Hitoor Browser launches a new brand, redefining the tools for going global

In the era of feature phones, Steve Jobs opened the door to the new world of smartphones with a touch screen , breaking through the "antique social methods" and changing the rules of human social interaction . When "technological innovation" is verified by the pioneers as a feasible "leapfrog" route, countless followers begin to follow suit.

Recently, Hit o or Browser announced a brand upgrade, launching a new Chinese name : Niumai Browser , and reshaping its brand LOGO , positioning , and strategic business deployment .

How will this rising star with geek genes blossom with vitality after "reinvention" and safely help cross-border sellers to tap into new overseas markets?

01 Focusing on the cross-border e-commerce track, redefining the tools that are urgently needed for going overseas

In 2003 , Taobao announced that it would become free, and a large number of small and medium-sized sellers flocked in, creating the subsequent e-commerce growth miracle. Now, with the rapid development of cross-border e-commerce, this phenomenon is repeating itself.

An obvious signal is that in the past decade, the scale of the cross-border e-commerce market has grown from 2.1 trillion yuan in 2012 to 15.7 trillion yuan in 2022, more than seven times.

The explosive growth of the market size is driving every participant in the cross-border chain forward. Focusing on the cross-border ERP track, although brands with different positioning have different development focuses at different stages, the most frequently used words are nothing more than "product innovation" and "technology upgrade".

Nowadays, fingerprint technology browsers have become a must-have tool for cross-border people. Hitoor Browser draws inspiration from the long-tail needs of many merchants, spends energy on research and collects user feedback, in order to optimize and iterate product functions and polish product performance.

From the user side, the user groups of Hitoor Browser are mostly concentrated on the huge number of mainstream e-commerce platforms such as Amazon and Shopee . And as the popularity of TikTok e-commerce continues to rise, TikTok merchants have also become one of the sources of its user channel expansion .

Niumai Browser accurately locates the user group, and with the continuous efforts on the technical side, it directly drives the continuous increase of market share, and the increase is obvious. Four months after its launch , the number of registered users has reached nearly 20,000 , which has been recognized by cross-border sellers.

"I think Niumai browser is very professional and safe, the operation interface is user-friendly and friendly, and the customer service response is very timely. I have been recommending it to my friends. With Niumai , team members can configure the environment in a unified manner, and the operation procedures are also standardized. There is a clear improvement in customer account management and team efficiency. Our business has achieved breakthrough growth, the operation of the entire solution has become more mature, and customers are very satisfied with the service. This is due to Niumai's ability to continuously meet our various needs. We expect our business to have explosive growth in the future . " The first batch of users who experienced Niumai browser said truthfully.

Since its launch, Niumai Browser has been recognized by many first-line sellers due to the efficiency released by its technological innovation. It is deeply developed based on the world's most popular Chromium kernel, seamlessly integrating container, network security and browser technologies to create an open platform with the concept of "cloud security". Its core product advantages such as secure operation protection, multi-platform simultaneous operation, employee collaborative management, zero-cost multi-person collaboration, and full-scenario plug-in support effectively improve the operational efficiency of cross-border merchants and help achieve cost reduction and efficiency improvement.

The founding team and core employees of Hitoor Browser basically come from major domestic Internet companies. Each of them has more than 10 years of experience in the Internet industry. They have a set of scientific and complete methodologies in technology, supervision, policy, users, etc. , which laid the foundation for the rapid evolution of product innovation .

02The brand logo is completely renewed to create a new overseas brand image

In order to more "accurately" display the brand's connotation to the public, Niumai Browser took the opportunity of this brand upgrade to announce a new brand LOGO and released three core keywords to the outside world - openness, specialization and verticalization .

The newly released Niumai browser's new LOGO opened the "lock" of the original logo , from " locked" to "unlocked", and finally formed a unique bull horn shape .

