaged and builds strong customer relationships.

3. Email Marketing Tools

Constant Contact's eCommerce email marketing tools are designed to help your clients' online stores grow. Find new customers, keep them engaged, and keep them coming back for more with segmented and automated emails. Constant Contact offers everything you need to turn prospects into loyal customers.

4. Contact Management

Upload a contact list from Excel, Outlook, Salesforce, or wherever your clients store their contacts, and Constant Contact’s email marketing tools take care of the rest. Unsubscribes, bounces, and inactive emails are automatically updated, then use Constant Contact’s email list building tools to add new contacts in person, on your client’s website, from Facebook, and more.

5. Real-time tracking

Constant Contact’s email marketing service offers real-time tracking tools that report on who is opening, clicking, and sharing your emails, so you can plan your next steps.

6. For more effective email marketing campaigns

Segment your contacts based on what they click on to create more targeted lists and deliver more relevant emails. Attract more fans by automatically posting emails to social networks while your customers are engaged.

price

The first month is free, and the paid version ranges from $20 to $45 per month.

Development History

-In 1995, Constant Contact was founded as a touring software company and changed its name to its current name in 1998.

-In May 2008, Constant Contact made its first acquisition of e2M Systems, an event management system for seminars, workshops and conferences of all sizes.

-In May 2010, the company acquired NutshellMail, providing its customers with tools to access social media networks from within their email inboxes.

-In 2011, it opened its first office outside the United States in the United Kingdom.

-In 2011, Constant Contact acquired Bantam Networks for $15 million in cash, adding social CRM capabilities.

-In 2011, average monthly customer growth was nearly 20%, revenue per customer increased 4%, and sales increased by nearly a quarter to $214 million.

-In early 2012, it launched Social Events to help customers create and run Facebook events.

-In January 2012, Constant Contact acquired CardStar, which provides mobile applications for loyalty cards and coupons. Its Bantam Live application provides a place for small businesses to launch and monitor customer engagement campaigns on social media platforms.

-In June 2012, the company acquired SinglePlatform, a developer of marketing software used by small businesses to increase their visibility to online consumers. SinglePlatform's applications enable businesses to use a single interface to distribute content to online venues such as Foursquare, YP and UrbanSpoon, as well as to social networks and other websites.

-In 2013, Constant Contact had revenue of $284.4 million, operating income of $83 million, net profit of $72 million, and a total of 1,235 employees.

-In April 2014, Constant Contact released Toolkit, an all-in-one online marketing platform that integrates multi-channel marketing functions, including email marketing, social media, mobile marketing and internet marketing.

-In November 2015, Constant Contact International acquired Constant Contact for US$1.1 billion.