6 products are hot-selling on Amazon, and Shenzhen's best seller has received tens of millions in financing!

Recently, smart hardware company Jihai Technology ( Shenzhen ) announced that it has received tens of millions of RMB in Series A financing. This is the second round of financing completed by Jihai Technology this year. In March this year, the company received tens of millions of RMB in angel round financing. The latest round of financing will be mainly used for new product development and market expansion.

Although JiHai Technology has only entered its fourth year since its establishment, the editor understands that the company already has integrated capabilities from R&D, production to sales.

At present, JiHai Technology has established warehousing, sales and after-sales service systems in dozens of countries around the world, including North America, Europe, Southeast Asia, the Middle East, South America, Australia, Japan and South Korea. The average annual compound growth rate of sales in the past three years has reached 75%.

Jihai Technology has three self-owned brands, including Neatbot, Mu6 and Autowit, which correspond to the fields of smart home appliances, noise-canceling headphones and automotive tools respectively.

Among them, the brand Neatbot focuses on sweeping robots and multifunctional pet groomers. A search on Amazon shows that the Neatbot brand store has 5 sweeping robots, with the reviews mainly being 4 stars and the prices ranging from US$400 to US$700. The highest ranking of a single product in the cleaning robot list is around 200.

The hair trimmer is a pet hair cleaning product provided by Jihai Technology to pet owners. It is understood that the product is equipped with five functions: electric clipper, cleaning brush, thinning comb, hair comb, flat suction, which can integrate hair trimming, care and cleaning functions. At present, this product has ranked among the top 20 dog grooming products.

It is not difficult to find that Jihai Technology has cleverly grasped the two key points of "smart cleaning appliances" and "pets".

According to Emergen Research, cleaning robots will grow at a compound annual growth rate of 23% between 2021 and 2028, and the global cleaning robot market will reach US$36.05 billion by 2028. The improvement of people's living standards and the development of technology are important factors driving the development of the cleaning robot market.

Wang Zhonglin, CEO of Jihai Technology, said that due to the low market penetration rate of sweeping robots, the product itself has the attributes of electronic product iteration, which gives startups the opportunity to iterate and develop in two directions: smarter and better cleaning experience. There is currently at least two to three years of product window period.

In terms of pet supplies, according to Common Thread data, the global pet care market will reach US$232 billion in 2021 and will reach US$350 billion by 2027. This is also an important market that sellers are paying attention to.

At present, in addition to Jihai Technology, companies such as Ecovacs and Stone Technology have also taken root in the overseas smart home appliance market. As for the pet field, many companies are also attacking overseas markets.

Today, the overseas market has entered the era of brand building. If sellers can strengthen their R&D and marketing capabilities, they may be able to overtake others.

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