Traffic warning! The latest hot-selling trends in Europe and America are freshly released

Clothing is a popular category for overseas sales, and many sellers are rushing to enter the market. However, in order to successfully enter the overseas market, it is necessary to grasp the new hot-selling trends of clothing.

Recently, the US online wholesale platform Faire cooperated with the global forecasting agency WGSN to release the latest research report on the hot selling trends of European and American clothing.

In the spring and summer of 2023, the following styles of clothing will be very popular.

1. Retro and Gorgeous Regency Style

With the popularity of the British Regency era TV series " Bridgerton " in Europe and the United States, the public has become more and more interested in Regency-style clothing . The costumes of the protagonists in the play refer to European history and integrate contemporary fashion trends. The appearance exudes innocence with soft pastels, blending romantic and fantasy elements, creating a retro, gorgeous and fantasy atmosphere.

Of note is the significant increase in searches for Regency style gathered and pleated garments, with searches for such garments exceeding 66% in the UK and 54% in the US.

2. Bohemian style

Research has found that European and American consumers are beginning to show a surge in interest in retro styles, and the Bohemian style is expected to become popular again. This trend focuses on expressing a minimalist lifestyle, highlighting a simple and natural style.

According to statistics, the search volume for "crochet clothing" in the British market has increased by 178% year-on-year; the search volume for "women's patchwork clothing" in the French market has increased by 150% year-on-year; and in the United States, the search volume for "crotchet top clothing" has increased by 60%.

3. Simple sports style

The minimalist sports style will continue to be popular. This style of clothing combines classic tailoring styles with sporty elements and incorporates tennis aesthetics, while adding sequin elements and classic accessories.

Data shows that searches for sports-style miniskirts have increased by 80% in the UK recently, and searches for terry cloth clothes have increased by 90% in France.

4. A combination of business and leisure styles

As more and more people return to normal social and work activities, they begin to look for clothing that meets their work and social needs, so the demand for clothing that combines business and casual styles is increasing.

According to statistics, searches for casual formal wear have increased by 43% in the United States, 29% in the United Kingdom, and 60% in France.

5. Sunset Desert Style

Inspired by the desert landscape, many clothing designers began to combine the sunset desert as the main element to design the effect of natural texture, and this style of clothing was widely welcomed by consumers.

For sellers operating clothing categories, they can combine the latest fashion trends to plan their product layout and seize market opportunities in advance.

Hot selling trends in Europe and America

clothing