What is Prime Day Exclusive? Prime Day Exclusive Review, Features

What is Prime Day Exclusive? Prime Day Exclusive Review, Features

Prime Day Exclusive is a new event launched by Amazon in 2018 for the US, UK and Japan sites.


Target category

1. Brand products and new products and models to be released by new brands.

2. Upgraded versions and extended products of existing products specially developed for Prime Day.


Specific standards

1. New products launched on Prime Day.

2. During Prime Day to September 30, products can only be sold through Amazon.

3. Products that are only available to Prime members and sold exclusively during Prime Day to August 15th.

4. There must be an A+ page.

5. FBA products.


Promotion channels provided by Amazon

1. Amazon A+ page.

2. Amazon homepage traffic.

3. Amazon Prime Day event page.

4. Prime Day Exclusive page.

5. Use social media to promote to the general public.

6. Place it on the Amazon category page.

7. Email marketing or others.


Advantages

1. Effectively and quickly clear warehouse inventory and enhance store brand influence.

2. Accumulating sales will help create popular products throughout the year.

3. It will help increase reviews and improve the ranking of product listings in the future.

4. Among the promotion channels provided by Amazon, 5 are Amazon’s own traffic, and the other 2 are social media and email marketing. If sellers successfully sign up for the Prime Day event, it is not a problem to triple the order volume.


Disadvantages

Failure to properly control inventory quantities has resulted in large inventory backlogs and unsaleable products.

<<:  What is GCash? GCash Review, Features

>>:  What is Pixmania? Pixmania Review, Features

Recommend

What is domolds? domolds Review, Features

Domolds is a manufacturer specializing in the res...

Amazon's organic search results are decreasing

E-commerce data company Marketplace Pulse says or...

26% of Brits order essentials online

Due to the impact of the epidemic, subscription e...

What is United Ocean Logistics? United Ocean Logistics Review, Features

United Ocean International Logistics is an intern...

What is Beautyhabit? Beautyhabit Review, Features

Beautyhabit is an online sales website focusing o...

Online sales may reach $900 billion this year, and US e-commerce remains strong

Recently, Digital Commerce 360 , a research organ...

Amazon officially shuts down its Small and Light program today

Today (August 29), Amazon's Small and Light P...