Amazing! Anker's half-year revenue exceeds 7 billion yuan

The cross-border “model student” is indeed amazing.

Recently, many cross-border listed companies have released their 2023 semi-annual reports, and Anker Innovations’ report card has also been released.

Data shows that during the reporting period , Anker Innovations achieved a total operating income of 7.066 billion yuan, an increase of 20.01% compared with the same period last year; net profit attributable to shareholders of listed companies was 820 million yuan, a year-on-year increase of 42.33% . Non-net profit was 545 million yuan, a year-on-year increase of 77.8%; basic earnings per share was 2.0176 yuan.

As we all know, Anker's product line covers multiple product categories such as charging, smart innovation, and wireless audio . Let's take a look at the details: the charging category achieved revenue of 3.483 billion yuan, a year-on-year increase of 18.29%, accounting for 49.30% of the total revenue ; the smart innovation category achieved revenue of 1.946 billion yuan, a year-on-year increase of 16.66%, accounting for 27.54% of the total revenue ; the wireless audio product category achieved revenue of 1.563 billion yuan, a year-on-year increase of 29.11%, accounting for 22.12% of the total revenue.

Anker sells its products through third-party platforms and its own independent websites . Currently, Amazon is the main source of sales revenue on third-party platforms, with operating income exceeding 3.9 billion, accounting for 55.87% of total operating income. Independent website revenue also performed well, with the six major independent websites ( Anker/ eufy/ soundcore/ Nebula/ AnkerMake/ AnkerWork) achieving a total revenue of 456 million yuan, a year-on-year increase of 112.59%.

Like other sellers, Anker has been constantly exploring new platform businesses and development opportunities, such as cooperating with well-known e-commerce platforms such as JD.com, Tmall, AliExpress, eBay, and Douyin. In the first half of the year, third-party platforms other than Amazon achieved a total revenue of RMB 456 million, a year-on-year increase of 36.04%.

In terms of regions , mature markets such as North America, Europe, and Japan are Anker's main battlefields , with North America accounting for 46.55% of total revenue. It is worth noting that although Anker's revenue in mainland China accounted for a small proportion in the first half of this year, its revenue growth rate increased significantly year-on-year.

As consumer electronics technology is updated and product iterations are accelerated, the life cycle of related technologies and products is shortened accordingly, the industry product structure is changing, and competitors in the same industry are accelerating the improvement of product technology, improved design and optimized marketing . The characteristics of consumer electronics "quick birth and quick death" are obvious at a glance, which puts higher requirements on sellers' rapid R&D capabilities, product structure optimization capabilities, marketing response speed and daily operation and management efficiency. In this environment, Anker undoubtedly delivered a perfect answer in the first half of the year.

In general, Anker's revenue growth year after year is largely related to its emphasis on R&D investment. In the first half of this year, Anker's R&D investment reached 599 million yuan, a year-on-year increase of 33.69%, and R&D investment accounted for 8.48% of total operating revenue. Up to now, 122 invention patents, 777 utility model patents and 270 appearance patents have been obtained in China, and many patents are being applied for.

With its profound brand accumulation and multiple advantages , Anker's brand awareness and market reputation continue to improve. In June 2023, according to the "BrandZ TM China Global Brands List" released by Kantar BrandZ TM, a global well-known brand ranking, Anker ranked top 13 for seven consecutive years and ranked first in the electronic accessories category.