The COVID-19 pandemic has brought about three major changes that have helped Best Buy’s omnichannel transformation

In 2020, the COVID-19 crisis caused the offline retail industry to fall into trouble. In order to reverse the loss, some retailers faced the challenge and transformed to e-commerce. It turned out that this transformation was successful, and online groceries, household goods and electronics all benefited from the COVID-19 pandemic and rebounded.

While this sales growth is exciting, it also brings some challenges. Best Buy's CEO said that it must change the way its business operates and plans to continue to respond to changes in consumer behavior after the COVID-19 pandemic, and said that in March 2020 , three major changes during the first outbreak of the COVID-19 pandemic still affect today's operations.

Online shopping has become very important for people. Children are studying at home and a large part of the population is working remotely, which has triggered the demand for home computer equipment and accessories.

The way retailers deliver products is changing. Consumers are shopping online at an unprecedented rate, and new delivery methods such as curbside pickup are coming into view.

Employees need to work differently. Before the COVID-19 pandemic, employees’ jobs were routine and structured. This new operating structure requires flexible adjustments to the workforce to take into account new delivery methods, such as curbside pickup.

Best Buy's CEO said all of this happened overnight and is growing.

At the beginning of the COVID-19 pandemic, Best Buy closed a large number of stores and operated with home delivery and curbside pickup . But as in-store shopping restrictions in the United States began to ease in late spring and early summer, Best Buy reopened and found that consumer behavior had changed and people were keen to shop online.

Relevant data shows that as of the third quarter of 2020, Best Buy 's online sales increased by nearly 175% year-on -year. It is reported that this is related to Best Buy's continuous improvement of its e-commerce infrastructure and its omni-channel shift.

In addition, Best Buy said that it has been investing in its supply chain for four consecutive years and is doing its best to meet these large-scale demands, hoping to provide customers with a good shopping experience to drive its omni-channel development.

Best Buy

Transformation

epidemic