What is NOWRAIN (women's clothing brand)? NOWRAIN (women's clothing brand) Review, Features

NOWRAIN (women's clothing brand) is Vipshop's first women's clothing brand to be launched overseas.

About NOWRAIN (women's clothing brand)

NOWRAIN built its own brand website as early as 2019, mainly targeting Gen Z in Europe and the United States. NOWRAIN is backed by Vipshop, has strong supply chain resources and brand operation experience, can quickly enter the overseas market, and its products are also attractive enough.

Advantages of NOWRAIN (women's clothing brand)

• NOWRAIN is backed by Vipshop, has strong supply chain resources and brand operation experience, can quickly enter overseas markets, and its products are also attractive enough.
• In product development, NOWRAIN designs styles, sizes, and patterns that are more in line with the aesthetic characteristics of European and American people. It also makes adjustments to its brand positioning to better meet the needs of European and American Gen Z for personalization, functionality, comfort, and cost-effectiveness.
• NOWRAIN targeted TikTok's traffic growth dividend, quickly entered and focused on laying out TikTok's e-commerce track.