Daily sales surged 30 times, and many post-90s sellers made money on this platform

The horn of the peak season in the second half of the year is about to sound, and it is time for sellers to explode. However, due to the epidemic, logistics during the peak season is still one of the most troublesome problems for sellers. For Lazada sellers, there is no need to worry about this problem. Some sellers have used the platform's cross-border three-dimensional logistics network to achieve explosive orders. Less than three months after the product was launched, it rushed to the top of the category, and the daily sales volume increased by 30 times.

Today, Lazada’s cross-border three-dimensional logistics network has undergone an upgrade. At the online merchant conference held yesterday, the official introduced the project, and sellers who are already using it also gave it thumbs up.

Lazada holds merchant conference, cross-border three-dimensional logistics network upgraded

On September 29, Lazada held an online conference for 10,000 merchants. The conference was mainly to give sellers more incentives before the peak season, and to review Lazada 's overall cross-border business in the past six months.

At the main venue of the conference, Lazada announced that it would work with Cainiao to further upgrade the platform's cross-border three-dimensional logistics network, and set aside RMB 50 million in incentives for overseas warehouses to support merchants in going overseas.

It is understood that the cross-border three-dimensional network mainly has three modes: direct mail of collected goods, overseas warehouse preparation, and domestic central warehouse shipment.

The focus of this upgrade is the direct mail channel. After the upgrade, the overall efficiency can be increased by up to 50%. At the same time, Lazada launched a cross-border express delivery service , which takes only 6 days from domestic delivery to the hands of consumers . With the seller's cost unchanged, the overall efficiency has been greatly improved. The project is currently inviting sellers to participate.

Yien learned that the Lazada platform central warehouse and overseas warehouse have launched an intelligent replenishment system, which combines the Alibaba Group's international supply chain platform and Cainiao International Customs, and uses the product warehouse network, forecasting, replenishment, stocking logic and technical strength accumulated by the supply chain platform for many years to solve the stocking and replenishment problems of Southeast Asian merchants. At present, 99% of the goods in the central warehouse can be shipped out 24 hours a day, with full opening and shipping from one warehouse to multiple countries. At the same time, a new Vietnam border warehouse has been added.

Lazada's cross-border three-dimensional network can really benefit sellers. In this online merchant meeting , Jack , general manager of Zhejiang Blue Harbor Whale E-commerce Co., Ltd. , introduced that the company's gaming chair brand MUSSO was launched on Lazada at the end of June. On the day of the 9.9 promotion, its gaming chair sales in the Philippines site exceeded 14,600% of the 6.6 promotion in 11 hours, a 30-fold increase compared to the daily sales. MUSSO also won the TOP1 cross-border brand in the e-sports category in Thailand and Malaysia.

Less than three months after its launch, the new brand was able to rank first in the categories of two websites, thanks to MUSSO's early deployment of Lazada's overseas warehouses. Gaming chairs are large items that require more preparation time, and with the help of Lazada's overseas warehouses, MUSSO was able to go online at least half a year earlier.

"The platform's overseas warehouses have some preferential policies, and the warehousing costs will be refunded in the form of advertising fees. We have calculated that if products weighing more than 1kg use overseas warehouses, the first-mile cost will be reduced, and the delivery fee plus the warehousing fee will be lower than domestic self-delivery." Jack said .

Like MUSSO, many brands experienced explosive growth during the 9.9 promotion. Faced with the sudden increase in orders, Lazada's cross-border logistics predicted the number of orders during the promotion based on an intelligent technology system and allocated pick-up in advance. The company calmly responded to the explosive growth in pick-up demand during the promotion, and the efficiency of parcels arriving at the warehouse increased by 30% compared to normal days.

In addition , Lazada's cross-border logistics intelligently matches the best flights and quickly allocates more than 400 flights to ensure that the promotional orders arrive at the end efficiently and are shipped to the destination country at the fastest speed. A Thai user placed an order at 1 a.m. and signed for it at 12 noon two days later. It only took three days for the fastest delivery from the Chinese cross-border merchant to the consumer.

Lazada has built an independent and powerful technical platform and self-built logistics system with the support of Alibaba's mature logistics, payment and technology infrastructure and ecological empowerment. At the same time, Lazada is also a technology-driven technology company, and its smart replenishment system in overseas warehouses is the first cross-border launch.

From selling 1 order a day to entering the top   20, the seller only needs 2 months

Based on the continuous upgrading of platform technology, Lazada has attracted more and more young sellers to join. Many people born in the 1990s or 1995s choose to start their own businesses in Lazada and sell more Chinese brands overseas.

Among Lazada merchants, some domestic merchants entered Lazada through the Tmall platform . For example, MAH brand , a representative of the fashion industry merchants at the roundtable forum at this merchant conference , focuses on leisure travel bags and is the top merchant of Tmall bags .

Last year, Lazada launched a new Chinese product export plan, which can help Tmall merchants quickly enter the market. Southeast Asia has a large population base and a young online consumer group, which is very consistent with MAH products. When expanding overseas markets, MAH gave priority to the Southeast Asian market.

MAH's first stop on its Southeast Asian trip was Thailand. Due to insufficient overseas experience in the early stages, sales of MAH products did not meet expectations. Later, after communicating with the store clerk, the company adjusted the products according to market demand, and sales quickly picked up. Later, when expanding to other new sites, the company continued to use this method.

The transformation of domestic e-commerce to cross-border e-commerce was relatively smooth, because Lazada's backend operations were similar to Tmall, and the store clerks actively urged merchants to promote store-related matters. MAH quickly opened up the market after its launch. After a certain stage of operation, Lazada also encouraged sellers to take the route of refinement and branding.

Knowing that Southeast Asian consumers are also eager to receive packages, the MAH brand began to use Lazada's overseas warehouses, which not only solved the pain points of going overseas, but also greatly reduced shipping costs. Previously, it took Thai consumers 10-14 days to receive products , but Lazada's overseas warehouses can deliver products in 1-3 days, which greatly increased consumer popularity and brought word-of-mouth effects to the brand. In just two months, MAH's Thailand site climbed from 1-2 orders per day to the top of the category.   20.

Based on MAH's experience in going global, sellers who want to operate their stores well need to pay attention to the following points:

1. Work closely with Lazada’s salesperson;

2. Product selection should meet local market demand;

3. It is very important to acquire traffic in the early stage. Start with small steps and test the market reaction.

4. Use overseas warehouses to improve consumer experience.

I van, the COO in charge of MAH’s brand operations, was also invited to attend Lazada’s online merchant conference, where he shared important tips on traffic acquisition —actively using social media resources and promoting live streaming by influencers. These have brought MAH very good data returns.

For many sellers who are still on the sidelines, it is important to choose the right market and platform for entrepreneurship. Instead of fighting in the saturated European and American markets, it is better to expand into Southeast Asia and look for opportunities in potential new markets.

Ten years ago, young people started their own businesses through Taobao. As the times change, it has become a good business for young entrepreneurs to export Chinese products to overseas markets, and Lazada is their new entrepreneurial opportunity. Backed by Alibaba, Lazada provides entrepreneurs with a lot of support, allowing more Chinese brands to successfully export to overseas markets.

Lazada, logistics, sellers