Reddit downloads reached 6 million in January, and the number of monthly active users in the United States increased by 54% year-on-year

Reddit is a social networking site that integrates news and content ratings. It was founded in Virginia, USA in 2005. Whether in terms of downloads or in-app revenue, American users contribute the most.

Recently, forums such as WallStreetBets on the Reddit platform have been discussing "Meme stocks" (Meme stocks are Internet slang, and foreign media usually refer to stocks that are deeply influenced by netizens as Meme stocks). Under the financial market trend of "everyone investing in stocks" and Robin Hood retail investors stepping into the market, more and more netizens around the world downloaded the Reddit App and flocked to its social forum in January this year.

This stock market boom also made Reddit "popular all over the country" for a while. Here are the downloads and revenue of Reddit mobile applications in January 2021:

Downloads exceeded 6 million in January, setting a record for the highest number of downloads in a single month

According to Sensor Tower statistics , Reddit's monthly downloads exceeded 6 million in January, a 43% increase from the previous month and a 128% increase from the previous year, making it the month with the highest number of app downloads in history .

As of now, the Reddit mobile app has been downloaded a total of 122.5 million times on Google Play and the App Store, of which 55.8 million were downloaded in the United States , accounting for 46% of the total installations.

And as Reddit's primary development market, Reddit's downloads in the United States reached 2.8 million in January , a 56% increase from 1.8 million downloads in December and a 115% increase from 1.3 million installations in January 2020.

Monthly consumer spending in the global market reaches $670,000  

According to Sensor Tower data, Reddit's mobile app revenue in January this year was approximately $ 670,000 , a 31% increase compared to December ; US consumers spent $ 523,000 on Reddit in January this year , accounting for 78 % of Reddit 's total mobile app revenue, a 34% increase from the previous month .

It’s also worth noting that Reddit users in the United States have spent nearly $5.5 million so far , accounting for 76% of global consumer spending .

Monthly active users in the U.S. grew 54% year -over-year

Reddit's monthly active users in the United States have been growing since its launch . Data shows that Reddit 's active users in the United States in January grew more significantly, up 54% compared with the same period last year, driven by the "meme stock" craze .

From the sudden rise of Reddit in January this year, we can see that whether a social media platform can achieve leapfrog development is sometimes just a matter of one or two opportunities, just like the encrypted communication application Signal and the voice social software Clubhouse that suddenly became popular before. However, although their "success" seems accidental, in fact, they are inseparable from the solid foundation laid in the early stage and the accurate grasp of market demand.

Therefore, in addition to choosing the right marketing channels for themselves, sellers must also believe that as long as they accurately grasp the needs of target users and make good products, they will always have their own opportunity for "explosive orders" at some point !

Reddit