After holding 100 investment promotion conferences across the country, AliExpress released 4 pieces of good news in January!

AliExpress , a cross-border e-commerce platform , has recently made many new moves. After firing the first shot of the cross-border e-commerce "anti-involution", it held 100 investment promotion conferences across the country in December last year. With a large number of new merchants pouring into AliExpress, AliExpress recently announced a series of 4 good news about the successful landing of new merchants on the platform, including:

1) Release “Quality New Merchants” benefits for new merchants

2) Open to local US pop merchants, 3 months of commission-free for new merchants

3) Game consoles, projectors, and batteries have an annual growth rate of more than three digits, and AliExpress is accelerating the recruitment of blue ocean categories

4) “Anti-involution” continues, and protection functions will be launched for high-quality products

1. Release the rights and interests of "high-quality new merchants"

Recently, AliExpress's investment promotion team has received a large number of inquiries from new merchants . Therefore, AliExpress launched 100 consecutive investment promotion meetings across the country, and simultaneously launched various rights and interests for "high-quality new merchants", including exclusive traffic rights, freight reductions, penalty reductions, and even additional product shipments, to attract outstanding merchants with spot goods or development capabilities to join.

Figure: AliExpress "Quality New Merchants" Rights and Interests

2. Open local POP merchants in the United States , and new merchants are exempt from commissions for 3 months

Regarding AliExpress cross-border pallets, merchants can choose the local POP model in addition to overseas hosting.

We are open to local POP merchants (self-operated merchants) in the United States, and we are recruiting merchants with a US entity and local stock. Merchants can operate flexibly and set prices flexibly, and those who settle in the early stage can enjoy 3 months of commission exemption.

Figure: AliExpress opens POP merchants to settle in the United States

3. Overseas sales growth exceeded three digits, and AliExpress accelerated the investment in blue ocean categories such as game consoles and projectors

In the past year, a number of blue ocean products on AliExpress have achieved rapid growth, among which game consoles (including peripherals), projectors, batteries and other blue ocean products have grown by more than three digits. Among them, the 8Bitdo official co-branded controller launched simultaneously with the 2024 phenomenal domestic game "Black Myth: Wukong" was sold out in just 10 seconds after its first release on AliExpress.

Image: 8Bitdo's Black Myth controller sold out in 10 seconds on AliExpress

In addition to game consoles, projectors for home audio and video entertainment, battery storage and other categories, blue ocean categories such as men's and women's clothing, shoes and boots, wigs, jewelry, cosplay costumes, etc. have also seen significant growth in the past year. Merchants looking for business opportunities in 2025 can search for the recently released [Click → AliExpress January investment promotion time and location information ] to facilitate registration and participation.

4. “Anti-involution” continues, and protection functions will be launched for high-quality products

Recent information released by AliExpress mentioned that it will continue to promote "anti-involution" in 2025. In addition to increasing support for high-quality new merchants and reducing "store groups", it will also launch functions such as rectifying "malicious following sales".

AliExpress