What is eMaketer? eMaketer Review, Features

eMarketer is consistently trusted by CMOs as the most comprehensive source of information on how to operate in the digital world, providing transparently sourced and vetted data from thousands of sources.

About eMaketer

eMarketer data is distilled into charts, forecasts and powerful reports that provide unparalleled insight into changing consumer behavior.

eMaketer's Goal

eMarketer's goal is to unlock digital opportunities for our clients through the world's most trusted forecasts, analytics and benchmarks.

eMaketer's Mission Statement

Unlock digital opportunities with the world’s most trusted forecasts, analytics, and benchmarks.

We give clients the confidence of knowing they’re getting more than just a high-level overview of what’s happening in the industry—they’ll be equipped with vetted data, actionable takeaways, and a clear view of the best strategies for success.

Development History

• 1996

Launch of e-marketing website

• 1998

Generate your first e-marketing report

• 1999

Launches eMarketer as a media property - first newsletter and ad-supported website

• 2001

The dot-com bubble bursts

• 2003

Shifted to a subscription model, partially sold to Stripe Group

• 2012

BII released

• 2013

BII launches its first financial service product Payments

• 2014

Three new verticals launched, including Digital Media

• 2015

Barbara Peng joins as Head of Content, BII acquired by Axel Springer

• 2016

Sold to Axel Springer

• 2016

Launched second financial services product Fintech as well as vertical applications and platforms

• 2018

BII launches transportation and logistics and digital health verticals

• 2019

Banking, Connectivity & Technology and Payments & Commerce verticals

• 2020

Merger to form insider information