The launching ceremony of the Guangdong University of Technology Asian Team was successfully held in Shenzhen

On February 24, the launch ceremony of the Guangdong University of Technology Amazon team was successfully held in Shenzhen, which is known as the "City of Cross-border E-commerce". The launch ceremony was hosted by the Guangdong University of Technology Shenzhen Alumni Association and the Guangdong University of Technology Shenzhen Alliance, and organized by Ant Interconnect. Dozens of Amazon sellers from the Guangdong University of Technology Alumni Association and the Guangdong University of Technology Shenzhen Alliance, as well as industry leaders such as Tiger, Vice President of Wanyitong, and Kelly, CEO of Eurora China, attended the launch ceremony.

In 2022, my country's cross-border e-commerce imports and exports reached 2.11 trillion yuan, an increase of 9.8%. Among them, exports reached 1.55 trillion yuan, an increase of 11.7%. The rapid development of my country's cross-border e-commerce in recent years is obvious to all. However, due to the particularity of the industry, there is not much communication between individuals in it, and even the depth of communication between sellers and sellers, and sellers and service providers is very limited.

As the wave of going overseas continues to rise, competition among cross-border e-commerce sellers will inevitably become more and more fierce in the future. The strong market fluctuations in the past two years have forced sellers to urgently obtain more and stronger resources as support.

The Guangdong University of Technology Amazon Team was established in this context. Its purpose is to enable Guangdong University of Technology alumni who work at Amazon to learn from each other, work together and make progress together. The core values ​​of the Guangdong University of Technology Amazon Team can be summarized as "five commons", namely, learning together, encouraging together, sharing together, creating together and winning together.

"The Guangdong University of Technology alumni organization is the basis of trust, covering professionals from all sectors, forming an advantage of competing for strengths. The future competition will be a competition between circles, and the Gongya team came into being!" said Liu Tongqing, an alumnus of Guangdong University of Technology and one of the leaders of the Gongya team activities. The resource behind it, Ant Interconnection, is focused on providing logistics optimization solutions and supply chain solutions for growing sellers.

When talking about the reason for the establishment of the Guangdong University of Technology Asia Team, Pan Jingwei, president of the E-commerce Branch of the Shenzhen Alumni Association of Guangdong University of Technology and squad leader of the Guangdong University of Technology Asia Team, said that many sellers made money during the bonus period of cross-border e-commerce, but now the era of wild growth has passed. How to make money in the second half has become a question that must be considered. Several main leaders of the e-commerce branch took the lead in establishing the Gongya Team in the hope that Guangdong workers can improve their own level and cognitive ability and continue to survive on Amazon.

In addition to announcing the official establishment of the Guangdong University of Technology Asia Team, the event also shared a lot of useful information.

Every seller has a brand dream in his heart, but many sellers often face the situation that they build a brand with full of passion, but in the end they are hit to pieces by reality.

Zheng Dongping, who graduated from the Design Department of Guangdong University of Technology and has been working in the design industry for many years, directly pointed out in his sharing that it cannot be said that a considerable number of companies have no awareness of branding, but it can only be said that most of them eventually became grocery stores.

He said that sellers should understand that building a brand is to make the product more solid, and the product team should spend more time focusing on the users they serve rather than competitors.

In the past, the purpose of sellers building brands was more to generate brand premiums, form greater stickiness with users, and comply with Amazon's rules. However, after 2020, the emergence of Amazon's third-party brand acquisition companies has provided Amazon sellers with another way out.

Another guest shared that acquisition companies that were quiet last year due to the market downturn have become active again this year and are constantly approaching new projects. European acquirers are particularly active. If all goes well, some acquirers will be successfully listed in the first half of this year. The guest reminded that if sellers want to sell their brands, they can pay more attention to European acquirers.

At the end of the event, the Guangdong Gongya Team set a three-year goal to land. Lai Muhui, the founding president of the Gonghai Alliance, took the oath as a representative of the sellers and stated that in line with the goal of all Gongya teams, Ant Interchain will hold a cross-border e-commerce industry exchange event every month to promote learning, communication and progress among team members, and provide capacity building in the three major areas of strategic reconstruction, tactical optimization, and combat power reinforcement.

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