SHEIN platform has covered 300+ urban industrial belts and has added more empowerment plans to continue to help industrial belts to expand overseas with high quality

"Going overseas" is undoubtedly one of the key words in the development of China's industrial belts today .

Since the well-known retailer SHEIN deepened its platform expansion and launched the "500-city industrial belt plan" on September 19 last year, the "going overseas fever" of domestic industrial belts has reached a new peak, and industrial belt sellers have accelerated their entry into the SHEIN platform. According to statistics, since 2021, the SHEIN platform has currently covered more than 300 different urban industrial belts across the country. In particular, the SHEIN platform's industrial belt overseas expansion plan has been accelerated in the past six months. Using technologically innovative flexible supply chains, digital platforms, and one-stop overseas empowerment service systems, SHEIN continues to inspire and help more industrial belts create new quality productivity and brand power for going overseas.

In order to better drive sellers to expand overseas and achieve long-term sustainable development, SHEIN has further strengthened its support for "new and excellent merchants" based on the previous seller full life cycle growth empowerment system, and launched the "New Merchant 90-Day Growth Training Camp" and "Excellent Merchant Support Plan". It is committed to providing sellers with refined and systematic cross-border e-commerce solutions, and striving to create a fair and transparent platform operating environment . It will work with sellers for long-term development and help Chinese manufacturing and brands expand overseas with high quality.

High-quality overseas expansion for win-win results, SHEIN adds two major seller empowerment plans

On the one hand, a large number of characteristic industrial belts are actively seeking breakthroughs and expanding sales scenarios; on the other hand , efficient and professional cross-border e-commerce platforms like SHEIN are continuously deploying and developing around the world. The intersection of these two trends has formed a new situation of going overseas where the two companies are in perfect harmony and have joined forces.

Under the new situation , how the industrial belt and cross-border e-commerce platforms can achieve long-term sustainable development and win-win results has also become the focus of the industry. Industry insiders generally believe that achieving "precise coordination " and "synchronous growth " of the capabilities of both parties is the key to achieving win-win results and high-quality overseas expansion .

It is reported that this time SHEIN has once again stepped up its support for "new and excellent merchants" and launched two new empowerment plans. First, all sellers who have settled in SHEIN can participate in the "90-day growth training camp for new merchants". SHEIN provides multiple benefits including a full set of 90 - day training for new merchants, cross-border Q&A, official communities, and hand-in-hand help for sellers to implement the necessary cross-border business methodologies such as opening stores, launching new products, attracting new customers, promoting activation and retention, and advanced marketing. Through a complete set of training, teaching methods, and providing tools, SHEIN hopes to help sellers systematically improve their comprehensive skills in global market sales, even if they have no experience in going overseas.

After becoming a seller on the SHEIN platform, SHEIN will provide more resource support to "excellent merchants " with good quality , contract performance , and transaction performance, including certain new product preferential treatment , increased opportunities to participate in marketing activities, further shortened settlement cycles, exclusive customer service, and even certain new product traffic tilt, in order to accelerate the incubation of sellers' products and increase sales, helping sellers improve their operating efficiency. At the same time, this system also helps sellers to conduct self-diagnosis and organize production operations more efficiently.

In addition, sellers in the industry belt continue to enjoy the "zero-cost entry" policy of "0 entry fee" and "0 promotion fee" when opening stores on SHEIN. Sellers only need to go through a simple and friendly registration process and submit the necessary qualifications to own their own online store on a cross-border platform like SHEIN, which is one of the first-tier international platforms. SHEIN provides clear platform rules and guidelines to help sellers perceive market changes in a timely manner, grasp market trend information, and master the way of going overseas. At the same time, SHEIN attaches importance to sellers' feedback , continuously optimizes and improves the sellers' experience in operating stores, and is committed to promoting friendly relations between sellers and platforms, sellers and overseas consumers , and building a win-win platform business ecology .

S HEIN 's overseas expansion requires not only sales, but also quality, innovation, and brand upgrades.

In recent years, going overseas has become a core issue that Chinese merchants have to face, but how to go overseas? Should they sell their products at low prices, or should they strengthen innovation, improve quality, and increase added value? On the SHEIN platform, cross-border sellers firmly believe in one thing: they want to increase revenue while also upgrading their quality, innovation, and brand, and the two are actually complementary.

