Footwear brand Allbirds officially goes public, valued at $4.1 billion

Allbirds is a sports shoe brand that has been rising rapidly in the US market in recent years. The brand's mission is to combine comfort, excellent design and sustainability, and is committed to using high-quality natural materials to create a sustainable footwear product for people's daily lives. Allbirds' stock price soared 90% on its first day of listing , with a valuation of approximately US$4.1 billion.

Allbirds mainly focuses on the needs of young consumers for comfort and sustainability, and uses natural materials such as plant leather, sugar cane, crab shells, etc. In addition to its representative footwear products, Allbirds also expanded from socks to clothing categories in 2019, including T-shirts, underwear, sweaters, etc., and also launched a sportswear series this year.

A brand representative also said: "We have always been very focused on paying attention to those who know and like us because of our shoes. They also understand that we use natural materials to make comfortable shoes. We can also apply this concept to clothing."

Allbirds ' most representative product is its wool sneakers, which had sales of approximately $1 million in the first month after the product was launched . It was also named "the most comfortable shoes in the world" by Time magazine.

The brand adopts a sales model that combines online and offline sales. As of June 30, 2021, Allbirds covers 2.5 billion consumers in 35 countries and regions around the world, has 27 offline stores, and plans to increase the number of stores to hundreds.

Consumers' love for Allbirds wool sneakers has also aroused Amazon's market vigilance. In 2019, Amazon also launched its own brand of wool sneakers, which even look similar to Allbirds, causing controversy at the time. However, Amazon said, "In the retail industry, it is a common practice to launch products inspired by customer demand for trends. Our wool blended sneakers do not infringe on Allbirds' design. This aesthetic is not limited to Allbirds. Some other brands can also provide similar products." This is in line with Amazon's usual style of doing things.

Allbirds' future development after its listing is also worth looking forward to.

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Allbirds