What is Harvey Norman? Harvey Norman Review, Features

Harvey Norman is a large-scale retail group originating from Australia and enjoying a global reputation. It mainly operates diversified product lines such as household goods, electronic products, computers and office equipment, small household appliances, furniture and bedding. Since its establishment in 1982, the brand has become an important member of the international retail industry with its excellent product quality, innovative marketing strategies and wide market distribution.

Development History

Harvey Norman was co-founded by Gerry Harvey and Ian Norman, former manager of Sara Lee Corporation's Australian branch, in 1982. The first store was located in Sydney. In just a few years, through mergers and acquisitions and the opening of new stores, it quickly expanded to all parts of Australia and gradually established its leading position in the Australian retail market.

Entering the 21st century, Harvey Norman further accelerated its internationalization process, expanding its business to many countries and regions including New Zealand, Europe (such as Ireland and Slovakia), Asia (Singapore, Malaysia and China), and forming a global sales network.

Business scope and characteristics

Harvey Norman takes "one-stop shopping experience" as its core concept, providing consumers with a variety of daily necessities and high-quality goods including household appliances, furniture, computer hardware and software, communication equipment, and entertainment systems. Its stores usually have dedicated brand areas, each of which is staffed by professional sales staff to ensure that consumers can obtain detailed product information and high-quality services. In addition, Harvey Norman focuses on the retail model that integrates online and offline. It not only has physical stores, but also actively deploys in the field of e-commerce, and has established a fully functional and easy-to-operate online mall to meet the diversified shopping needs of modern consumers.

Social Responsibility and Honor

As a responsible corporate citizen, Harvey Norman has long been committed to environmental protection and social welfare, and has received numerous accolades and recognitions from both inside and outside the industry. It strictly controls product quality, advocates green consumption, and actively participates in community building and supports various social welfare activities.