Meng Zhou, who has been deeply engaged in party supplies in the Yangtze River Delta for many years, has a say in this regard. From a "small factory" to owning his own "modern large factory", it took only three years for Meng Zhou to achieve an amazing growth from zero to annual sales of 45 million yuan on the SHEIN platform, and set the goal for 2025 at 70 million.

Meng Zhou never thought that he had just launched a few regular styles with the mentality of testing the waters, but now with the empowerment of the SHEIN platform, he has become an expert in fashionable holiday gifts. The products he developed are dedicated to creating unique holiday decorations and gifts for consumers aged 18 to 40. The best-selling styles have covered hundreds of Christmas and Halloween ornaments as well as various difficult-to-make handmade styles. These products are very popular in overseas markets. In the past three years, Meng Zhou's sales have maintained an annual growth of more than 100%.

Moreover, with the store operation empowerment and support of the SHEIN platform, Meng Zhou can focus more on product development and production. Subsequent fulfillment-related overseas shipments and inventory management can be safely handed over to the SHEIN platform. The platform delivers the goods to consumers based on their orders with consumers, helping sellers and consumers complete transactions. In addition, the SHEIN platform recommends global celebrity marketing resources to featured sellers for free. Many fashion influencers choose to promote Meng Zhou's featured products. On the one hand, it enhances the decorative atmosphere and popularity of the influencer's social content. On the other hand, this objectively helps Meng Zhou's products go viral on overseas social networking sites.

With the support of SHEIN's extensive insights into overseas consumer trends, Li Rui's Jinjiang old shoe factory, where he had worked for ten years, quickly transformed into online sales and rejuvenated itself. Li Rui and his wife are the boss and wife of a Jinjiang shoe factory. They once envied their peers who started Amazon and independent websites, but they were deterred several times because of difficulties such as no cross-border e-commerce experience , lack of understanding of overseas consumers, and the fact that shoes suitable for domestic use may not be suitable for overseas use . It was not until May last year that they started to cooperate with SHEIN on the recommendation of a friend , just for one sentence: "It can be done without any basic knowledge, and it is more advantageous to have your own factory."

After opening a SHEIN store, the platform's store operation empowerment allows " old shoe experts " like Li Rui to devote more energy to the research and development of overseas hot-selling products . Li Rui can obtain product development empowerment, overseas trend guidance, market sales analysis, etc. from the SHEIN platform in a timely manner. "There are actually differences in the views on fashion at home and abroad. Sometimes domestic styles are too advanced. At this time, we become the trend leading a group of people, which is quite interesting." One of the hot-selling products currently sold by Li Rui's store on the S HEIN platform is the hip-hop style sneakers designed by himself .

After more than half a year of operation, Li Rui can sell thousands of pairs of shoes every day. Their goal for 2024 is to sell tens of thousands of pairs a day, a tenfold increase. "This is not difficult. We are already researching and trying more sports shoe styles, such as skateboard shoes, hiking shoes, casual shoes, etc." The ten-year-old shoe factory that once stood at the crossroads said goodbye to internal competition and ushered in the "second growth curve" on the SHEIN platform. It unexpectedly led the overseas new shoe trend in a dimensionality reduction manner. Li Rui is also optimistic and confident about the future. "The SHEIN platform has been very supportive and helpful for us to improve quality and creativity, which is what we want to do. The higher the quality on SHEIN, the easier it is to win the favor of consumers. Quality and creativity are exactly the only way for our ten-year-old factory to develop to the present, and SHEIN has given us a push."

In addition, the SHEIN platform provides different forms of entry and cooperation for sellers with different levels of experience. In addition to operational empowerment support, for brands with rich experience in independent operations, sellers can also conduct independent operations including self-management of product selection, listing, market strategy, sales, inventory, logistics, etc. SHEIN will use platform resources and brand experience to help their brands further develop and grow, and help expand their brand influence.

Continuous integration empowers the overseas expansion to be steady and long-term, SHEIN and the merchants in the industry belt work together

Since SHEIN's platform strategy was deepened half a year ago, with the influx of merchants from industrial belts, more and more merchants from industrial belts have opened up new sales channels through the SHEIN platform and completed quality and brand upgrades; and these high-quality Chinese-made products on the SHEIN platform have also become the favorite choice of fashion consumers around the world. SHEIN has won the championship in the 2023 global shopping APP download list - this is a typical two-way rush.

