After becoming the number one category on Amazon, it became popular again on TikTok

In recent years, more and more Amazon sellers have begun to turn their attention to emerging platforms such as TikTok and Temu .

Although they are both in the cross-border e-commerce industry, it is not easy to successfully deploy a new platform. After seeing the huge traffic brought by TikTok, many sellers also wanted to take advantage of this "flooding wealth". As a result, after investing huge manpower and time costs, they only got a few accounts with no traffic and a TikTok store with no orders.

However, as the saying goes, "some are happy while others are sad", a group of Amazon sellers have been doing very well after entering TikTok, and Sweetcrispy is one of them.

Amazon is No. 1 in the category, and it is popular again on TikTok

According to information, Sweetcrispy is a Chinese overseas brand focusing on furniture products. When its founder first established the brand, he clearly realized that product differentiation is crucial to stand out in the fiercely competitive market.

With this idea in mind, Sweetcrispy has been insisting on independent innovation and research and development since its establishment, hoping to develop advanced products and technologies to meet the needs of consumers while avoiding direct competition with similar brands.

At first, Sweetcrispy mainly sold its products overseas through e-commerce platforms such as Amazon. After searching, it was found that many products under Sweetcrispy were selected for the BS list of related categories. Among them, a small computer desk is the most eye-catching. Data shows that the sales volume of this desk has reached 2,000+ in the past month, with a total of 2,265 reviews and a comprehensive score of 4.5 points. 76% of consumers gave this product a five-star rating.

In addition, Sweetcrispy also has a number of home products including dressing tables, dining chairs, wheelless office chairs and double bed frames, which continue to lead in their respective segments.

In addition to Amazon, Sweetcrispy has also set up its own brand independent website. After entering sweetcrispy.com , it can be seen that the unit price of its products is higher than that of its products on Amazon. After all, there is no need to compare prices with similar products, and consumers are willing to pay for the brand effect.

On the brand introduction page of its official website, Sweetcrispy vividly tells the story behind the establishment of the brand: It turns out that before the founder of Sweetcrispy founded the brand, he had always sat in a very uncomfortable office chair while working, and he would feel sore in his back and waist and feel uncomfortable all over after working all day.

Therefore, the impulse to solve this problem became the opportunity for him to establish Sweetcrispy. Through this little story, Sweetcrispy cleverly conveyed its brand concept to consumers and narrowed the distance between itself and users.

Although Sweetcrispy has achieved some success in the cross-border circle, it is still difficult to quickly increase the volume on a new platform like TikTok . However, Sweetcrispy was able to top the TikTok furniture store list in a short period of time. What did it do right?

Sweetcrispy is going crazy on TikTok , with many of its stores on the list

Data provided by a third - party organization show that in the recent TikTok Shop furniture sales monthly ranking, there are actually several stores suspected to be under Sweetcrispy, including Sweet Furniture , Sweetcrispy Plus , Sweetcrispy Fun and Sweetcrispy Home, which occupy four places in the top ten, which is really exaggerated.

Take Sweetcrispy Plus as an example. Since its launch, the brand’s store on TikTok , Sweetcrispy Plus , has sold a total of 137,000 units and achieved sales of approximately US$9.02 million.

In terms of products, one of the hot-selling products in the Sweetcrispy Plus store is an indoor chair. The sales volume of this single product has reached over 70,000 pieces, with sales revenue of nearly one million US dollars. It can be said that this one product supports half of the store's business.

However, after searching on TikTok , it was found that the official account of Sweetcrispy Plus currently has only 1,417 followers. However, the video release frequency under this account is very high. Most of the content is short videos showing how to use its furniture products, and they will fully display the products in specific usage scenarios.

Of course, being able to achieve millions of GMV in a short period of time through a small store is definitely not enough relying solely on an account with more than a thousand followers. The secret of Sweetcrispy Plus is expert marketing.

It is understood that since Sweetcrispy Plus entered TikTok , it has simultaneously started its influencer marketing plan. Through the influencer marketing method, it has brought a large amount of sales and exposure to the brand in a short period of time.

Statistics show that Sweetcrispy Plus has reached cooperation with more than 600 influencers within a month , with a total of nearly 3,000 influencers, more than 5,000 related sales videos, and a total of over 10 million views.

Take a mid-level influencer as an example. This influencer has nearly 400,000 fans. The average sales of the sales videos he released exceeded 200,000. The sales effect is very stable . Sweetcrispy Plus has cooperated with him many times.

In addition, there are many smaller influencers who are also the key to Sweetcrispy Plus's rapid popularity on TikTok . These influencers may have fewer fans, but they are more cost-effective. In most cases, they basically do not need to spend any marketing costs. If they can produce a hit video, they will make a lot of money.

With this method of winning by quantity, Amazon's best seller Sweetcrispy successfully became popular on TikTok in a short period of time . Of course, this model is actually not difficult to operate. In addition to Sweetcrispy , many Amazon best sellers have already made money on TikTok .

Amazon sellers flock to TikTok

Some time ago, TikTok officially announced that it would expand the scale of its e-commerce business in the United States 10 times to US$17.5 billion by 2024. The huge increase has allowed many Amazon sellers to see business opportunities.

Some industry insiders even said that all of Amazon's hits can be replicated on TikTok and will most likely become hits again.

Recent third-party data shows that TikTok stores with monthly sales of $5 million are emerging in large numbers. In addition to some small and medium-sized sellers, some Amazon big sellers are obviously more sensitive to this new trend.

Zhengzhou furniture store Zhiou was one of the first merchants invited to join. By cooperating with influencers and launching multiple popular videos, it quickly attracted the attention of a large number of young users on TikTok and received hundreds of thousands of likes in a short period of time.

In addition, Aoji, Qian'an Technology, Eskimo, Guangdong Sweet Secret, Li Deming, Zehui Technology, Wantuo Technology Innovation and other major sellers are also recruiting TikTok operations or management personnel. The relevant personnel will be responsible for the discovery of celebrities, TikTok account management, content operation and promotion, daily operation and maintenance of TikTok stores and after-sales service, and improving product sales, brand awareness and user reputation.

However, TikTok is not a place where you can make money. Some sellers said that they have been doing it for more than four years, but the total account is still a loss. It seems that not everyone is suitable for deploying on a new platform. Sellers still need to carefully develop a multi-channel layout strategy based on their product attributes and specific circumstances.

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