Double 11 and Black Friday are followed by the World Cup! AliExpress sellers will usher in the year-end counterattack moment!

This year's overseas consumers really need a powerful promotion!

At the end of the year, "Double Eleven" and "Black Friday" will coincide with the World Cup. How can domestic cross-border sellers make good use of this "epic" opportunity to achieve explosive sales?

The three keywords proposed by AliExpress this year may help cross-border sellers.

To help Chinese products go global, AliExpress proposes three key words

At the Chinese Products Going Global Summit on September 22, Zhang Kaifu, head of the AliExpress Global Cross-border Platform Center, mentioned three key words of AliExpress. These three key words show AliExpress’s firm determination to work with more small and medium-sized enterprises to make Chinese products go global.

Keyword 1: China's high-quality supply

The first key point that Cave put forward is that AliExpress will continue to unswervingly help high-quality domestic products go overseas.

In recent years, we have witnessed the hot sales of high-quality domestic products on AliExpress, and we have also witnessed more Chinese sellers paying more attention to the layout of the local platform AliExpress after experiencing the overseas "store closure wave".

Innolux, which is committed to the research and development, production and sales of smart devices such as panoramic cameras and sports cameras, has successively captured blue ocean markets such as Brazil, South Korea, and Spain through AliExpress in 2021, helping its business to achieve rapid growth; the market conditions were downward in 2021, but Dreame Technology's performance in overseas markets continued to grow against the trend. In June, its vacuum cleaners topped the sales list of vacuum cleaners above 300 euros on AliExpress in Europe.

For sellers, the typical seller profile that achieves excellent sales performance on AliExpress is often like this:

1. Good products from the source factory;

2. Ability to provide good fulfillment services and improve product quality;

3. Have good user understanding.

Yien.com noticed that "cheap" is not a must here. It can be seen that in the future, AliExpress also hopes to support a group of new domestic products that can be sold overseas at a high net value; at the same time, supporting high-quality domestic merchants and special supplies will also help to break the "involution". In the future, the export of new domestic products will not only be the OEM business with the lowest profit in the minds of overseas consumers.

Keyword 2: Adhere to a more deterministic service experience

The word "certainty" appeared many times in this summit. Combining with past information, it can be seen that making domestic products shipped overseas faster and making consumers' receiving experience more certain have been the top priorities of cross-border e-commerce in recent years.

Shopkick's survey of more than 10,000 American consumers shows that 59% of consumers care about whether the goods can be shipped quickly. Obviously, in order to capture overseas consumers, sellers must provide high-quality fulfillment services in addition to providing high-quality goods and good prices.

Fulfillment services have always been the biggest focus of AliExpress user feedback. This year, AliExpress continued to consolidate its logistics infrastructure, and the business growth of its preferred warehouses and overseas warehouses has achieved high double-digit or even triple-digit growth.

With the vigorous development of the platform, the existing "X-Day Delivery" capabilities have achieved full coverage of more than a dozen key countries, especially the "X-Day Delivery" labeling, channel resources and other rights and interests, which can encourage overseas consumers to make purchasing decisions and let consumers buy more.

  Figure: AliExpress Yiwu Preferred Warehouse is ready for 2022 Double Eleven

This year, AliExpress continued to increase investment in the construction of overseas warehouses, preferred warehouses and other logistics infrastructure in key markets such as Russia, Spain, France, Brazil, South Korea, and the United States. In 2022, the preferred warehouse business achieved more than 6 times growth.

For sellers, stocking overseas warehouses can achieve 2-7 days delivery to Europe (2 days delivery to core cities) and 5 days delivery to the United States; stocking preferred warehouses in Russia, Spain, South Korea, and the United States can achieve a time efficiency experience similar to local delivery.

Keyword 3: Adhere to the unique user mindset of different national markets

At this summit, the concept of "unique user mindsets for different countries" was first highlighted. The key point is to answer the question of overseas consumers: What do you think you want to buy when you see this platform? This will drive the layout of sellers.

At the meeting, Cave listed popular consumer goods in different key countries. Currently, the fastest growing regional markets on AliExpress have their own popular goods. The following new trend categories in different regional markets are as follows:

Russia : mobile phones, tools, sports, home furnishings, home decoration, mother and baby, toys;

Europe (Spain, France): projectors, pets, camping, kitchens, wigs;

United States: wigs, home furnishings, home decoration, women's clothing, sports, and auto accessories;

Brazil: digital technology, home decoration, tools, and outdoor travel;

South Korea: women's clothing, digital technology, sports, home furnishings, and auto accessories;

Middle East: electric toothbrushes, coffee machines, hair removal devices, and household cleaning appliances.

