What is RTB HOUSE? RTB HOUSE Review, Features

RTB HOUSE is a technology provider focusing on remarketing optimization, dedicated to the remarketing promotion and advertising optimization technologies for cross-border e-commerce (Amazon, AliExpress, eBay, Wish, etc.) sellers' stores.

Products and Services

1. Customer Journey Solution

Reach your customers at every step of their buying journey with sophisticated, custom retargeting solutions, using tools that fit your existing marketing strategy.

2. Customer segmentation based on industry

RTB HOUSE leverages the flexibility of technology to create different customer segments tailored to your business, set unique goals, and tailor creatives to each segment of your customers to deliver what they actually want.

3. Deep Learning Optimization

Deep learning algorithms make your campaigns perform better and allow you to generate content more accurately based on your customers’ profiles. Campaigns leveraging deep learning are up to 50% more effective than campaigns using standard machine learning methods.

4. Transparent reporting and 24/7 target monitoring

RTB HOUSE will monitor, manage and optimize your campaigns in one place, you can access detailed information about your campaigns, from a general overview to in-depth campaign analysis, down to the preview level of a single creative.

5. Tailor-made brand safety

Unlike other tools, RTB HOUSE's solution can be customized to follow your brand safety policy using:

Site Category Filters: Easily exclude content categories that may be contrary to your brand standards.

News Filter: Automatically block news content with selected keywords and phrases.

Blacklist: Block specific websites to place your brand only in safe environments.

6. Coverage of all devices and platforms

You can run effective campaigns on any device, on any SSP or social platform, reaching customers around the world via smartphones and tablets, in-app, on Smart TVs or gaming consoles, taking advantage of personalized retargeting.

Advantages

1. Internal innovation

In 2018, after successfully applying deep learning to 100% of its algorithms, RTB House established two divisions independent of the R&D team to focus on leading innovation in MarTech solutions. The AI ​​Marketing Lab provides an environment to invent and promote MarTech products, and the Creative Lab investigates and improves the overall performance of creatives and develops support for formats that can be tailored to clients’ specific brand needs, such as dynamic display and video creatives.

2. Excellent local support

Every RTB HOUSE client receives dedicated local customer service and 24/7 technical support, and your campaigns are managed, monitored and optimized by online professionals to ensure consistent delivery and goal achievement.

3. Excellent advertising

With a dedicated graphics team, RTB HOUSE is able to create creatives for each client that are consistent with the brand book to deliver best-in-class viewability and delight customers. Putting deep learning algorithms into practice, RTB House takes ad personalization one step further and only displays highly targeted creatives.

4. Ultra-flexibility to meet your goals

RTB HOUSE can personalize our solutions to suit any industry and business objectives, ensuring extreme flexibility in tailoring campaigns to match the characteristics of our clients’ businesses.

5. Extraordinary technology is our main feature

The RTB House Engine is an engine powered by deep learning algorithms that identifies potential buyers and improves performance through 1:1 hyper-personalized retargeting, 50% more effectively than standard machine learning AI-based approaches.