What is Gearbest? Gearbest Review, Features

Gearbest is a cross-border B2C comprehensive e-commerce platform with 50.98 million registered users and 234 million monthly visits.

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About Gearbest

• The largest self-operated website in the cross-border B2C field;
• The top 30 e-commerce websites in the world in terms of traffic;
• Ranked among the top five e-commerce websites in many developed countries overseas;
• It was listed in the BrandZ Top 30 Chinese Overseas Brands for three consecutive years from 2017 to 2019, ranking second in the e-commerce category, second only to Alibaba;
• The number of registered users increased by 12.55% in 2019.

Brand core value

1. 3C quality users

It has won the love of 3C quality users around the world. They are mainly young millennials who like technology and fashion, love life, and are advocates of Gearbest's "economic aesthetics" lifestyle.

2. Accurate traffic promotion

• The number of alliance customers exceeds 100,000;
• Smart home, small appliances, electric mobility, and consumer electronics resources account for 60%;
• There are over 1,000 million-level influencers/YouTubers.

3. In-depth cooperation with more than 100 brands

• Closely cooperate with thousands of premium Chinese brands such as Xiaomi, Lenovo, Huawei, etc.
• Reduce the number of SKUs to 100,000 and give more exposure to high-quality products.

4. Carefully select sellers and recruit investors in a targeted manner

• R&D factory;
• First-tier and second-tier brand resource integrators;
• Strong brand willingness to go overseas;
• Overseas inventories are stable.

Market Distribution

Users are mainly distributed in countries such as Germany, France, Brazil, the United States, Spain and Portugal, with European sales accounting for about 70%.

User Profile

• Male users account for 80%, most of whom are geek-type quality users. The highest search volume is for mobile phones, electric vehicles, and sweepers, etc.
• Consumers aged 18-45 account for 79.6%, among which those aged 25-34 (accounting for 37.99%) are Gearbest's key consumer group.

Advantageous categories

• Smart wearables;
• Electric mobility;
• 3D printing series;
• Clean appliances.

Serve

1. Brand incubation services

1. Data Services

• Weekly data feedback;
• Free user portraits provided;
• Competitive product analysis report;
• Research on user needs and pain points.

2. Operation service

• Product selection, pricing and inventory management;
• On-site and off-site marketing planning.

3. Off-site marketing

Affiliate Marketing:

• Tens of thousands of alliance customers are concentrated and diverted;
• CPS+CPC high conversion traffic promotion.

Word of mouth marketing:

• Evaluation report of senior internet celebrity bloggers;
• All-round marketing including social platforms, technology media, YouTube videos, forums, blogs, etc.

4. Exposure on the site

• Customized on-site exposure activities;
• Covering global and national stations;
• Pushed by millions of users;
• In-site community content marketing.

2. Low-cost traffic testing

Quarterly/monthly festivals/brand weeks/super category days/flash sales/themes/single product launches/dark horse product lines.

3. Off-site omni-channel precise traffic delivery

• Gearbest traffic platform gathers more than 100,000 Internet celebrities and more than 80% of the big V partners in the global 3C category, with dedicated BD to follow up the entire marketing process;
• Through precise placement of Google ads and Facebook ads, EDM reaches more than 20 million active users.

4. Accurate delivery in target markets

Europe and the United States: There are more than 10,000 alliance customer resources, 60% of which are smart home/small appliances resources, and there are more than 1,000 million-level influencers/YouTubers.

Core sales countries: Germany, France, Brazil, the United States, Spain, Portugal and other countries.

Advantages

1. High quality selection

2. Favorable price

3. Many brands

4. Convenient express delivery

5. Global warehouse

6. Payment security

7. Worry-free purchase

Sellers settled in

1. Cooperation Model

2. Entry Standards

3. Platform Commitment

Development History

-In March 2014, Gearbest was established and set sail with the support of its parent company Global Easybuy's powerful overseas warehouses and supplier resources.

-In August 2015, we optimized our international logistics system. In October, our monthly GMV exceeded 10 million USD.

-In January 2016, the mobile APP was launched, and mobile operations began. In February, the self-built logistics line in Europe was opened. In March, the Spanish local warehouse was officially launched. In May, the first national station, the Russian station, was launched, and we entered the minority language market in an all-round way.

-In October 2017, we officially launched non-3C technology categories, taking an important step towards becoming a comprehensive website with all categories. In November, GMV exceeded 100 million US dollars.

-In May 2018, Gearbest was one of the first e-commerce cooperation platforms in the world to appear at the Facebook F8 Global Developer Conference. In February, Google released the top 50 Chinese brands going global, and Gearbest ranked 22nd. In August, Gearbest launched national sites in Greece, Hungary and other countries, and made efforts to enter emerging markets such as Latin America, North Africa and Eastern Europe.

-In March 2019, the third-party seller platform was opened.