Figure /Comparison of the front and back LOGO

While keeping the "fingerprint" pattern unchanged, the "unlocked" shape of the new LOGO is more in line with the new Chinese name "Niumai Browser" than the previous "closed lock", and can better reflect the " more open " , " more pragmatic " and " more persistent " cross-border geek spirit in the brand's genes .

"From the product technology architecture at the creative end to the full-scenario application of merchants, the R&D team of Hitoor Browser always maintains the ' curiosity and power of change ' : using the 'never satisfied ' spirit to polish the product and breaking through the boundaries of ability and cognition with the most open mind." The head of product R&D of Hitoor Browser said frankly, "What we want to do is to be the ' redefiner ' in the browser field to promote the innovative development of cross-border products, industries, and times. "

At the same time, according to the latest brand planning, the new brand slogan of Niumai Browser has been officially changed to "Make store operations more efficient", and the positioning has been changed to "One-stop cross-border technology security and efficient tool platform" , and it follows the brand concept of "hitting the needs and walking with friends" . This happens to reflect the metaphor of "hit the one" in the English name of the brand " Hitoor " and "loyal cow" in the Chinese name of the brand "Niumai" .

" Meet the needs, and walk with friends " , these eight words closely combine the Chinese and English names of the brand , expressing that Hitoor Browser will provide services based on the needs of cross-border sellers, meet their needs to solve network, development, technical and other problems, and create a more friendly, safe and professional ultimate product experience with the determination to persevere, grow together with sellers, and help them realize their original concept of selling goods and prospering business .

The person in charge of product development of Niumai Browser believes that "this combination, on the one hand, hopes that the product can be more extreme in its own way in the professional field of cross-border browsers; on the other hand, it also hopes that the product can timely and accurately hit the core demands of users and bring sellers a new cross-border fast and secure browser experience. "

03 Build a closed-loop ecosystem to help Chinese brands go global efficiently

According to forward-looking industry research data, judging from the number of sellers on cross-border e-commerce platforms, as of the third quarter of 2021, China's existing cross-border e-commerce B2C companies have exceeded 500,000.

The huge user base provides fertile soil for brand expansion. In such an environment, the "latecomer" Hitoor Browser is shortening the growth cycle of enterprise scale through the ultimate "cost-effective route", focusing more on innovation and development , so as to cover different user groups. In the next three years , it is planned to strive to break through the scale of product users to 50,000 , and the user group will cover the cross-border ecological industry chain such as e-commerce security , product selection, operation, supply chain, etc. , forming a closed-loop model .

"Cross-border software services have always been an industry with a 'threshold'. There is a certain information gap between buyers and sellers, which leads to frequent price chaos. Through this brand upgrade, Niumai Browser hopes to use scientific overseas tools to help cross-border companies and individuals who do not have technical accumulation and do not understand the technical rules of overseas e-commerce platforms to achieve 'low-cost' overseas expansion." said the head of product technology of Niumai Browser.

"In product implementation, we observed the actual operational needs of overseas sellers. To address user security pain points , we created the Niumai Security Assistant, which integrates store and listing security protection, seller privacy compliance, product dynamic monitoring and risk warning, operational safety protection, and capital risk stop loss, to help sellers prevent various store operation risks."

In addition to focusing on the user side, Hitoor Browser has also started to build a browser product ecosystem , and has formed three core products: Hitoor Cloud Number , Hitoor Security Assistant , and Hitoor Automation Assistant . For Hitoor Browser, good products are not only the basis for attracting and retaining users, but also the most important core advantage of the brand. In the future, Hitoor Browser will continue to expand its product matrix to meet the diverse needs of different users .

In the view of the product technology director of Hitoor Browser , the browser is just a carrier and a canvas of the cross-border e-commerce industry. Cross-border merchants are painters holding paintbrushes, and Hitoor Browser provides merchants with "paints" in many aspects such as password management, account marketing, and community operation. Only when the paints are rich enough can cross-border merchants create ideal "works".

In this process, staying forward-looking, adhering to long-termism , and creating new situations in changing circumstances will be the unchanging "background" of Niumai Browser .