What is Furrytail? Furrytail Review, Features

Founded in 2018, Furrytail is a pet products brand and the first full-category brand for cats, covering all the cats’ food, clothing, housing, transportation, food, drink and entertainment.

About Furrytail

• Furrytail's office is located in Zhejiang, and its operating unit is Hangzhou Wuwei Pet Products Co., Ltd. The brand has always been user-centric, insisting on creating value for users, and has many fans. It has a clear and detailed understanding of its positioning in the domestic market, and serves young (post-90s/95s) cat owners (mostly women);
• Furrytail provides all the needs of cats in all scenarios, including food, clothing, housing and transportation. With this positioning, Furrytail completed five rounds of financing in two years and quickly opened up the domestic market. Its cat bed was authorized to many stores, and the cumulative sales of cat litter were millions of bags.

Development History

- In March 2018, the Weiba Life brand was officially put into operation, and won the attention of celebrity users with its cutting-edge design. In April, it received nearly 10 million yuan in angel round investment from Morningside Capital. In August, it won the Shanghai Design Week Life Aesthetics Design Award, and the Asian Pet Show PFA2018 "Annual Original Product Top 1" and "Annual Packaging Design Top 1" awards. In November, the Pre-A round received tens of millions of yuan in investment from Volcano Stone Capital and old shareholder Morningside. In December, it won the "Annual Cutting-edge Brand Top 1" award from Pet Industry.

- In February 2019, it entered 12 mainstream online platforms such as Tmall, Xiaomi, NetEase Yanxuan, and Xiaohongshu, and was sold in more than 2,500 online stores. In March, the full line of products covered 12,000 stores across the country, and had exclusive agents in 10 countries overseas. In May, the food light machine smart feeder landed on Xiaomi crowdfunding, breaking the pet industry record with a record of 6.06 million. In July, it received 80 million A and A+ rounds of financing led by Xiaomi Strategic Investment, and old shareholders Morningside and Volcano Capital followed suit. In August, it won the Asian Pet Show PFA 2019 Annual Product Design Award / Annual Packaging Design Award / Annual Top 5 Popular Cat Products Three awards, in October, it won the "Shangge Fashion Design Award Special Award" and "Shangge Commercial Value Award Special Award" two awards, on December 20, it won the 2019 "Golden Wheat Award Case Award Pet Products Bronze Award";

- In 2020, on January 4, it won the 2019 "Zhejiang Emerging Brand Award". In February, in the face of the sudden epidemic, Weiba Life donated 3 tons of cat food to Hangzhou Animal Health and Wuhan Animal Health Organization. On June 29, it was selected into Hangzhou's "100 Million US Dollar Company·Future Unicorn List", becoming the most promising new consumer brand in Hangzhou. In August, it won the Asian Pet Show PFA2020 "Annual National Trend Brand Award" and "Annual Packaging Design Award". In November, it was selected into the "24 New Voices" 2020 China Consumer Upgrade Field Top 100 List. In December, it became the first Chinese brand to reach a strategic cooperation with the University of Pennsylvania and the World Small Animal Veterinary Association. The CEO has been selected for the Forbes China 20 Potential Women in Business List and the Forbes 2020 Under 30 Elite List.

-In January 2021, Weiba Life won the "2019~2020 Pet Owners' Favorite Brand" award in the China Pet Industry White Paper. In March, it took the lead in proposing and formulating the RAW8:1:1 raw bone and meat gold standard, and launched the RAW8:1:1 series of raw bone and meat freeze-dried, raw bone and meat freeze-dried biscuits, and raw bone and meat staple food cans, redefining the cat staple food solution. In April, it joined hands with pet industry experts to hold the 2021 Cat Nutrition and Health Summit Forum at Lakeside University, inviting internationally and domestically renowned raw bone and meat feeding experts and nutrition teams to discuss cat diet solutions. It is the highest-level special seminar in the country.