Sanxingdui, Henan Museum and other 5 major museums launched new joint archaeological blind boxes on Double 11, making Tmall a hidden model

During this year's Tmall Double 11, the usually aloof and serious museums became lively . Sanxingdui , Henan Museum , Gansu Provincial Museum , Suzhou Museum , and Luoyang Museum joined forces for the first time, bringing together treasures from each museum's collection and launching a set of 15 limited edition archaeological blind boxes - "National Treasures Have More Than One Side, Fun Series Archaeological Blind Boxes". Among them, the Tmall image was made into a hidden model, and winning the Tmall model could be exchanged for the full set of blind boxes.

The museum thoughtfully prepared a Luoyang shovel in the blind box , allowing consumers to immerse themselves in the fun of archaeology . It is reported that from November 8th to 11th , this set of blind boxes will be pre-sold simultaneously in the Tmall flagship stores of the five major museums .

As a "team building party" in the museum community , the five major museums all brought out the most "fashionable" cultural relics : the Sanxingdui pottery pig looks like the pig in the game " Angry Birds " ; the clothes of the Tang Sancai figurines pulling the Hu people are actually the popular colors of 2021 , and the clothes are not bad ; the painted pottery sitting female musicians are comparable to the "rock band" of the Tang Dynasty ...

These artifacts are interesting . The painted pottery maid seems to be saying , "After a day's work , get up and have fun . " The Hu figurines with clenched fists and bent arms seem to be saying , "Go hard today, too ! " Netizens said , " I drew a blind box on Double 11 , and I got an emoji . " " Could it be a modern person who 'traveled' back in time ? Love it . "

"Archaeological blind boxes bring cultural relics to life . Traditional culture can be trendy , and museums can be cool , " said the person in charge of the Henan Museum's Tmall flagship store . On the eve of Double 11 , the Henan Museum , Xi'an Museum and other groups entered Tmall . Because of the invention of the archaeological blind box , the Henan Museum has attracted young people on Taobao and Tmall , and has become this year's top "Internet celebrity" .

As the younger generation’s cultural confidence grows, museums’ cultural creations are ushering in a new era. On the first day of Tmall’s Double 11 sales this year (as of 10 a.m. on the 1st), museums’ cultural creations surged by more than 400% year-on-year, becoming one of the biggest dark horses this year . Currently , there are only two days left until Double 11 , and major museums are actively preparing for the big day .

Tmall Double 11 Museum Blind Box