Black Friday online promotion lasts for 11 days, many sellers are preparing to clear out their stock at 50% off

Black Friday online shopping has been extended for a while, how much discount do you plan to offer to clear your inventory?

Amazon announced the Black Friday and Cyber ​​Monday promotion dates, which will last for 11 days, with a large number of products offering big discounts. Due to unsatisfactory order conditions, many sellers are gearing up to clear out their stock at 50% off.

The battle for Black Friday and Cyber ​​​​Monday has escalated this year. Platforms such as TikTok Shop, Temu, and SHEIN have entered the market to grab orders. TikTok Shop took the lead in firing the first shot of promotion, and the first week of Black Friday's battle report is promising. Temu was even joked by sellers that it was having big promotions every day... Black Friday and Cyber ​​​​Monday activities will evolve into a battleground where various platforms will cut prices to grab orders.

Amazon's Black Friday promotion starts on the 17th, and many sellers are preparing to clear out their stock at 50% off

Amazon has officially announced its Black Friday and Cyber ​​Monday sales, changing up the format of last year's holiday events.

Amazon is scheduled to start its Black Friday sale on Friday, November 17, and the Cyber ​​​​Monday sale will start on Saturday, November 25 and end on Monday, November 27. The Black Friday and Cyber ​​​​Monday sales will last a full 11 days , which is longer than the promotion time in previous years.

According to relevant reports, Amazon's Black Friday promotion will showcase the lowest prices of many products this year . For example, you can save up to 70% on selected Amazon devices and bundles ; you can enjoy up to 49% off on selected Vitamix blenders , up to 40% off on KitchenAid appliances , and up to 35% off on many other products .

This promotion will last for more than ten days. In order to keep consumers coming back to buy regularly, Amazon will launch big moves during Black Friday and Cyber ​​Monday.

Big move 1: During the event, new discounts will be launched every five minutes in a specific period ;

Big move 2: There will be a lot of discounts during the NFL game (the matchup between the New York Jets and the Miami Dolphins), which will be broadcast on Prime Video during Black Friday;

Big move three: To make it easier for customers to find deals they are interested in, Amazon provides personalized recommendations, including "Buy Again" (showing products that customers have purchased before) and "Continue Shopping" features (providing purchase suggestions based on browsing history ).

Big move 4: Customers can receive personalized discount notifications from Alexa 24 hours in advance for wish lists, shopping carts or other eligible items . By asking and commanding Alexa , customers can pay attention to discounts and make purchases.

Amazon’s promotions are great, and many sellers are ready to follow the platform’s lead, but more people are clearing out their inventory.

A seller introduced that according to the analysis in recent days , no matter whether it is a new product or an old product , as long as there is a large inventory, they are ready to participate in Amazon's Black Friday and Cyber ​​Monday member-exclusive events, with discounts of 30-50%, and a direct 50% discount for homogeneous and unsalable products .

In his opinion, clearing stocks will be the main theme of this year's Black Friday and online promotions. The low-price homogeneous sellers in the top 100 of BSR who have inventory should also pay attention to turnover rate. After all, sellers at the bottom of the rankings need to clear their inventory at low prices. In the past, everyone made money at low prices, and those at the top of the rankings did not have to worry too much. Now, if the low-price sellers at the top of the rankings do not have enough sales , their profits will be very small.

The fundamental reason that has driven a large number of sellers to clear their inventory at low prices is the bleak order situation. Many sellers have been hit by orders this year and their sales have been bleak. Now that it is November, most of them still have not felt the impact of the peak season orders.

Some sellers said that compared with last year, the order volume is much worse, especially after September. The old link has 20% more goods than last year. Fortunately, it was cut off during delivery . Even so , it is felt that it will not be sold out this year. The market is too competitive. Whoever does BD will place more orders. Anyone who comes up will directly rush to the lowest price. I can't bear it ! Another colleague said frankly: " The order is very bad. I shipped a lot of goods before. Now I just want to sell some of the inventory quickly . "

New products are more difficult. Some sellers are currently selling 30-40 links, and the ones that are doing well have about 4-6 links . The first batch of goods has a lot of stock , and about half of the products have few orders and are not profitable, so they can only be cleared out .

Sellers who are preparing to clear out their stock have their own frustrations! In the opinion of an industry insider, the fact that a large number of Amazon sellers choose to clear out their stock during the Black Friday online promotion has a lot to do with Temu and SHEIN "intercepting traffic", especially Temu's momentum is too strong, and it often ranks first in downloads, and many Amazon orders have been intercepted.

Temu, SHEIN, and TikTok join the Black Friday sales fray

Since its launch in September last year , Temu has now expanded to 47 countries, with over 223 million app downloads and 120 million monthly active users. By September this year, Temu's daily GMV reached $80 million, with an average of 1.6 million packages shipped per day, most of which were shipped to the United States. In the past year, about 9% of Americans have shopped at Temu.

Outside of the United States, Temu is also growing rapidly in other markets such as Europe and South Korea.

According to data.ai, Temu has topped the UK shopping app download list for five consecutive months, with more than 7.64 million downloads in the UK. From September 25 to October 9, Temu topped the app market in South Korea with 399,000 downloads. In early November, Temu became the most downloaded mobile application in the French market in the past three quarters.

Temu's rapid development is largely based on the "low price" strategy. Its ultra-low prices attract more and more buyers to "take advantage of the situation", and it relies on continuous low prices to attract more consumer groups. As cross-border sellers have said, Temu's prices have always been on sale . Obviously, during Black Friday and Cyber ​​Monday, Temu's low prices will have an impact on Amazon.

In addition to Temu, the low prices of SHEIN and TikTok are also lethal to Amazon, and the two companies' Black Friday online promotions have already started, which will last for up to one month or more.

On October 27, TikTok Shop took the lead in launching the "Black Friday Early Purchase" for an extremely long time. The Black Friday online promotion will be held for 35 days . During this period, TikTok Shop will launch multiple rounds of promotions including "Black Friday Early Purchase, Home, Digital, Trendy Category Day, Carnival" and so on.

TikTok's US store will "offer discounts of up to 50% to attract sellers to participate in its Black Friday plan ." Some brands have also received considerable returns. For example, Amazon native Wyze sold nearly 40,000 items on TikTok in September; smaller brands such as Made by Mitchell have also become popular on TikTok due to popular videos, and its brand's popular blush has sold more than 500,000 copies.

Not only is it gaining momentum in the United States, there are now more than 1.5 million sellers in TikTok Shop in the UK.

SHEIN has also launched its Black Friday promotion in advance . In addition to Black Friday, it will also offer a month-long Black Friday and Cyber ​​Monday promotion for more than 300,000 products in different categories , including fashion apparel, home decor, and gifts. SHEIN's discount activities will continue until early December .

The price cuts on SHEIN products will be updated throughout the month of the promotion . Free shipping will be available on select orders in November and all orders on Black Friday and Cyber ​​Monday.

A study by UBS shows that 83% and 74% of US consumers surveyed are aware of Temu and SHEIN , respectively, while 34% and 41% have shopped at Temu and SHEIN , respectively.

This year's Black Friday and online sales are characterized by super low prices and super long promotion time. Behind the escalating battle for traffic, a large number of cross-border sellers are struggling to move forward. If they do not change, they will be dragged down by low prices.

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