Overseas consumers are not only immersed in the new and unique online shopping experience brought by Made in China, but they are also happy to share their shopping achievements, showing off the fresh and good things they bought in large and small packages on social media. A survey released by Women 's Wear Daily shows that SHEIN has become one of the most popular purchase sources and fashion benchmarks for "unboxing" videos on T social platforms . In various unboxing videos , the exposure rate of "SHEIN" accounts for 42% of the total display of clothing and household items , and the topic tags related to #SHEINhaul have attracted more than 14.9 billion views on a single social platform .

Data.ai's "2024 Mobile Market Report" shows that fashion cross-border e-commerce SHEIN will win the global shopping app download volume championship in 2023

In China, SHEIN has also demonstrated its strong platform appeal, continuing to consolidate its integrated empowerment policies for industry belt sellers, and helping more and more industry belt sellers increase their overseas experience and achieve innovative leaps in capabilities by increasing analysis of international trends and precision marketing investment, as well as holding seller exchange activities for different categories from time to time.

Qin Ligang, the boss of the home furnishing industry, now has an annual sales of 40 million on the SHEIN platform. He has built a new factory in two years. In the factory covering an area of ​​10,000 square meters, more than 200 employees receive tableware orders from all over the world every day. While his peers in the past were still anxiously looking for customers, Qin Ligang was already working on his small goal for 2024: doubling the business volume and achieving a turnover of 80 million on the SHEIN platform.

But going back to the starting point when he first joined SHEIN, Qin Ligang admitted that SHEIN has always provided clear platform rules and guidelines, and meticulous overseas training, giving him very timely and practical help.

At that time, SHEIN employees visited Qin Ligang many times to discuss with him the business tips for cross-border expansion, such as the preferences of consumers in different countries, how to arrange the production rhythm in different peak and off-seasons, and put forward specific suggestions for improving product technology, etc. Qin Ligang said: "The relationship between SHEIN and sellers is mutually reinforcing and moving forward together, and it is a long-term and sustainable development. Many of my colleagues around me feel this way."

Qin Ligang can do business with confidence because the overall order volume of the SHEIN platform is relatively large and the growth is stable, and the platform rules are systematic and transparent. For example, in his category, merchants will be divided into different levels of ABCD according to their business conditions. Stores with many negative reviews will be rated at a lower level, and the traffic will decrease accordingly. The platform encourages sellers to improve quality and make good products through mechanisms, rather than blindly competing on price and who is cheaper.

Moreover, unlike some platforms where traffic usually tends to be directed towards absolutely low-priced products, the traffic distribution logic of the SHEIN platform is more scientific and transparent, and it pays special attention to supporting high-quality products and brands. With SHEIN's traffic support and the team's operating strategy, industrial belt factories and overseas brands represented by Qin Ligang can gradually establish their own loyal fan groups on the SHEIN platform.

As the 500-city industrial belt plan continues to deepen , SHEIN's industry-leading on-demand production flexible supply chain model is also splitting and blossoming from the apparel industry to more industries. While inspiring and helping more industrial belts to go global with cross-border e-commerce, it is also imparting and empowering this flexible supply chain method to more industrial belt sellers through platformization, thereby improving the industrial belts' grasp of the match between market demand and supply and jointly developing high-quality development.

From relying on the dividends of cross-border platforms to forming their own capabilities and then to developing their own brands, tens of thousands of sellers in industrial belts are accelerating their pace of going overseas.

Since the beginning of this year, the Ministry of Commerce has stated that it will take a series of measures to continue to cultivate cross-border e-commerce, vigorously promote the development of "cross-border e-commerce + industrial belts", encourage the transformation of traditional foreign trade enterprises, support leading enterprises to drive the coordinated development of upstream and downstream supply chains, and strengthen industry exchanges and training and promote the release of the "Guidelines for Intellectual Property Protection in Cross-border E-commerce". The Ministry of Industry and Information Technology stated that this year it will focus on building about 100 characteristic industrial clusters of small and medium-sized enterprises, promote the implementation of special actions to empower small and medium-sized enterprises with digitalization, and the central government has supported more than 40,000 small and medium-sized enterprises to implement digital transformation for three consecutive years to promote the development of small and medium-sized enterprises with specialization and innovation. A number of national-level preferential policies fully guarantee the transformation and upgrading of industrial belts.

With the favorable policies, there is a lot of potential for going overseas. Helping many domestic industrial belt sellers to upgrade their overseas business, win excellent reputation in the international market, upgrade their quality and brand while opening up sales channels, and embark on a path of high-quality development - this is the meaning of the SHEIN plan for industrial belts going overseas.

SHEIN

Going to sea