What is Sprout Social? Sprout Social Review, Features
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Founded in 2009, Sproutsocial is a privately held company that makes social media management tools for helping businesses grow their social media presence. The web application integrates multiple social networks where consumers are engaging with businesses and brands. Sproutsocial also offers team or individual engagement and publishing tools with in-depth analytics, brand monitoring, competitive insights and social CRM features. Sproutsocial is known for its intuitive, easy-to-use web and mobile platforms. Companies of all types can use Sprout Social to manage, observe and track their company's performance on social networking sites such as Twitter, Facebook, Foursquare, LinkedIn and Yelp. Sprout Social offers low-priced monthly service fee plans for small businesses, and they are targeting the mid-market in this area. The services they provide are strong enough for small businesses and small companies. Their model is a bit like HootSuite, but not as expensive as Vitrue or Buddy Media. Sprout Social provides companies with a service to help them manage their reputation among social network users such as Facebook, Twitter, Yelp, LinkedIn, Foursquare and Gowalla. For example, if a customer "checks in" at a business place, the company using the Sprout Social service will be notified and respond. Now Sproutsocial has launched a mobile version for the convenience of customers.The functionality of Sproutsocial is actually similar to that of Iconosquare. Picture preset function You can also preset posts for Facebook and Twitter Analyze hashtag performance and user regionality Below is the backend of Sproutsocial. You can see that this tool provides powerful analytical functions, as shown below: |
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