AliExpress announces top 10 hot items for overseas 618 promotion: high temperature floor fans and car refrigerators

AliExpress's overseas 618 promotion has just ended, and AliExpress announced the top ten best-selling products, which are overseas business opportunities that cross-border merchants can focus on in the near future . During the 618 period, AliExpress continued to grow rapidly in many countries, ranking first in the shopping app download list in South Korea and climbing to the top three in Brazil.

  (AliExpress 2023 Overseas 618 Promotion Hot-selling Products)

AliExpress's traditional advantage of 3C digital categories remains strong, with tablets, domestic mobile phones, Bluetooth headsets, etc. shining brightly overseas, with single products exploding more than 10 times month-on-month ; as many parts of the world are experiencing high temperatures , summer cooling products with both good looks and strength, such as floor fans and car refrigerators, are also becoming hot-selling; "outdoor group" camping lights and road wheel groups declare people's desire for nature after the epidemic is over; genuine leather sandals are popular in Europe and the United States, and fashion items sapphire watches have increased more than 13 times ...

In different national markets, there are more segmented business opportunities worthy of attention.

Brazil has a strong momentum of explosion , with cleaning tools, toy models, auto parts and accessories achieving triple-digit growth compared with last year. Game controllers, outdoor speakers, mechanical keyboards, 3D printers, false eyelashes and other single products have performed outstandingly.

South Korea is a market where AliExpress has grown rapidly since last year. The user usage time has surpassed that of Coupang, a South Korean e-commerce giant, and it has remained at the top of the South Korean shopping app download list during the promotion period. Computer office, sports and entertainment, and consumer electronics have become hot-selling categories. The 3,000 monitors prepared by the monitor merchant Zeuslap in the Weihai warehouse were sold out on the first day, and the first-day performance exceeded 2 times the entire June 18 last year .

In the Middle East, small appliances with high unit prices, such as coffee machines, floor sweepers, hair removers, and driving recorders, are very popular. Interestingly, the demand for Middle Eastern evening dresses also surged during the 6.18 shopping festival. According to an AliExpress clerk, the overseas 6.18 shopping festival is close to the Eid al-Adha festival in the Middle East . During such major festivals, women will dress up formally for gatherings with friends and relatives. However, local dresses are expensive, so cross-border products have more advantages.

Consumers in Spain and France are beginning to prefer "practical" shopping, with household new energy products continuing to sell well, and seasonal products such as mosquito lamps, rat zappers, and handheld fans also being sold out.

With the strong promotion of the top internet celebrities in the United States, wigs have exploded. With the arrival of the US National Day and the summer vacation season, travel and gardening have become trending consumer demands, and a large number of hot products have emerged in categories such as auto parts, sports and entertainment, and home improvement tools.

In Russia, another advantageous market for AliExpress, mobile phones, office computers, and auto parts are growing rapidly. It is worth mentioning that AliExpress is promoting the construction of a bonded warehouse in Uzbekistan , which will further reduce costs and improve efficiency for merchants targeting Russia. It has been put into testing during the 6.18 period .

Aliexpress

Overseas 618

Top Ten Hot Items