How MrBeast, the world's top influencer, uses TikTok

Maybe you haven't heard of MrBeast (real name - Jimmy Donaldson), this YouTube celebrity is well-known overseas and is like a god. You can never imagine how legendary this 25-year-old young man is.

His YouTube account, MrBeast, has more than 160 million subscribers. Not only is he the most popular super-influencer on YouTube, he is also a savvy entrepreneur. His business empire has three main businesses. There is an independent website, ShopMrBeast.com, which sells MrBeast's peripheral products; Feastables, a snack brand that has achieved sales of tens of millions of dollars in just one year; and MrBeast Burger restaurant with more than 1,600 chain offline distribution points.

Any parent who sees this will sigh: Look at other people’s children!

Jimmy's journey as a content creator began when he was a teenager. Growing up in North Carolina, he was an avid video game player who often played against players from all over the world on his PC. In 2012, as a teenager, Jimmy created his own YouTube channel (MrBeast) and began posting a variety of video content. Initially, he mainly shared content related to video games, such as game tips, game reviews, and game challenges. These videos made in his spare time were very popular and had a very impressive number of views. Jimmy realized his unique creativity in content production and decided to run a content creator as a career.

In 2021, Forbes ranked MrBeast as the highest-earning YouTube content creator IP. Jimmy's income comes from multiple business lines: YouTube advertising revenue, brand cooperation, and other businesses extending around the MrBeast IP.

All business lines revolve around Jimi's strong content creativity and content production capabilities.

Jimmy's unique, content-centric approach to marketing has been a huge success, integrating content throughout the business system to create an experience that everyone wants to participate in.

MrBeast’s content marketing strategy is simply amazing! Let’s take a look at this chocolate brand owned by MrBeast: Feastables.

Before the brand was launched, Jimmy invested heavily to perfectly replicate a well-known super IP, "Charlie and the Chocolate Factory", the chocolate factory fantasy amusement park.

Buy a chocolate bar for a chance to win one of only 10 lucky tickets. Without spending a penny on promotion, the brand sold more than 1 million chocolate bars in just 72 hours on the independent store Feastables.com.

Who can resist such a fun experience!

The Chocolate Factory Fantasy Playground is a constant source of interesting content and traffic for the brand. Visitors can experience various games and challenges in the plot of the movie "Charlie and the Chocolate Factory": players can participate in festive eating competitions, sail along the milk chocolate river in a canoe, and make chocolate desserts in a cooking competition judged by celebrity chef Gordon Ramsay.

Videos of these visitors’ interesting experiences also received a large number of views, further amplifying brand communications.

Jimmy's unique, content-centric marketing approach has been a huge success. The Feastables brand has grown exponentially in a short period of time. According to Business Insider, as of May 2022, Feastables has achieved sales of more than $10 million, less than a year after the brand was founded.

MrBeast’s team, which has strong content creation capabilities, can get results on any social media and content platform. The Feastables brand official account on Tiktok has 1.2 million followers and 14 million likes.

Just click on a few Feastables brand TK videos and you can see the professionalism in every detail.

One word: "Absolutely!"

Let's take a look at a fan interview video that has been viewed over 10 million times and looks simple and crude. Every detail of each link is carefully designed to attract the audience's attention, mobilize the viewers' emotions to the greatest extent, and get the traffic of the top American stars at the lowest cost.

At the beginning of the video, in a supermarket, a black uncle quickly approached a girl who was concentrating on her phone. The strange uncle's greeting frightened the girl for some reason, and her slightly frightened, embarrassed and funny expression quickly caught the audience's attention, attracting them to watch and see what would happen.

Very beautiful hook and gold triple seconds design!

Then, Uncle Black asked a question: Are you a fan of Taylor Swift?

Taylor Swift is a superstar! The celebrity topic has aroused the interest of most of the audience and they continue to watch.

After getting a definite answer, Uncle Black made a strong request: Do you want to buy Feastables chocolate bars? Now!

In this part of the video, the Feastables chocolate bar brand exposure is seamlessly embedded. The rhythm is tense, happy, and funny!

After the girl successfully paid, the black uncle suddenly asked a serious question that made all the audience envious and jealous: "If I give you a front-row ticket to Taylor Swift's concert, will you go?"

The expression on the girl's face froze for a second, and then her emotions suddenly erupted like a volcano and got out of control.

Shocked, covering face, choking, stamping feet, screaming!

Even through the screen, I can feel the shock of this feeling, which is even more fortunate than winning a jackpot worth hundreds of millions.

Who can scratch it away and not continue to watch the sequel?

Come and experience the explosive atmosphere coming from the front row of the concert!

Every part of this video is closely linked, and every detail fully mobilizes the audience's emotions. Curiosity, humor, jealousy, envy. Step by step, the audience is hooked to watch it, unable to stop. How can such a video performance not be beautiful!

It can’t be rowed away. It can’t be rowed away at all!

With the cost of a ticket, you can get the traffic of the top stars.

With such insight into human nature in content marketing, the sky is the limit for this 25-year-old young man!