From a merchant's perspective, why is the unique mindset of different national markets important?

Here is an example that I know of. HiBREW, a Chinese coffee machine brand, is a high-quality Chinese coffee machine merchant on AliExpress. Its founder, Kenny, discovered in his business on the AliExpress platform that “North American consumers prefer coffee without oil, some Southeast Asian customers prefer Italian and French coffee, and Middle Eastern consumers value cold brewing because of the hot weather.”

Later, after HiBREW customized different products for different regions, some styles became popular. In particular, a cold brew coffee machine was highly praised by consumers in the Middle East, making HiBREW coffee machines a hit in overseas markets.

Sellers can learn from HiBREW's approach and provide different services for different national markets. Especially in the context of declining global consumer demand, sellers must carry out more refined operations to further improve their performance.

Overseas Double 11 sales to boom

By the end of this year, European and American consumers will be more sensitive to product prices.

MasterCard Spending Pulse research shows that in the face of inflation, American consumers are willing to spend a dollar in half. Although consumers are more cautious in purchasing, e-commerce sales are expected to grow because online channels allow consumers to check prices in real time, and more consumers will "save up" and wait for the end-of-year promotion to buy.

Therefore, according to the estimated data, Cave revealed: "This year's 'Double Eleven' and 'Black Friday' will meet the strong stimulation of the World Cup, and overseas consumers will have a new round of consumption at the end of the year."

It is understood that this year's AliExpress "Overseas Double Eleven" will officially start investment promotion on September 26, and the entire investment promotion activity will last nearly one month.

The overseas Double 11 preheating will start on October 29th, and sales will start on November 1st! Compared with the preheating time of more than 10 days in previous years, this year's preheating time is greatly shortened, which is convenient for buyers to see the big promotion and take quick action to "buy as soon as they see it." It helps sellers lock in business opportunities in advance, and can also relieve sellers' delivery pressure and avoid time delays.

The entire "Double Eleven" will be connected to "Black Friday", and with the World Cup in between, the outbreak period will be greatly increased!

In order to facilitate sellers' participation and help them to increase their sales, during the Double 11 period, in addition to shortening the preheating period and quickly launching the promotion, AliExpress will also make the following planned activities:

1. Simplify the registration process: Compared with the inconvenience of previous years when cross-border sellers had to register for Overseas Double Eleven and Black Friday separately, this year AliExpress will unify the design of these two promotions, greatly simplifying the process; sellers only need to import with one click and register for the "Overseas Double Eleven" and "Black Friday" events simultaneously.

2. Opening a special World Cup event for the first time: AliExpress announced that it will attract attention from the global event World Cup during this Double Eleven, and will open a special World Cup event for the first time. At the same time, it will invite big-name stars to endorse it, so that domestic brands can have more traffic exposure.

3. The largest investment drives a longer explosion: the largest platform direct subsidy in history, price reduction, more sales; the platform will also invest in inviting 100 top overseas influencers to promote merchants and bring more consumers

4. Logistics support increases certainty: AliExpress’ “X-Day Delivery” logo will be clearly displayed at each purchase stage to increase consumers’ willingness to shop.

Figure: World Cup logistics line in AliExpress Yiwu Preferred Warehouse

Plan ahead and seize the opportunity of explosive sales

As a seller, if you don’t want to miss the explosive opportunity of Double Eleven, you can keep up with the pace of AliExpress and make the following arrangements in advance with big sellers:

1. Actively cooperate with compliance diagnosis, combine platform training guidelines, and complete compliance certification;

2. Encourage overseas warehouses and preferred warehouses to stock hot-selling products, ensure inventory, quickly ship goods online, and ensure a 72-hour delivery and online rate for goods;

3. Focus on cross-border supply chain to ensure the quality and competitiveness of our own products;

4. Actively participate in marketing activities, distribute traffic inside and outside the site, and continuously improve brand and user understanding;

5. Carry out product selection, pricing and user operations by region, and focus on national markets where the platform has made key investments.

With the Double 11 and the World Cup approaching, AliExpress sellers should make good use of this opportunity to achieve further sales growth. At the Chinese Products Overseas Summit, the three keywords of AliExpress pointed out the platform's next focus. We expect that during this year's Double 11 promotion, more sellers will place orders on AliExpress, allowing Chinese products to go global and sell quickly around the world.

AliExpress

Overseas Double Eleven